Marketing Day: Instagram tests shoppable ads, Google partners with WordPress & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on February 7, 2018 at 4:00 pm | Reading time: 3 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Instagram tests Facebook’s shoppable Collection ads
Feb 7, 2018 by Tim Peterson
The ad format digitizes brands’ print product catalogs with autoplay video and links to their ecommerce sites. - The new advertising industrial complex is here — for now
Feb 6, 2018 by David Rodnitzky
Could the cataclysmic decline of the retail industry in 2017 have been avoided? Contributor David Rodnitzky thinks so and explains why an aggressive marketing strategy makes the difference. - How to create content to support local SEO and rock the rankings
Feb 6, 2018 by Kristopher Jones
Are you looking for ways to increase your organic visibility and rankings in local search results? Contributor Kristopher Jones shares how to shine in local search results using locally focused content. - The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem
Feb 6, 2018 by Michelle Robbins
Google’s partnership with WordPress aims to jump-start the platform’s support of the latest web technologies — particularly those involving performance & mobile experience. And they’re hiring WordPress experts.
Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:
- GroundTruth launches new self-service mobile-location ad-buying platform
Feb 7, 2018 by Greg Sterling
Advertisers are billed entirely on a cost-per-visit basis. - Walmart buys a VR company on its way to invent ‘contextual commerce’
Feb 7, 2018 by Barry Levine
The purchase establishes the third ‘portfolio company’ through the giant retailer’s tech incubator, Store No 8. - There is no ‘I’ in successful ABM
Feb 7, 2018 by John Steinert
Contributor John Steinert explains how alignment across an end-to-end process helps sustain and scale your program. - Snap back: How Snapchat’s ad automation boosted its business in Q4 2017
Feb 7, 2018 by Tim Peterson
What marketers should know from Snap’s Q4 2017 earnings report. - Marketers have one main question to answer when it comes to AR
Feb 7, 2018 by Barry Levine
And its answer can determine if the tech endures — or is a flash-in-the-pan. - LinkedIn updates Sales Navigator with redesigned account pages, improved search
Feb 7, 2018 by Tim Peterson
LinkedIn’s latest update to its sales management tool centers around making it quicker to access information about existing and prospective clients. - Quora adds more contextual & behavioral ad-targeting options
Feb 7, 2018 by Ginny Marvin
The platform is steadily enhancing its advertising offerings.
Online Marketing News From Around The Web:
- 3 Tips When Hiring Data Scientists, CMS Wire
- 4 Facebook Ad Targeting Tips, PPC Hero
- 70% of Marketers Are Sharing Video Content on Facebook, KoMarketing
- Here’s How Super Bowl Marketing Is Winning With Influencers, MediaKix
- How to Become Better at Content Marketing in 4 Easy Steps, Small Biz Trends
- How to Use Amazon Hidden Keywords to Boost Discoverability, Search Engine Journal
- How to Use the YouTube Community Tab to Engage Subscribers, Social Media Examiner
- The fake follower economy is beginning to crumble, Econsultancy
- The Top 3 Social Listening Tools (And Why All Business Should Be Using Them!), Ignite Visibility
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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