Marketing Day: March 23, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: Google Rethinks Wallet Strategy, Pinterest Gets Serious About Revenue & PeerIndex Scores $3M In Funding Evolution and transitions seem to be the major themes this week. Twitter and Pinterest […]

on March 23, 2012 at 4:57 pm | Reading time: 4 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Marketing Biz: Google Rethinks Wallet Strategy, Pinterest Gets Serious About Revenue & PeerIndex Scores $3M In Funding

    Evolution and transitions seem to be the major themes this week. Twitter and Pinterest are both transitioning from scaling to monetization. Adobe continues to improve their digital marketing business while Google Wallet and CityGrid Media look for better ways to grow their products and properties. Meanwhile Yahoo and ICANN continue to devolve in different and […]

  • Heard Through the Grapevine: Lessons from Wine.com’s Performance Marketing Success

    Sustaining a leadership position in a competitive online marketplace can be a challenge, especially with new entrants, fickle customers and diverse sales channels entering into the picture. There are, of course, a wide range of marketing channels to choose from and marketing managers need to use their budgets wisely. One example of a company that’s […]

  • Tweetdeck Adds List Management, Activities & Editable Retweets

    Tweetdeck will be looking a lot more like the web version of Twitter soon. Many of the newest web features: lists, activity, interactions have made there way onto the newest Tweetdeck update, version 1.3. In addition, some upgrades like the call back to the ‘RT’ method of retweeting others and new media improvements should keep users […]

  • Mobile Apps vs. the Mobile Web: “It Doesn’t Matter to Consumers”

    The latest in its series of discussions about the future of the internet, the Pew Internet Project released a new report this morning that wades into the mobile “apps vs. web” debate. It’s positioned as a metaphor or surrogate for a larger argument about the battle of platforms and the internet’s future: It is in […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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