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MarTech » Performance Marketing » Investing In Social Media Management Software? SMN’s Market Intelligence Report Is A Must-Read

Investing In Social Media Management Software? SMN’s Market Intelligence Report Is A Must-Read

Our sister site, Search Marketing Now, has been hard at work compiling an intensive breakdown of the top enterprise social media management software.  The result is an in-depth 54-page whitepaper available for free download. The whitepaper is geared towards those decision makers or social managers who are in need of an enterprise solution and need critical information on […]

Greg Finn on March 16, 2012 at 12:51 pm | Reading time: 2 minutes

Our sister site, Search Marketing Now, has been hard at work compiling an intensive breakdown of the top enterprise social media management software.  The result is an in-depth 54-page whitepaper available for free download. The whitepaper is geared towards those decision makers or social managers who are in need of an enterprise solution and need critical information on the various software.  This whitepaper replaces hours (or days) of contacting each vendor directly and is the all-in-one resource for finding the ideal software for your business.

In the doc readers will find that no stone was left un-turned.  The gamut of social management information is covered from social media usage to vendor profiles to pricing specs – each vendor has all the crucial information required to invest in their tools.  The report even starts with the most current social media stats and data required that internal decision makers may require.  The first chapter contains information on networks, social influence, trends and mobile data.

Software Capability

One of the resources that I found most helpful in the whitepaper was the detailed functionality comparisons.   From API data to social networks supported, each vendor’s  features are displayed in an easy to read grid format for quick comparisons in Table 6:

Software Pricing

One of the other sections that is invaluable is the pricing breakdown for each piece of software found in Table 7.  The base licences for each product are listed out in an easy to use grid format and any add-ons are listed with the price as well:

Vendor Profiles

Lastly, if more information is required like company names, company overviews, total funding provided, key executives full vendor profiles and descriptions have been provided.  Each vendor is profiled and screenshots of the software is available for every single vendor so you can view the interface before any trial begins:

If looking for social media management software don’t miss this comprehensive free 54-page whitepaper from Search Marketing Now.


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About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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