How to create content to support local SEO and rock the rankings
Are you looking for ways to increase your organic visibility and rankings in local search results? Contributor Kristopher Jones shares how to shine in local search results using locally focused content.
The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search.
By now, most of us are familiar with the Google update known as Pigeon. Launched in 2014, it allowed greater search visibility for local directories, which helped local search engine optimization (SEO) establish a foothold. With mobile usage surpassing desktop and Google reporting more than one-third of mobile searches local related, it’s no wonder local SEO has become an important part of an SEO’s overall strategy.