Marketing Day: July 27, 2012
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: ComScore: Google+ Worldwide Traffic Up 66 Percent Since November Traffic to Google+ has grown by 66 percent worldwide since November, and is up 82 percent in the US in the same […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- ComScore: Google+ Worldwide Traffic Up 66 Percent Since November
Traffic to Google+ has grown by 66 percent worldwide since November, and is up 82 percent in the US in the same time period. The numbers were posted yesterday on Google+ by Morten Myrstad, an Oslo-based communications consultant, citing comScore as the source. ComScore confirmed the numbers with us this afternoon, and shared the following […]
- Whoops: Google Admits It Still Has Some WiFi Payload Data Collected Via Street View Cars
Despite assurances to the contrary, Google told the UK’s Information Commissioner’s Office (ICO) today that it still has some of the WiFi payload data that it’s Street View cars collected in 2010. That data may include personal information such as usernames, passwords and email addresses that Google collected via unsecured WiFi networks. Google’s collection of […]
- Marketing Biz: Nextdoor Neighbors, Facebook Search Ads & GoodData
While Q2 results for Zynga and Facebook took center stage, efforts by Foursquare and Nextdoor continue to make hyper-local look like a real future instead of a mirage. And new providers like GoodData and Retention Science seem well placed to help marketers deal with the rising volume and complexity of data. Zynga Takes Axe to […]
- 5 Questions For Top Affiliate Manager Josh Spaulding
If you had your own online business bringing in six figures annually, would you consider taking on an additional position working for someone else as their affiliate manager? My initial response is, “No way!”. At first, it doesn’t make sense to me why I would work on growing another marketer’s business when I could spend […]
- Remarketing Now Available With Google Analytics
Today Google Analytics announced that its tracking code will now enable AdWords customers to create remarketing lists based on certain audiences or users that show interest in specific products. This means that instead of adding the remarketing tag, websites that use Google Analytics can use their code. If you are not acquainted with the remarketing […]
- Facebook’s “Recommendations Bar” Plugin Helps Visitors Find Content Within A Site
A new Facebook plug-in has been revealed, the “recommendations bar.” The bar can be installed on websites and will help match visitors with other content they may enjoy on the site. User data (likes & shares) are utilized in order to provide visitors with the best possible recommendations. The bar will pop up in the […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- AdWords Remarketing Gets Tag Makeover, New Features
- A Gold Medal Roundup Of Online Olympics Resources
- How Website Structure & Information Architecture Should Mirror Your Business Goals
- Figure Out What Is Important, Then Measure It
- Google Updates Earth For iOS With More 3D, Adds Default City Location To PC Maps
- Search In Pics: Google Ball Pit With Penguins, LEGO Trophies & Yahoo LEGO Signage
- Here Come The London Olympics Logos From Google & Others
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Summit East 2012 is Officially Sold Out, www.affiliatesummit.com
- Pinterest Creates Affiliate Opportunities for Competition, www.hasoffers.com
Blogs & Blogging
- Livefyre releases new blog commenting platform built for social media, blog.livefyre.com
- This Is Why Bloggers Are Broke, dancristo.com
Business Issues
- Why Twitter should open up about its infrastructure, GigaOM
- 5 Takeaways From the Facebook Earnings Call, New York Times
- Adding Up Marissa Mayer’s Pay at Yahoo, New York Times
- Apple to buy AuthenTec for $356 million, Reuters
- Apple, Google Line Up to Bid for Kodak’s Patents, Wall Street Journal
- Google Move Buoys Chicago Tech Hub, Wall Street Journal
- LET’S BE CLEAR: Facebook Is A Great Company — It’s The Market’s Expectations That Were Ridiculous, www.businessinsider.com
- Samsung’s Q2 smartphone shipments nearly twice those of Apple, say research firms, www.computerworld.com
- What Marissa Mayer Should Do to Make Flickr Awesome (again), blogs.photopreneur.com
Content Marketing
- Are You Ignoring These Content Marketing Benefits?, www.blueglass.com
- How to Get Started With Video Marketing for Your Small Business, www.sitepronews.com
- Joe Pulizzi Discusses Content Marketing World 2012, www.verticalmeasures.com
Conversion Optimization
- Advanced Channel Sequencing, searchenginewatch.com
- Learn from Amazon.com’s Targeting Mistake and Boost Your Conversion Rates Further, blog.conversionconference.com
Copywriting, Design & Usability
- 20 Awesome Example Of Illustration In Web Design, www.downgraf.com
- Five tips for building a better store locator, econsultancy.com
- The Dominant Colors of Common Website Qualities, uxmovement.com
- What is .htaccess?, speckyboy.com
General Internet Marketing
- More Businesses Have Facebook Pages (11m) than Claimed Google+ Local Listings (8m), Small Business SEM
- NetProspex on 5 Ways to Make Your B2B Marketing Garden Flourish, www.silverpop.com
- Should brands and retailers try to capitalize on images?, econsultancy.com
Local Marketing
- Facebook’s Massive, Still-Untapped Local Opportunity, www.screenwerk.com
- Google+ Local Pages are Indexed: So What?, www.nightlitemedia.com
Search Marketing
- Optimizing Your Website: Ten Powerful SEO Tools, Small Business Trends
- Why Yelp Must Be Part Of Your SEO Strategy, blog.riseinteractive.com
Social Media
- Is Pinterest Of Interest To Publishers?, www.digiday.com
- Announcing New Categories on Pinterest!, blog.pinterest.com
- Building Your New Brand on Social Media in 5 Simple Steps, www.startupchamp.com
- Court quashes Twitter joke trial verdict: Britain has a sense of humor after all, gigaom.com
- Turning likes into buys: infographic, econsultancy.com
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