Marketing Day: March 7, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Facebook’s New News Feed: The Before & After Look Facebook has a new look to its news feed rolling out. How different is it? Not only is it a new visually […]
Matt McGee on March 7, 2013 at 5:03 pm | Reading time: 7 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Facebook’s New News Feed: The Before & After Look
Facebook has a new look to its news feed rolling out. How different is it? Not only is it a new visually pleasing look, but it also has substantial changes to the amount of “rich” information shown about content. Below, some before-and-after from my own news feed. Let’s start with this: That’s what I saw […] - Facebook Newsfeed Evolving Into “The Best Personalized Newspaper”
While most people don’t think of Facebook as the equivalent of a “personalized newspaper,” that’s how many inside Facebook think about Newsfeed. And that was the metaphor repeatedly used throughout the presentation today. More on that later. Here’s our related coverage: How To Get The New Facebook News Feed Power To Separate Feeds: A Look […] - How To Get The New Facebook News Feed
So you’ve read about the new look for Facebook’s news feed and want to try it yourself? Here’s how. The new look is rolling out today to those who request it. Go here to do that, and use the “Try the new look” button: After you’ve done that, you’ll get a confirmation: Then it’s waiting […] - Power To Separate Feeds: A Look At The Filtering Inside The New Facebook News Feed
Facebook’s new-look newsfeed features bigger, more dramatic images, revamped profile display and matching mobile experiences. However the biggest change hands down is the separation of feeds. For the first time ever, Facebook is allowing users to filter their content directly from the newsfeed by specific content type. The feed selector is placed in prominent real estate. On […] - SMX West Starts Monday; Learn SEO, SEM & Social Media – Register Now
SMX West kicks off this Monday in the San Jose. Don’t miss out! Register today for the pass option that meets your needs, budget and schedule. Get It All with an All Access Pass – March 11-13 Paid search. SEO. Social media marketing. With nearly 60 sessions and keynotes, you’ll get the tactics and solutions […] - The New Facebook News Feed: Richer Content & Pick Your Own Feed
Facebook has a new news feed rolling out, one that allows you to drill down into particular areas like “friends” or “photos” or “music” while also display a new richer look to the content that appears. The news came out as part of a special Facebook press conference held today. See our separate stories about […] - Twitter Locally
Twitter is the ham radio of social media. With it, you can sit in your basement (figuratively) and connect with like-minded individuals near and far away. Never mind that you enjoy nibbling on Manchego cheese while listening to Harry Belafonte songs, you can be sure that somewhere, someone shares those passions – and it’s on […] - Report: Local-Mobile Ad Targeting Offers Big Performance Lift
Mobile ad network xAd joined the “year in review” club, releasing a report showcasing a year’s worth of data from ad campaigns on its network. The bottom line: location targeting, whether in search or display, improves performance over standard mobile search and display advertising. The network offers a range of location targeting types that go […] - 10 Tips For Getting The Most Out Of Marketing Via Foursquare
Nearly two years ago, my co-author Mike Schneider and I published a book called Location-Based Marketing for Dummies. At the time, location-based marketing was just getting off the ground in large part thanks to the launch of two services: foursquare and Gowalla. Over the last couple of years, many of the original location-based services have […] - My, What A Big Profile Page & Cover Photo You Have, Google+
Like many today, Google+ offered to upgrade the cover photo of my Google+ profile page to the new larger size, up to 2120×1192. Wow, would that even fit on my screen? And would anything even show other than the picture? Let’s have some fun comparing profile pages at Google+, Facebook and Twitter. Oh Say What Can You See? […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Facebook Updates Newsfeed, No Impact On Graph Search (Today)
- Search Engine Land’s SMX West Starts Monday – Be There, March 11-13 in San Jose!
- Blind Study Finds YP Local Results Beat Google, Bing, Yahoo
- The Search Engine We REALLY Want To See Google (Or Microsoft) Build
- Enhanced Campaigns: The Future Is Now
- Did Google Just Penalize Another Link Network? SAPE Links
- Infographic: Google’s Mobile World, From Ads To Apps To Android
- Live @ SMX West: Meet Facebook Graph Search
- Enhanced Campaigns: Offer Extensions & Location Targeting Explained
- Google Demotes The Pirate Bay UK Search Ranking
Online Marketing News From Around The Web:
Affiliate Marketing
- Understanding Affiliate Marketing Lingo (Glossary of Terms), www.sugarrae.com
Blogs & Blogging
- Is WordPress Better For SEO than Blogger?, www.iblogzone.com
- Visual Blog Content – 28 Ideas For Creating Image Based Content, blog.crazyegg.com
Business Issues
- Facebook shops Kendall Square office space for a return to Cambridge, www.bizjournals.com
- Google Glass Will Totally Disrupt These TKTK Industries, Business Insider
- PeopleBrowsr Vs. Twitter Legal Battle Returns to California Court, All Things D
- Return of the Borg: How Twitter Rebuilt Google’s Secret Weapon, Wired
- Six million users strong, Path’s founder breaks down the product decisions made for version 3.0, thenextweb.com
- The Head Of Yahoo HR Commutes From NYC To California, Business Insider
- Twitter’s API keys and secrets for its official apps surface; what should we do with them?, thenextweb.com
- Yahoo M&A Head Told Employees Company Looking at Big Acquisitions, All Things D
Content Marketing
- 3 Content Challenges That Google Authorship Solves Today, Social Media Today
- Content Marketing Tips: Beware the ‘So What? Factor’!, www.delightfulcommunications.com
Display & Contextual Advertising
- The Next Wave of Google AdWords Remarketing, www.exclusiveconcepts.com
- Why Madison Avenue Should Be Wary of the Facebook-Atlas Combo, Ad Age
Domaining
Email Marketing
- Report: Australian marketing emails missing the mark, econsultancy.com
General Internet Marketing
Internet Marketing Industry
Mobile/Local Marketing
- FTC cracks down on 29 scam artists who allegedly sent 180m spam text messages promoting ‘free’ gift cards, thenextweb.com
- Tablets Now Taking A Greater Global Share Of Web Page Views Than Smartphones, According To Adobe’s Digital Index, TechCrunch
- The number one thing businesses forget about Foursquare specials: promotion, aboutfoursquare.com
Other Items
- Hosting locations of the world’s top one million websites, royal.pingdom.com
- The Washington Post Jumps on the ‘Brand Journalism’ Train, www.mediabistro.com
- Why the Washington Post is smart to try sponsored content, and why others should too, paidContent.org
Reputation Management
- Is Online Reputation Management Important? Rhea Drysdale Interview Suggests: Heck Yeah it Is!, AIM Clear Blog
Social Media
- 15 Twitter Stats Brands Should Know, www.digiday.com
- 30% of the Top Brands Are Investing in Customer Service on Twitter [STUDY], simplymeasured.com
- 5 Resources and Tools for Social Media Productivity, Performancing.com
- 5 Simple Tips To Avoid Social Network Overwhelm, www.searchenginepeople.com
- Brand Social Outreach Must Walk a Fine Line, eMarketer
- Eight Tips for Networking Success, Spin Sucks
- Facebook News Feed Now Takes On Twitter, Business Insider
- Facebook’s New Newsfeed: What You Need to Know, www.webranking.com
- Facebook’s Redesign Hopes to Keep Users Engaged, New York Times
- Google Plus Updates Cover Images, blog.autorevo.com
- How I use Followerwonk, and Why I Love It, www.stateofsearch.com
- In Their Own Words: What Community Managers Do Every Day, sproutsocial.com
- PR Twitter 101: How to Engage Media, Get Ahead of the News and More, AIM Clear Blog
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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