Marketing Day: July 13, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook To Start Rotating Ads On Static Pages Since the botched IPO, Facebook has been working feverishly on creating enhanced ad offerings. According to Clickz, the most traditional form of Facebook […]

on July 13, 2012 at 4:39 pm | Reading time: 6 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Facebook To Start Rotating Ads On Static Pages

    Since the botched IPO, Facebook has been working feverishly on creating enhanced ad offerings. According to Clickz, the most traditional form of Facebook ads will be adding rotation to the mix. Currently ads are static on a page and aren’t swapped out until the user hits a different page. This makes quite a bit of […]

  • Marketing Biz: Twitter’s Pitch, Vevo’s Warning & Bitly’s Disrespect

    This week in marketing felt a bit like a lesson in evolutionary biology. Things are changing fast. The lion is chasing down the ailing antelope on the digital plain. The big are swallowing up the small. Digital creatures flash their bright colors to ward off predators. And everyone wants to be close to the Internet […]

  • Google’s CEO Back At Work After Voice Slowly Returns

    A few weeks ago, Google’s CEO Larry Page lost his voice and had to take off from public speaking appearances and many internal Google meetings. Reuters is reporting that Larry Page is slowly making his return back to Google after his mysterious voice issue is healing. Executive Chairman Eric Schmidt told Reuters Larry Page is […]

  • Mobile Commerce And The Future Of Affiliate Marketing

    It’s hard to ignore all the talk about the potential of mobile commerce given the positive forecasts from industry analysts and researchers. Consider these compelling statistics: There will be 115.8 million smartphone users in the US by the end of 2012, and that number is expected to reach 176.3 million by 2015. (via eMarketer) 64 percent […]

  • Get Off My Lawn! Twitter, Buddy Media Launch Age-Screening Of Followers

    Nevermind kicking kids off the lawn; some brands want (and need) to keep kids off their Twitter follower lists. That’s now possible thanks to a partnership between Twitter and Buddy Media that gives anyone — not just brands — with a Twitter account the ability to screen the age of their followers. To make it […]

  • Buried: Digg Bought By Betaworks For A Fraction Of Its Former Value

    It feels like MySpace all over again. Seems like just yesterday Google was about to buy the hot-shot Digg for a reported $200 million dollars. But nay, today the NY-based tech firm Betaworks is purchasing the fallen giant for a meager $500,000. [UPDATE: Techcrunch is reporting that other portions of Digg have been disassembled and sold […]

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About the author

Barry Schwartz
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on her personal site.

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