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MarTech » Performance Marketing » #ItsAHit: Study Shows Facebook Hashtags Have Been Adopted By Big Brands

#ItsAHit: Study Shows Facebook Hashtags Have Been Adopted By Big Brands

It’s now been two full weeks since Facebook jumped into the hashtag market. A recent survey from SimplyMeasured found that so far, hashtags have been a hit with the top brands on Facebook. From June 12th to June 24th, 56% of the top 100 brands have posted a Facebook update that contained a hashtag. Nearly […]

Greg Finn on June 27, 2013 at 3:11 pm | Reading time: 1 minute

It’s now been two full weeks since Facebook jumped into the hashtag market. A recent survey from SimplyMeasured found that so far, hashtags have been a hit with the top brands on Facebook.

From June 12th to June 24th, 56% of the top 100 brands have posted a Facebook update that contained a hashtag. Nearly 40% of brands have posted multiple hashtagged posts, and a small portion of the brands went hashtag crazy with 10+ hashtag laden posts in that timeframe.

Brands-using-hashtags

The hashtagging hasn’t been on a fleeting trial-basis. Brands have slowly ramped up the use of hashtags since Jun 12th. Of the posts of the top 100 brands, just 8% contained hashtags on the day after the announcement, Thursday June 13. On the following Thursday, June 20th, SimplyMeasured saw 26% of top brand posts with hashtags included.

Posts-Containing-Hashtags

Not a bad start for Facebook’s hashtag products. Many brands like Porsche are now using hashtags for cross-platform contests. For the full study and more information, see SimplyMeasured. 


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About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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