Marketing Day: June 27, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google+ Users Spend 12 Minutes Per Day ‘In The Stream’ With Google+ about to turn a year old tomorrow, Google’s VP Vic Gundotra updated the world — or at least the […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google+ Users Spend 12 Minutes Per Day ‘In The Stream’
With Google+ about to turn a year old tomorrow, Google’s VP Vic Gundotra updated the world — or at least the 6,000 or so attendees at the Google I/O developers conference — on how the service is doing. It’s always a bit tricky when hearing Google share usage statistics about Google+, because the company doesn’t […]
- Google Shows Nexus 7 Tablet, Media-Streaming Device “Q” At Developer Conference
As expected Google unveiled a $199 7-inch tablet at its developer conference, Google I/O, this morning. The “Nexus 7″ tablet is made by ASUS and comes in a WiFi only version (so far). Presumably there will be other versions later that offer more memory and/or carrier support. The deep integration of Google’s content store, Google Play, together […]
- Google Accepting Pre-Orders For Google Glass Explorer Edition For $1,500
Today at Google I/O attendees of the event are able to preorder the Google Glass for early developer access. They should receive these preorders by early 2013 and it will cost them $1,500 per pair. This version is reportedly not the consumer version, nor is the pricing necessarily what you’d expect consumers to pay. They […]
- Google Announces Google+ Events With Google Calendar Integration
Today at Google I/O senior Vice-President of Social Business, Vic Gundotra, announced a long awaited feature for Google+, Google+ Events. The best part of Google+ events, the synchronization into Google Calendar. This was rumored a few weeks back, and is in fact true. If a user responds ‘yes’ to an event, it will automatically show up in their calendar. […]
- Google I/O 2012: Nexus 7 Tablet Announced, Google Glasses Demo’d In Amazing Style
Google’s 2012 I/O developer’s conference is underway, with the keynote beginning while thousands of attendees were still trying to get into the hall. Welcome to our live coverage of today’s announcements. Feel free to refresh for updates. Hugo Barra, Android Says there are now 400 million activated Android devices, up from 100 million at IO […]
- Good Morning, Twitter
Just about each and every morning, business strategist Liz Strauss (@lizstrauss) goes over to her window overlooking the Lake Michigan shoreline of Chicago and takes a photograph. She then posts the photo to Instagram and Twitter, often with a message bidding her followers a good morning. She’s even got a different hash tag for different […]
- Four Tips For Writing Emails That Sell
Email is a one-on-one conversation with your reader, which is part of what makes it so effective for marketing. Thousands of people may see your message (depending on the size of your list), but the conversation ultimately happens in one person’s inbox at a time. Because email feels so personal, your messages need to connect […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Introduces Redesigned Mobile Search Experience, “Google Now” And Siri-Like Assistant
- Microsoft AdCenter Rollout Comes To Three More European Countries
- Google’s Knowledge Graph Has An Error 20% Of The Time
- 3 Questions To Ask Your B2B SEO Expert
- How Search-A-Likes Can Improve Both Search Retargeting & SEM Campaigns
- How To Get Management Excited About Conversion Optimization
- Google Tests New Car Leads Product
- New Google Test: Remove The Top Black Bar
Online Marketing News From Around The Web:
Analytics
- Facebook introduces “Actions” metric, www.ppcassociates.com
Blogs & Blogging
- Why Your Post Style and Structure is Killing Your Blog, blogtyrant.com
Business Issues
- EU Court Upholds Microsoft’s $1.1 Billion Antitrust Fine, thenextweb.com
- The Many Sides of Jack Dorsey, Wired
Content Marketing
- For Tablet Users, Video Trumps All Other Content Types, www.emarketer.com
Conversion Optimization
Display & Contextual Advertising
Email Marketing
General Internet Marketing
- Small Retailers on Amazon Say Amazon Is Sometimes a Competitor, Wall Street Journal
- How Online Retailers Personalize Prices, blogs.smartmoney.com
Mobile Marketing
- A majority of adult cell owners (55%) now go online using their phones, pewinternet.org
- Users more loyal to apps in 2012; iOS beats Android, www.localytics.com
Other Items
- Chrome Releases: Chrome for Android out of Beta!, googlechromereleases.blogspot.com
Search Marketing
- Google Launches ‘AdWords Scripts’, uk.queryclick.com
- How To Avoid an On-Page SEO Over-Optimization Penalty [Post-Penguin Era], www.searchenginepeople.com
- Learn Some Easy Ways of Auditing PPC Campaigns with No Account Access, www.fathomdelivers.com
- The ‘Hoarding’ Template: A Perfect Model for Your AdWords Campaign, searchenginewatch.com
- Using Copyscape for Easy Link Wins, www.seerinteractive.com
- What The Smiths Can Teach Us About SEO, www.stateofsearch.com
Social Media
- How I generated sales on LinkedIn last week, Econsultancy
- How To Rock Pinterest: Tips For Less Than Sexy Industries, AIM Clear Blog
- On Social, Brands Use Rewards, Customer Service to Foster Loyalty, www.emarketer.com
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