Facebook’s “Recommendations Bar” Plugin Helps Visitors Find Content Within A Site
A new Facebook plug-in has been revealed, the “recommendations bar.” The bar can be installed on websites and will help match visitors with other content they may enjoy on the site. User data (likes & shares) are utilized in order to provide visitors with the best possible recommendations. The bar will pop up in the […]
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A new Facebook plug-in has been revealed, the “recommendations bar.” The bar can be installed on websites and will help match visitors with other content they may enjoy on the site. User data (likes & shares) are utilized in order to provide visitors with the best possible recommendations.
The bar will pop up in the bottom right side of the page and will show a few similar articles as well as a like button for the current page. If a user does click on a recommended link from the bar, they are taken directly to that page on the website. Facebook is reporting that in early tests the Recommendations Bar is seeing 3x higher click-throughs than the Recommendations Box.
Like other Facebook widgets, implementation is easy as there are only a few lines of code to install.
For more information see the official Facebook post.
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Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.
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