Marketing Day: July 26, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Pinterest Announces Support For Do-Not-Track Buried in a post about greater, coming personalization on Pinterest is a statement that says if consumers don’t want the tracking they can opt-out. The company […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Pinterest Announces Support For Do-Not-Track
Buried in a post about greater, coming personalization on Pinterest is a statement that says if consumers don’t want the tracking they can opt-out. The company supports Do-Not-Track (DNT): We’re excited to give everyone a more personalized experience, but we also understand if you’re not interested! We support Do Not Track, and you can change […]
- Smaller Phone Makers Challenge Samsung In Android Market
Just when it seemed like the Android market was becoming entirely synonymous with Samsung, smaller vendors appear to be gaining traction. That’s according to new hardware figures from IDC. Samsung remained the world’s dominant phone maker (Nokia is number two, but not in the smartphone top 5). The Korean company shipped more than 72 million […]
- Google AdWords Enhanced Campaigns Roll-Out, Slowly: Broader CPC Impact Yet To Be Seen
Google’s mandatory rollout of AdWords Enhanced Campaigns began this week as a trickle rather than the bang many had expected. After warning AdWords advertisers for months that the deadline for transitioning campaigns to enhanced was July 22, 2013, Google announced that day that the migration would, like most product launches, take several weeks. This also […]
- Chromecast Hugely Popular, Sells Out On Amazon, BestBuy
Introduced just this Wednesday, Google’s streaming media dongle Chromecast is an immediate hit. The device has sold out on Amazon and BestBuy. There’s a two to three week shipping wait time in the Google Play store. In addition an introductory Netflix promotion proved so popular it has been stopped. Amazingly, there are already 100 reviews […]
- Apple Remains A Consumer Favorite, Winning Brand Of The Year For Computers, Tablets & Mobile Phones
A recent Harris Poll proved Apple remains a favorite brand among consumers, earning Brand of the Year for the computer, tablet and mobile phone categories. Conducted online, the poll surveyed 38,815 US consumers age 15-years and older on over 1,500 lifestyle, product and service brands across more than 155 categories. The intent of the study […]
- Compared: What You Can Watch On Google Chromecast, Apple TV & Roku
Want to stream content from the Internet to your TV? There’s a new player in town, Google’s Chromecast. It’s super easy to use and priced to move. What’s not to like? If you’re happy with just Netflix, you’re good. If you want Hulu or HBO Go, paying a bit more for Roku or Apple TV […]
- Facebook — Friend Or Foe For Content Marketers?
I see it online quite often — someone publishes new content on their blog and then rushes over to their Facebook Fan Page to share the link. The thinking is, “I have 10,000 ‘Likes,’ so here come 10,000 people to my blog post!” Uh, not so fast — it does not work that way. […]
- Measuring Local Area & Directory Referrals With Google Analytics
If you’re a small business that relies on foot traffic, referrals, and/or calls from a specific geographic area, Google Analytics has likely been a bit of a mystery to you (unless you’re a power user). Your website might be getting traffic, but how much of that traffic is really local to your area? There are […]
- The Definitive Guide To Facebook Image Optimization For Articles & Web Content
One thing is certain, images are crucial in social medial success — especially with Facebook. Thanks to new changes, having the proper image display alongside your linked content has never been easier to control. Link images have been consuming more real estate in News Feed and large, vivid images not only help engagement, but also […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases
- Search In Pics: Tumblr At NASDAQ, Google Glass Melting & Google Lego Station
- Bienvenue En France: How To Do Search Marketing With A French Flavor
- Google To Shutter Its Google+ Local iOS App Next Month
- Did Google Maps Lose England, Scotland, Wales & Northern Ireland?
Online Marketing News From Around The Web:
Analytics
- Analyzing Marketing Analytics, Social Media Today
- Facebook Conversion Tracking: More Than Just eCommerce Conversions, www.jonloomer.com
Blogs & Blogging
- LeBron James’s Guide to Blogging: 7 Killer Tips to Blog Domination, www.problogexperts.com
- The 7 Angels of Blogging DOOM, ProBlogger
Business Issues
- Apple Bought a Ton of AAPL Last Quarter, All Things D
- Ballmer admits Microsoft built too many Surface RTs, disappointed with Windows sales, The Verge
- Can you really build a business helping users schedule social media? Buffer has, GigaOM
- Google Has Showed Another Living Room Device, Wall Street Journal
- Google reveals it spent $966 million in Waze acquisition, CNET
- In Tracking Users, Pinterest Lays Groundwork for Ad Business, Ad Age
- LivingSocial Narrows Losses In Q2, streetfightmag.com
Content Marketing
- Content Marketing: Now Powered By Technology, www.koozai.com
- How Brands Market Video on YouTube: Interview with Google’s Suzie Reider, Reel SEO
Conversion Optimization
- 3 website optimization insights I learned from baking, MarketingSherpa
Copywriting, Design & Usability
- A Simple Look Into Adaptive and Responsive Web Design, designm.ag
- Dynamic pagination, blog.alexmaccaw.com
- Making websites accessible without sacrificing aesthetics, eConsultancy
Display & Contextual Advertising
- Facebook Testing ‘Find Customers’ Tool For Uploading Email Lists From Constant Contact, MailChimp, Excel To Ads Manager, All Facebook
- Google AdSense On Google Sites Going Away August 30th, Search Engine Roundtable
- How Big Is FBX Anyway?, www.adexchanger.com
Domaining
- Verisign announces another .net price hike, Domain Name Wire
- 104 New gTLD’s Pass ICANN IE: .Sydney; .Wow; .Gmail; .Catholic; Volkswagen; .Walmart; .MIT; .Comcast; .Realtor, The Domains
Email Marketing
- Email Marketing: What to Test and How to Test It, blog.marketo.com
General Internet Marketing
- What’s the ROI of Marketing Automation?, Salesforce
Internet Marketing Industry
Other Items
- Google Play Easter Egg: Dancing Robot, Google Operating System
- YouTube Rolls Out Retro Easter Egg, Geeks Melt, Reel SEO
Social Media
- 18 million obvious secrets about Facebook business pages you need to know today, Inside Facebook
- 5 Great Examples of Social Media Marketing Super Campaigns, www.searchenginepeople.com
- 50 Inspiring Quotes from 50 Top Social Media Power Influencers, KISS Metrics
- Chipotle Hack: Social Media Fail or Social Media Brilliance?, simplymeasured.com
- How Many Social Buttons Do You Really Need?, Search Engine Journal
- How Social Media is Changing the World, Search Engine Journal
- Making Pinterest a bit more personal, Official Pinterest Blog
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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