Facebook To Start Rotating Ads On Static Pages
Since the botched IPO, Facebook has been working feverishly on creating enhanced ad offerings. According to Clickz, the most traditional form of Facebook ads will be adding rotation to the mix. Currently ads are static on a page and aren’t swapped out until the user hits a different page. This makes quite a bit of […]
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Since the botched IPO, Facebook has been working feverishly on creating enhanced ad offerings. According to Clickz, the most traditional form of Facebook ads will be adding rotation to the mix. Currently ads are static on a page and aren’t swapped out until the user hits a different page.
This makes quite a bit of sense for Facebook. Facebook ads typically get noticed and are clicked quickly, or are bypassed for good. Having the ability of displaying multiple messages should increase the click to pageview percentage on ads. An overwhelming majority of advertisers only use pay-per-click pricing on ads, so there should be no need to work or tweak campaigns based on this change.
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Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.
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