Marketing Day: July 12, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Nissan Will Tap Instagram & Vine Videos For Upcoming TV Commercial
  Never mind the Instagram vs. Vine debate. For Nissan, it’s Instagram AND Vine. The automaker has announced the “Your Door to More” contest, which gives Nissan fans a chance to help the company promote the 2014 Nissan Versa Note automobile. They’ll do that by visiting YourDoorToMore.com and downloading a cut-out “kit,” then using either one […]
• Vine For Android Gets Quick Capture Widget, Revining & Channels & More
  As the arms race between Instagram and Vine wages on, one clear cut winner has emerged. Users. A new Android update brings all the features from the large iOS update earlier this month. Also new (and unique!) to Android: capture widget. Launch the camera and start recording right from your home screen. pic.twitter.com/P9zhucLkwm — Vine […]
• The Digital Marketing Metrics Pyramid
  Greetings, Marketing Land readers. I’m excited to be moving here from my previous 4-year gig writing for the Search & Conversion column on Search Engine Land. It’s better to be here because, frankly, it’s hard to keep topics in the “search” bucket these days. Marketing is converging, with silos spilling over and bursting like dams […]
• Jura Whisky’s Twitter Contest Makes The Most Of Google’s Map Mistake
  The folks at Jura, a whisky distillery located on the island of Jura in west Scotland, are making the most out of a Google mapping mistake. The island recently went missing from Google Maps, so the distillery has decided to have a little fun at Google’s expense … and get some brand recognition in the […]
• Syfy’s #Sharknado Racks Up Impressive Tweets Per Minute
  Was it the biggest thing to ever hit Twitter? Nope, as it turns out. But Sharknado – the TV movie from Syfy that has killer sharks raining down on Los Angeles out of tornadoes — was still a huge hit according to Twitter, drawing in tweets at about one-quarter of Super Bowl levels. My feed certainly […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google’s Schmidt: Hollywood Should Take Content Pirates To Court
• Search In Pics: Google Star Wars, Legacy Excite Swag & Glass Cake
• Analyzing Cost-Per-Click Inflation In The Marketplace
• Quality Score Explained By A Former Googler
• Yahoo Image Search Now Serving Up Getty Images For Travel Related Search Queries

Online Marketing News From Around The Web:

Analytics

• 5 Tips to Help SMBs Get Visual With Data, AllAnalytics

Blogs & Blogging

• 101+ Sources for Blog Content Ideas, www.smallbusinessideasblog.com
• Blogging Platform Options: Free vs. Hosted. Which Is Right For You?, Search Engine Guide
• How to Deal with a Firestorm of Controversy on Your Blog (Before it Suffocates You), ProBlogger
• How to Start Your Blog – 23 Point Checklist, Heidi Cohen

Business Issues

• At Sun Valley, Google Executives Give a Shout Out for Apple, Wall Street Journal
• Can MySpace Pull Off A Digg-Like Revival?, Fast Company Labs
• Eric Schmidt has already been spotted using Google’s Moto X in public, VentureBeat
• Google’s Schmidt says relationship with Apple has improved, Reuters
• More Moves Abroad for Twitter’s Top Brass, All Things D
• No Filter: How Instagram’s Kevin Systrom Views Twitter, www.fastcompany.com
• Twitter hands over user data in “good Jew” hashtag controversy, gigaom.com

Conversion Optimization

• 5 Conversion Experts Weigh in on User Psychology, Crazy Egg

Copywriting, Design & Usability

• How to Write Web Copy that Gets a Response, Jeff Korhan

Domaining

• First new gTLD objection scalps claimed, DomainIncite

Ecommerce

• Mobile consumers love shopping Amazon and eBay, Internet Retailer

Email Marketing

• Mobile-optimized e-mails boost revenue at Beyond The Rack, Internet Retailer
• The secrets of Obama’s email marketing success: Q&A with Toby Fallsgraff, Responsys

General Internet Marketing

• Gain massive insights with Google Website Survey, Analytics Talk
• Rand Fishkin’s 6 ingredients for great marketing, www.geekwire.com

Internet Marketing Industry

• Accel’s Investment In HasOffers Is Only the Beginning, HasOffers
• Boulder Startup Spotlight: Gnip makes sense of the social media firehose, www.networkworld.com
• Multi-screen ad firm Collective nets $50M from Cox, Samsung, & Accel, VentureBeat
• Salesforce.com Completes Acquisition Of ExactTarget, www.thestreet.com

Mobile/Local Marketing

• Advertisers Double Down on Mobile Paid Search, eMarketer
• Business Effects Of Google Glass And Smartwatches, Forbes
• How Locu Became Every Local Business’ Personal Publisher, All Things D
• Mobile continues to gobble up a larger piece of the pie, Internet Retailer
• ReachLocal Focuses on Verticals: A Look at its Eyefinity Deal, blog.kelseygroup.com
• Tale Of A Top-10 App, Part 2: Marketing And Launch, Smashing Magazine

Other Items

• Google Glass rival gestures to future of wearable computing, www.zdnet.com
• The inventor of Google Glass is designing a wearable computer for dogs, io9.com

Social Media

• Study: Twitter Rarely Beats News Outlets to Breaking News, Social Times
• 10 Top Brands Driving Engagement on LinkedIn, simplymeasured.com
• 25 Twitter Tips To Help You Tweet Like A Pro, list25.com
• 5 of Twitter’s funniest brand accounts, www.dailydot.com
• Brands Increase Their Focus on Twitter for Customer Service [REPORT], Social Fresh
• Google+ Turns Two: You Can’t Afford to Ignore It, Ad Age
• How brands can win on Instagram and Vine, www.thedrum.com
• How the biggest UK brands use hashtags to boost Facebook performance?, blog.sotrender.com