Marketing Day: Instagram Purges Fake Accounts, Top 10 Most Tweeted TV Shows & IAB Online Ad Revenue Report

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Ingenious Stunt Tricks Real Pets With TV Pets
  What’s more fun that a cat video, a dog video, or even a parakeet video? A video featuring all three, that’s what! Electronics brand LG created just that to tout the brand’s new 4K TV. The brand filmed clips featuring animals against various backgrounds that would match the backgrounds of the settings in which they’d later place the […]
• Instagram’s Fake Account Purge Mostly Spares Top Brands
  Popular accounts lose millions of followers in “Instagram Rapture,” but no top brand account loses more than 5% of its roster.
• Special Report: Will People Ever Buy Through Social Media?
  While Twitter and Facebook continue their in-feed Buy button tests, Pinterest and Instagram show promise as places where people are more motivated to make purchases.
• 10 Things That SEOs & Developers Need To Know In Order To Work Successfully Together
  In order to have a successful website, you need a lot of things. For purposes of this article, I’m only going to discuss two of these: Development: Making the website. This is what developers do. Optimization: Making the website get found. This is what the SEOs do. For a website to reach its full potential, the […]
• Top 10 Tweeted TV Shows In 2014: “The Walking Dead” No. 1, But “The Voice” Sets Single-Episode Record
  Generating 310,000 tweets in the span of one-minute, “The Voice” set the record for most-Tweeted series minute of 2014.
• IAB: Online Q3 Ad Revenues Reach Historic High Of $12.4 Billion
  Yesterday the IAB released an interim report saying that US online advertising reached an historic high of $12.4 billion for Q3. Ad revenues in the first half of 2013 totaled roughly $23 billion. It’s likely that Q4 online advertising will come in around $14 billion. If so that would mean the full year 2014 would […]
• The Death Of The Keyword (As We Know It)
  Google is changing the way it thinks about keywords. Search is no longer about the phrase you type into a box; it’s about creating a natural conversation with the user. Google is doing that by modifying the search query based on the entire “conversation,” and most importantly, it is doing that across all your devices. […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Despite Documented Performance Lift Brands Still Confounded By Local Search
• Google Maps, Yelp & Local SEO In 2015
• Search In Pics: Google Hanukkah, DMOZ Mozzie & Google’s Double Rainbow
• Bing Search Adds AMBER Alerts

Online Marketing News From Around The Web:

Blogs & Blogging

• Blogging Secrets Revealed: How To “Cash In On Your Passion”, amystarrallen.com

Business Issues

• Goliath strikes back: Google takes legal action against Mississippi State Attorney General Jim Hood, www.theverge.com
• Longtime Internet Explorer leader Dean Hachamovitch is leaving Microsoft, www.geekwire.com
• Yahoo’s Q4 2014 Progress Report, yahoo.tumblr.com

Content Marketing

• 10 Ways to Succeed with Mobile Content Marketing, www.jeffbullas.com
• 20 Statistic-Backed Tips For Succeeding at Content Marketing, www.impactbnd.com
• 6 Predictions on the Future of Content Marketing for 2015, relevance.com
• Can Nick Saban Teach You How to Create and Promote Stellar Content?, pushingsocial.com
• Content Marketing as Bernbach and Ogilvy Would Have Done It, adage.com
• Content Marketing Trend: “Micro-Content”, www.b2bmarketinginsider.com
• Content Marketing: How Businesses Can Grow With Content, www.socialmediaexaminer.com

Conversion Optimization

• 4 Skills You Need to Become a Great Conversion Marketer, blog.crazyegg.com
• 6 A/B Tests That Did Absolutely Nothing for Us, www.groovehq.com

Copywriting, Design & Usability

• A Frank Lloyd Wright Approach To Digital Design, www.smashingmagazine.com
• Enhancing The Usability Of ‘Meet The Team’ Pages, usabilitygeek.com
• The Top UX Trends of 2014, uxmag.com

Domaining

• Will more contested TLDs get more registrations?, domainnamewire.com
• You May Get Only One Chance to Buy a Domain Name, www.domaininvesting.com

Ecommerce

• How to Turn Holiday Shoppers into Year-Round Customers – Starting Right Now, blog.kissmetrics.com
• It’s an extra-merry holiday season for retailers that upgraded their mobile sites, www.internetretailer.com
• What are those new holiday customers worth?, www.internetretailer.com

Email Marketing

• 7 Spots to Score Free Email Marketing Templates, www.wordstream.com
• Email Marketers’ Top Resolutions for 2015, www.marketingprofs.com
• Email Success Profile: Ram Shengale of Gyantastic, blog.getresponse.com
• How to Stand Out in Crowded Inboxes, contently.com
• Still Not On Inbox By Gmail? They Just Gave All Users 10 Invites Each, techcrunch.com
• The best email campaigns of 2014, digiday.com
• Why Adding New IPs Won’t Necessarily Solve Your Complaint Issues, blog.returnpath.com
• Why Email Remains The King Of Social Media, heidicohen.com

General Internet Marketing

• The Value of Efficient Reach: Maximizing Campaign Audiences, www.nielsen.com
• What Digital Marketers Can Expect in 2015, www.marketingprofs.com

Internet Marketing Industry

• The Key to Viewability is Flexibility, www.sizmek.com

Mobile/Local Marketing

• 12 ways retailers can boost holiday marketing through text messaging, www.internetretailer.com
• Apple Pay supports credit cards that account for 90% of the U.S. credit card purchase volume, www.internetretailer.com
• BlackBerry’s Loss Narrows, www.wsj.com
• Top 20 Mobile Productivity Apps of 2014, www.practicalecommerce.com
• What Does The Future Hold For Mobile Advertising?, www.adexchanger.com
• What’s Mobile’s Role in the Omnichannel Experience?, www.emarketer.com

Social Media

• Bustle CEO: ‘Facebook will come crashing down for publishers.’, digiday.com
• Facebook Launches Separate “Stickered” For Messenger App, techcrunch.com
• Facebook vs. LinkedIn for professionals, www.insidefacebook.com
• Facebook’s Stock Has Destroyed #Twitter’s in 2014, www.mediabistro.com
• Facebook’s Popularity Among Teens Dips Again, BusinessWeek
• Hashtags Explained: The Complete Guide to Hashtags, www.takeflyte.com
• Here’s How Best Buy Could’ve Avoided Their “Serial” Twitter Gaffe, contently.com
• How To Grow Your Following And Increase Engagement In 2015, blog.zogdigital.com
• Instagram Is Now Worth $35 Billion, techcrunch.com
• Josh Emert on Why Digital Marketers Should Care About Facebook Ads Management, www.silverpop.com
• LinkedIn Reveals Most Engaged U.S. Marketers of 2014, LinkedIn
• Retailers speed up their replies to shoppers’ complaints on Twitter, www.internetretailer.com
• The 10 Most Loved Brands on Social Media, www.mediabistro.com
• The Coming Convergence of Social Media and Customer Experience, www.convinceandconvert.com
• The Facebook and Google Duopoly, relevance.com
• The Paid Social Distribution Playbook, contently.com
• Top 10 Important Things You Probably Didn’t Know About Social Media, www.blogherald.com
• Top Social Media News of 2014, blog.hootsuite.com
• Twitter Ventures into Ad Sales in Russia, adage.com

Video

• How Vessel will fare in a YouTube-dominated world, digiday.com
• The Year YouTube Courted Brands, www.adexchanger.com
• Tumblr on Tumblr’s Video Posts: Authenticity Wins Fans, www.emarketer.com