Marketing Day: June 27, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: LinkedIn Touts New Milestone: 3 Million Company Pages [Infographic] LinkedIn has passed a new milestone: More than three million companies now have pages on the site, including a half-million just in […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- LinkedIn Touts New Milestone: 3 Million Company Pages [Infographic]
LinkedIn has passed a new milestone: More than three million companies now have pages on the site, including a half-million just in the past 12 months. (Can’t help but wonder how many of them are sharing our brand frustrations.) That collection of company pages represents 148 different industries, LinkedIn says. There are 453 railroad companies […]
- Nielsen Study Reveals 4 Out Of 5 Yelp Users Stop By Yelp Before Making Local Purchases
According to a Nielsen survey commissioned by Yelp, four out of five Yelp users visit Yelp.com before spending money, and 93 percent say that visiting Yelp leads to a local purchase. When asked why they use Yelp, 82 percent said they typically visit Yelp because they intend to buy a product or service. Of the […]
- Google Launches Affinity Segments To Align AdWords And YouTube Targeting With TV Ad Buys
Brand advertisers have long complained about the challenges of making targeted ad buys at scale online in the way they are used to doing for TV. Google is attempting quiet those objections and lure more brand advertising to its display network with its new “Affinity Segments”. Launching today, Affinity Segments leverage the contextual audience targeting called […]
- #ItsAHit: Study Shows Facebook Hashtags Have Been Adopted By Big Brands
It’s now been two full weeks since Facebook jumped into the hashtag market. A recent survey from SimplyMeasured found that so far, hashtags have been a hit with the top brands on Facebook. From June 12th to June 24th, 56% of the top 100 brands have posted a Facebook update that contained a hashtag. Nearly […]
- FTC Commissioner Suprises Marketers With “Reclaim Your Name” Proposal
The debate over online and data privacy in the US is intensifying in the wake of the NSA surveillance revelations. However the effort to do something about data privacy has largely stalled in Congress — despite many blustery pronouncements and calls for investigations. There are also private initiatives that are seemingly deadlocked, including the WC3′s […]
- Android To Become Dominant Platform, US iPad Share Grows
On Monday, Gartner put out some new hardware forecast figures that try to capture the future of devices and operating systems. The firm says the market is “being driven by sales in tablets, smartphones, and to a lesser extent, ultramobiles, as PC shipments are on the decline.” Below is Gartner’s global prediction for device share […]
- Quixey Launches “Sponsored Apps” Beta, Alternative To In-App Advertising For App Marketers
App search engine Quixey launches its Sponsored Apps program in beta today. The Sponsored Apps program allows app marketers to target users during the app discovery process, as they are searching for apps relevant to their search queries. The program aims to give app marketers an alternative to traditional in-app ads. This is the company’s […]
- The Real Impact Of Mobile On Marketing: More Visual Content
As of February of this year, there were 2.4 billion people online — a little over one third of the world’s population. That’s a lot of people to keep interested. And while companies are looking for new ways to create agile content (infographics, tweets, videos, etc.) and curate the most relevant content from their partners, […]
- See Who Got Satisfaction From Your Site With New Google Consumer Survey
Conversion paths, exits and other analytic metrics can be studied to determine if users were satisfied. Or, you could just ask them. Today, Google has released a tool that allows webmasters to query users directly — with one line of code required. The survey will display in the lower right hand side of your site, […]
- New Google Now Cards: Live TV, Music And Offers
Earlier today, Google introduced some additional Now cards and functionality through an update to its Android search app (not yet for iOS). They extend to live TV, music and location-sensitive offers. Google announced the new features in a post on its Android Google+ site. Here’s the list of new capabilities, available for Android 4.1 and […]
- Microsoft Windows 8.1 Preview Includes New Start Button, Enhanced Search, Redesigned App Store & More
Eight months after the release of Windows 8, Microsoft launched a pre-release of Windows 8.1 today at the Microsoft Build Developers Conference in San Francisco. The latest version of the Windows operating system comes with an extensive list of updates, from a new start button and start screen, to enhanced search capabilities, a redesigned app […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- DuckDuckGo Launches New Search & Content App For iOS
- IgnitionOne: Mobile PPC Spend Sees Triple-Digit Growth, Retailer Spend Jumps 18% In Q2
- What’sThe One Thing That Keeps Searchers From Converting On Your Site?
- Content Creation & Organizational Empowerment Key To Search Success
- 2013 Google Ranking Factors From Netmark
- KitchMe Launches Recipe Search Engine For Google Glass
- Want To Speak @ SMX Milan? Here’s How
Online Marketing News From Around The Web:
Affiliate Marketing
- Education Levels of Affiliate Marketers in 2013, Affiliate Tip
Analytics
- My Top 5 Most Used Custom Reports in Google Analytics, Search Engine Watch
- Why deploying analytics through a TMS can be detrimental to your data, www.webanalyticsworld.net
Blogs & Blogging
- Google to clamp down on Blogger porn profit, The Verge
- Point of Blogging, Social Media Today
Business Issues
- Google Inserts Itself Into New Motorola Mobility Logo, Ad Age
- Bit.ly’s executive shakeup continues as its chief data scientist leaves her day to day role at the company, The Next Web
- Google reverses plan to stop paying Android developers in Argentina, will support them ‘for the time being’, thenextweb.com
- Google suing U.S. IRS for $83.5M tax refund, www.zdnet.com
- History of Google Acquisitions [Infographic], www.webpagefx.com
- List of Discontinued Google Projects, www.wordstream.com
- Marissa Mayer Bets on Brit + Co. — And the Future of Retail, Wired
- Square Hires Facebook Ad Product Head Gokul Rajaram, All Things D
- Yahoo exec: our content is personal now – the ads not so much, paidContent.org
Content Marketing
- 3 Types of Business Research To Develop A Better Content Marketing Plan, Search Engine Journal
- 9 Tips on Improving the Quality of Your Marketing Content, www.searchenginepeople.com
- A Seamless Content Marketing Process for a Highly Regulated Industry, Content Marketing Institute
- Content Is The New Currency For Smarter Search And Smarter Marketing, MediaPost
- Digg Reader Now Available On Digg’s iOS App, TechCrunch
- The Power of Influence in Content Marketing, www.toprankblog.com
Conversion Optimization
- How Registration Forms Can Affect Your Conversion Rate, www.searchenginepeople.com
- How to Use Optimization Testing to Increase Conversion, SwellPath
Copywriting, Design & Usability
Display & Contextual Advertising
- The Missing GDN Targeting Setting You Never Knew You Needed, www.clixmarketing.com
- How CustomMade increased its Twitter referral traffic 15-fold, Internet Retailer
- OptiMine Software Debuts Cross-Channel Measurement and Optimization for Display Advertising, www.marketwire.com
Domaining
- It’s time to demand additional security from your domain registrar, Domain Name Wire
- New domain marketplace DNX.com formally launches, Domain Name Wire
- Sen. Rockefeller To ICANN: Follow GAC Advice & Allow “Limited 1st Round” Of New gTLD’s, The Domains
Ecommerce
- A $1.2 trillion global payday for ecommerce, Internet Retailer
- B2C Ecommerce Climbs Worldwide, as Emerging Markets Drive Sales Higher, eMarketer
Email Marketing
General Internet Marketing
- What the DOMA and Prop8 rulings mean for marketers, www.experian.com
Internet Marketing Industry
- ScreenwerkPlace: The Indoor Location Conference, Screenwerk
Mobile/Local Marketing
- 63% of smartphone owners check prices online while in-store, econsultancy.com
- Google Glass: UK public test the eyewear – video, The Guardian
- Helping retailers win with mobile, googlemobileads.blogspot.com
Other Items
- Meet 15 Finalists and Science in Action Winner for the 2013 Google Science Fair, Official Google Blog
- Securing your WiFi network, Official Google Blog
Reputation Management
- Interview with Pierre Zarokian on Reputation Management for Small Business, Search Engine Journal
- The Afterlives of Filtered Google+ and Yelp Reviews, www.localvisibilitysystem.com
Social Media
- Buffer Getting Scheduling, HootSuite Out of Luck?, www.poweredbysearch.com
- Google Plus as Tomorrow’s Social Ebay?, SEO By The Sea
- Knowing your market: a critical element in your social media success, www.trackur.com
- Leaked Details Of Facebook’s New Chat Rooms Feature, TechCrunch
- Texas and Turkey show why Twitter is often the only media outlet that matters, GigaOM
- The Depressing State Of Social Media Marketing, www.twistimage.com
- Twitter #Music for iOS updated with genres, five new charts, and in-app Rdio authentication, The Next Web
- WhatsApp in Syria? Rebels use banned program to frustrate regime, www.vocativ.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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