MarTech » Marketing management » Marketing Day: March 7, 2013

Marketing Day: March 7, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Facebook’s New News Feed: The Before & After Look Facebook has a new look to its news feed rolling out. How different is it? Not only is it a new visually […]

Matt McGee on March 7, 2013 at 5:03 pm | Reading time: 7 minutes

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

Facebook’s New News Feed: The Before & After Look
Facebook has a new look to its news feed rolling out. How different is it? Not only is it a new visually pleasing look, but it also has substantial changes to the amount of “rich” information shown about content. Below, some before-and-after from my own news feed. Let’s start with this: That’s what I saw […]
Facebook Newsfeed Evolving Into “The Best Personalized Newspaper”
While most people don’t think of Facebook as the equivalent of a “personalized newspaper,” that’s how many inside Facebook think about Newsfeed. And that was the metaphor repeatedly used throughout the presentation today. More on that later. Here’s our related coverage: How To Get The New Facebook News Feed Power To Separate Feeds: A Look […]
How To Get The New Facebook News Feed
So you’ve read about the new look for Facebook’s news feed and want to try it yourself? Here’s how. The new look is rolling out today to those who request it. Go here to do that, and use the “Try the new look” button: After you’ve done that, you’ll get a confirmation: Then it’s waiting […]
Power To Separate Feeds: A Look At The Filtering Inside The New Facebook News Feed
Facebook’s new-look newsfeed features bigger, more dramatic images, revamped profile display and matching mobile experiences. However the biggest change hands down is the separation of feeds. For the first time ever, Facebook is allowing users to filter their content directly from the newsfeed by specific content type. The feed selector is placed in prominent real estate. On […]
SMX West Starts Monday; Learn SEO, SEM & Social Media – Register Now
SMX West kicks off this Monday in the San Jose. Don’t miss out! Register today for the pass option that meets your needs, budget and schedule. Get It All with an All Access Pass – March 11-13 Paid search. SEO. Social media marketing. With nearly 60 sessions and keynotes, you’ll get the tactics and solutions […]
The New Facebook News Feed: Richer Content & Pick Your Own Feed
Facebook has a new news feed rolling out, one that allows you to drill down into particular areas like “friends” or “photos” or “music” while also display a new richer look to the content that appears. The news came out as part of a special Facebook press conference held today. See our separate stories about […]
Twitter Locally
Twitter is the ham radio of social media. With it, you can sit in your basement (figuratively) and connect with like-minded individuals near and far away. Never mind that you enjoy nibbling on Manchego cheese while listening to Harry Belafonte songs, you can be sure that somewhere, someone shares those passions – and it’s on […]
Report: Local-Mobile Ad Targeting Offers Big Performance Lift
Mobile ad network xAd joined the “year in review” club, releasing a report showcasing a year’s worth of data from ad campaigns on its network. The bottom line: location targeting, whether in search or display, improves performance over standard mobile search and display advertising. The network offers a range of location targeting types that go […]
10 Tips For Getting The Most Out Of Marketing Via Foursquare
Nearly two years ago, my co-author Mike Schneider and I published a book called Location-Based Marketing for Dummies. At the time, location-based marketing was just getting off the ground in large part thanks to the launch of two services: foursquare and Gowalla. Over the last couple of years, many of the original location-based services have […]
My, What A Big Profile Page & Cover Photo You Have, Google+
Like many today, Google+ offered to upgrade the cover photo of my Google+ profile page to the new larger size, up to 2120×1192. Wow, would that even fit on my screen? And would anything even show other than the picture? Let’s have some fun comparing profile pages at Google+, Facebook and Twitter. Oh Say What Can You See? […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Facebook Updates Newsfeed, No Impact On Graph Search (Today)
Search Engine Land’s SMX West Starts Monday – Be There, March 11-13 in San Jose!
Blind Study Finds YP Local Results Beat Google, Bing, Yahoo
The Search Engine We REALLY Want To See Google (Or Microsoft) Build
Enhanced Campaigns: The Future Is Now
Did Google Just Penalize Another Link Network? SAPE Links
Infographic: Google’s Mobile World, From Ads To Apps To Android
Live @ SMX West: Meet Facebook Graph Search
Enhanced Campaigns: Offer Extensions & Location Targeting Explained
Google Demotes The Pirate Bay UK Search Ranking

Online Marketing News From Around The Web:

Affiliate Marketing

Understanding Affiliate Marketing Lingo (Glossary of Terms), www.sugarrae.com

Blogs & Blogging

Is WordPress Better For SEO than Blogger?, www.iblogzone.com
Visual Blog Content – 28 Ideas For Creating Image Based Content, blog.crazyegg.com

Business Issues

Facebook shops Kendall Square office space for a return to Cambridge, www.bizjournals.com
Google Glass Will Totally Disrupt These TKTK Industries, Business Insider
PeopleBrowsr Vs. Twitter Legal Battle Returns to California Court, All Things D
Return of the Borg: How Twitter Rebuilt Google’s Secret Weapon, Wired
Six million users strong, Path’s founder breaks down the product decisions made for version 3.0, thenextweb.com
The Head Of Yahoo HR Commutes From NYC To California, Business Insider
Twitter’s API keys and secrets for its official apps surface; what should we do with them?, thenextweb.com
Yahoo M&A Head Told Employees Company Looking at Big Acquisitions, All Things D

Content Marketing

3 Content Challenges That Google Authorship Solves Today, Social Media Today
Content Marketing Tips: Beware the ‘So What? Factor’!, www.delightfulcommunications.com

Display & Contextual Advertising