Marketing Day: March 23, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Marketing Biz: Google Rethinks Wallet Strategy, Pinterest Gets Serious About Revenue & PeerIndex Scores $3M In Funding Evolution and transitions seem to be the major themes this week. Twitter and Pinterest […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Marketing Biz: Google Rethinks Wallet Strategy, Pinterest Gets Serious About Revenue & PeerIndex Scores $3M In Funding
Evolution and transitions seem to be the major themes this week. Twitter and Pinterest are both transitioning from scaling to monetization. Adobe continues to improve their digital marketing business while Google Wallet and CityGrid Media look for better ways to grow their products and properties. Meanwhile Yahoo and ICANN continue to devolve in different and […]
- Heard Through the Grapevine: Lessons from Wine.com’s Performance Marketing Success
Sustaining a leadership position in a competitive online marketplace can be a challenge, especially with new entrants, fickle customers and diverse sales channels entering into the picture. There are, of course, a wide range of marketing channels to choose from and marketing managers need to use their budgets wisely. One example of a company that’s […]
- Tweetdeck Adds List Management, Activities & Editable Retweets
Tweetdeck will be looking a lot more like the web version of Twitter soon. Many of the newest web features: lists, activity, interactions have made there way onto the newest Tweetdeck update, version 1.3. In addition, some upgrades like the call back to the ‘RT’ method of retweeting others and new media improvements should keep users […]
- Mobile Apps vs. the Mobile Web: “It Doesn’t Matter to Consumers”
The latest in its series of discussions about the future of the internet, the Pew Internet Project released a new report this morning that wades into the mobile “apps vs. web” debate. It’s positioned as a metaphor or surrogate for a larger argument about the battle of platforms and the internet’s future: It is in […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Move Over, Wikipedia: Amazon May Be The King Of Google Rankings
- AdSense Ad Review Center Gets Overhaul
- Search In Pics: Google Drinks, Yahoo Soup & +1 That Plate
- Survey: Google Pays Less, Harder Interviews But Better Place To Work Than At Facebook
- Dear Google: Take Me To Dinner First Before You Try To Score
- Google Remembers Juan Gris, Cubism Artist With Logo
- Display Gets Its Own Interface, New Keyword Targeting In AdWords
Online Marketing News From Around The Web:
Affiliate Marketing
- Dave Cupples to Keynote Affiliate Summit East 2012, blog.affiliatetip.com
- Why Georgia Affiliate Tax is Really No "Good News", econsultancy.com
Analytics
- Better Insights with Flow Visualization Enhancements, Google Analytics Blog
- Measure your website’s performance with improved Site Speed reports, Google Analytics Blog
Business Issues
- LinkedIn Chairman Hoffman Sells Facebook Stock Before IPO, Bloomberg
- Facebook asserts trademark on word "book" in new user agreement, Ars Technica
- Facebook delays privacy policy update, www.zdnet.com
- Google Hasn’t Explained Why Users Would Want a Unified Online Identity, allthingsd.com
- Protecting Your Passwords and Your Privacy, www.facebook.com
- Twitter: We Won’t Hand Over Data on Occupy Wall Street Protester, Read/Write Web
Content Marketing
- 5 Reasons Your Infographics Are Falling Flat, outspokenmedia.com
- Content Marketing Overtakes SEO as Google’s Quest to Be “Human” Continues, www.thesaleslion.com
Copywriting, Design & Usability
- 10 Principles of Effective Pricing Pages, conversionxl.com
- Designing a Progressive Location Filter, www.uxbooth.com
- How Not to Irritate People with Popups on Your Website, www.revenews.com
Display & Contextual Advertising
Domaining
- What Does a "20 Year Plan" Really Mean Through My eyes?, www.ricksblog.com
Email Marketing
- Email Marketing – 10 Reasons Your Business Should Be Doing It, tweakyourbiz.com
General Internet Marketing
- Information is free. Knowledge is not., www.conversationmarketing.com
- How Social Media and Content Marketing Changed Branding, Heidi Cohen
- The inbound marketing explosion: infographic, econsultancy.com
Local Marketing
- Has Location Lived Up to its Hype?, www.digiday.com
Other Items
- Disconnect: Ex-Googlers Raise Funding To Stop Google, Facebook & More From Tracking Your Data, TechCrunch
- New FTC online privacy framework coming Monday, www.theverge.com
Search Marketing
- Link Building: 5 tactics to build a better SEO strategy, www.marketingsherpa.com
- Managing to Metrics: 3 Pitfalls, ClickZ
Social Media
- 5 Interesting Pinterest Marketing Campaigns, Mashable
- B2B Marketers’ Social Media Efforts Have Much Room to Mature, Marketing Pilgrim
- Etch A Sketch Wins, Then Loses with Social Media, blog.junta42.com
- Facebook Marketing Even Works For Niche Retailers, www.allfacebook.com
- MySpace flies high in UK music site visits, www.techradar.com
- Twitter Is For Engagement & Other Hippie Crap You Should Be Aware Of, www.searchenginepeople.com
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