Marketing Day: March 16, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Why We Are On Tumblr

  We recently launched our Marketing Land and Search Engine Land accounts on Tumblr. It’s been quietly in the process for less than a month, familiarizing ourselves with the platform in terms of how to post, what to post, who to follow, and ultimately, defining why we should be there in the first place. If you’ve been […]

• Investing In Social Media Management Software? SMN’s Market Intelligence Report Is A Must-Read

  Our sister site, Search Marketing Now, has been hard at work compiling an intensive breakdown of the top enterprise social media management software. The result is an in-depth 54-page whitepaper available for free download. The whitepaper is geared towards those decision makers or social managers who are in need of an enterprise solution and need critical information on […]
• Google Now Under Formal Investigation In US, Europe For Cookiegate

  According to the Wall Street Journal, US and European regulators are now formally investigating the facts and circumstances behind “Cookiegate,” the circumvention of default privacy settings on the iPhone’s Safari browser by Google. When the practice was discovered or revealed in an article in the Wall Street Journal earlier this year it was discontinued by […]

• Study Says Pinterest More Trusted By Women Than Facebook, Twitter

  Earlier this week I moderated a panel at the SXSW conference entitled: “Social Commerce: Not Yet Taking Off Like Farmville.” The session explored the nature of “social commerce” and why companies were having trouble selling on Facebook, among other things. One of the basic ideas expressed was that people aren’t looking to “shop” on Facebook; […]

• Great Expectations

  One of the biggest benefits of the affiliate marketing channel is that it is all performance-based. This is very attractive because there is very little risk — payout costs are directly correlated to results. But just because it isn’t risky doesn’t mean it is easy money. As at the gym, you get out of it […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Search In Pics: Google Village, Tom Hanks At Yahoo & Google Cake
• Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That
• Microsoft adCenter Re-Intros Yahoo Rich Ads, Tweaks Negative Keywords And Landing Page Functionality
• Google: No, New TLDs Won’t Give You A Ranking Boost
• Google Chrome’s Paid Link Penalty Now Lifted
• Using Wordstream’s AdWords Performance Grader For An Instant Audit
• Web Searcher Behavior Quiz – Test Your SEO Knowledge
• March Madness: Stats, stats, stats!

Online Marketing News From Around The Web:

Analytics

• The 4 Most Important Metrics for Measuring Your Trade Show Marketing ROI, Search Engine People

Blogs & Blogging

• 9 examples of great blogger relations, Econsultancy

Content Marketing

• The New Alchemy: 3 Tips that Can Turn PowerPoint into Content Gold, contentmarketinginstitute.com

Copywriting, Design & Usability

• Code a Responsive Navigation Menu, Design Shack
• Designing Landing Pages That Work, sixrevisions.com
• Designing Search: Entering the Query, UX Magazine

Internet Marketing Industry

• Jonah Stein Interview, seobook.com

Mobile Marketing

• Australia, Japan, Singapore Begin Selling the new iPad, thenextweb.com
• Nielsen: U.S. Consumers The Most Likely To Pay For Content On A Tablet… Except When It’s News, TechCrunch

Search Marketing

• Keyword Research Tool Übersuggest, Smart Insights
• Matt Cutts: Google Update To Target Overly SEO’ed Web Sites In Upcoming Weeks, Search Engine Roundtable
• Refining Your Attribution Model to Gain Clarity on Media Performance, searchenginewatch.com
• Yahoo! Search Scientists Break New Ground on Search Results, ysearchblog.com

Social Media

• Newly Redesigned Pinterest Profile Pages go Live, thenextweb.com
• You’re a Brand. WTF Do You “Pin” On Pinterest?, outspokenmedia.com