Marketing Day: A Google Voice Search Study, A Retail Survey & A CMO’s View On Branding

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Infographic: Google Study Finds Voice Search Most Used To Ask For Directions
  We’ve had the ability to speak a search query to smartphones for some time now, but there hasn’t been a lot of data on what types of searches are most done this way. A new study commissioned by Google reveals that getting directions is the most popular query type among adults. Over at our sister […]
• Ronald McDonald House Celebrates 40th With #forRMHC Global Social Media Campaign
  The charity arm of the fast food giant is out with a campaign for a big anniversary.
• Survey: 82 Percent Use Retail Circulars Before In-Store Shopping
  Print “circular ads” in newspapers have historically been one of the most effective retail advertising vehicles. And while retail is the top online advertising category, today, most “circular advertising” remains in print. A new survey from mobile shopping app Retale and location analytics platform Placed argues for accelerated migration of print circular ad content into digital formats […]
• Target’s Spooky Halloween Instagram Campaign Joins Crafts, Cooking & Creatures
  This week, Target has launched a goulishly great Instagram campaign that ties together Halloween, cooking and creativity. Full of holiday spirit, Target took to Instagram in a “choose your own adventure” format with a crafty payoff awaiting their followers. In the campaign, Target has been releasing fun Halloween illustrations full of pumpkins, gouls, monsters and […]
• SPONSOR MESSAGE: Test your social marketing intelligence – you could win a free trip to SMX Social!
  Enter the first annual SMX Biggest Social Geek Contest, sponsored by Marin Software, and see how you stack up against your peers. Take the SMX Social Media Marketing quiz. First prize is a trip to SMX Social in Las Vegas and your choice of an iPad mini, Playstation 4 or an Xbox One! So play […]
• Google Announces Nexus 6 Phablet, Nexus 9 Tablet & Nexus Player Streaming Media Device
  Google has just announced three hotly anticipated devices: the Nexus 6 smartphone (or “phablet,” if you prefer), Nexus 9 tablet and streaming media device. All are running the new Android 5.0: Lollipop. Rumored under the name “Motorola Shamu” for months, the Nexus 6 features an almost-6 inch screen and is built by the former Google […]
• A CMO’s View: How To Build A New Brand
  As a CMO in the midst of launching a new branch, Penny Holt of BorrowersFirst is intimately familiar with what it takes to build a brand from the ground up. “Branding is the single lens through which the entire company views the business and drives operations,” says Holt, “At BorrowersFirst, our name is literally our […]
• The 9 Biggest Pitfalls You’ll Face With Content Marketing Creative
  Content marketing can fall flat, but how do you predict what will work? Columnist Kelsey Libert provides research-backed advice to avoid pitfalls.
• Taking Aim: A Target Market Checklist
  Columnist Gina Casagrande outlines concrete steps to identifying a viable target market for your products or services.
• 3 Mobile Trends Key To Successful Marketing Going Forward
  Looking to reach customers and potential customers on their mobile devices? Columnist Andrew Waber gives marketers critical stats to inform their strategies going forward.
• Report: Facebook Dominates Social Sharing Of Major Events, But Twitter & Reddit React Quicker
  Facebook is for ice bucket challenges. Twitter is for Ferguson, Mo. That’s been the conventional wisdom in the past few months; that conversation about breaking news is happening mostly on Twitter, while people are using Facebook to share less timely — some would say less newsworthy — topics. The evidence for this conclusion has been […]
• Email Marketers: Take Your List And Check It Twice
  Don’t let email blacklists ruin your holidays! Columnist Tom Sather provides some advice on how to stay on Santa’s “nice” list this year.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Analytics Rolls Out New Tag Manager Tools
• Bing Ads Showing Twitter Followers In Ads
• 3rd-Party Campaign Management Platforms: A Secret To Search Ads Success
• How Not To Ask For Reviews: A True Story About Local SEO
• Teens Embrace Voice Search, Many Adults Feel “Like Geeks” Using It
• Bing Glitch Causes Either Just Ads Or Just Organic Listings To Display On Search Results

Online Marketing News From Around The Web:

Affiliate Marketing

• An Affiliate Marketing Action Plan: The 5 Cs Approach, www.amnavigator.com

Analytics

• 3 Things Marketers Should Be Testing (But Probably Aren’t), www.silverpop.com
• Ethics in Analytics, thedma.org
• How can we use customer data to gain a competitive advantage?, www.mycustomer.com
• Measuring ROI: why we’re all doing it wrong, www.marketingpilgrim.com

Blogs & Blogging

• 6 Steps to Create a Business Blogging Plan, blog.getresponse.com
• Marketing Your Blog in 4 Unique Ways, www.yourforumblog.com
• Your Blog as Part of an Overarching Business Strategy, www.problogger.net
• Your Blog is not Read? Find out Why!, www.7boats.com

Business Issues

• Yahoo Poaches Washington Post for New Head of Ad Sales, adage.com

Content Marketing

• 10 Ways to Improve Your Content Marketing, www.quicksprout.com
• Is Your Company Producing the Wrong Type of Content? A Strategic Look, www.thesaleslion.com
• It’s Time to Take a Responsive Approach to Content Marketing, adage.com
• Stop Developing Brain Dead Content. Give the People What They Want., www.aimclearblog.com
• Want to Hook Your Readers? Apply These 10 Principles to Create Captivating News Stories, www.copyblogger.com
• What Ragnar Taught Me About Grassroots Content Marketing, pushingsocial.com
• What Will Content Marketing Look Like in 2024?, contently.com

Conversion Optimization

• 15 Resources on Conversion Centered Design, blog.crazyegg.com
• How We Increased Conversions on Our Blog Posts by 78%, www.impactbnd.com
• Understanding Assist Clicks and Assisted Conversions, www.searchenginejournal.com

Copywriting, Design & Usability

• 15 delicious UX micro-interactions or ‘clunks’ from iPhone apps, econsultancy.com
• Putting “Intuitive” Back Into Intuitive Design, uxmag.com
• Testing and Redesigning Yelp, www.usertesting.com

Domaining

• Two new gTLD confusion decisions thrown out, domainincite.com

Ecommerce

• How to start a successful ecommerce project, www.promodo.com
• How to Stop Potential Customers from Comparison Shopping, blog.kissmetrics.com
• Mobile Shopping Set to Dominate India’s Ecommerce Market, Wall Street Journal
• Nine single-page ecommerce checkouts of varying quality, econsultancy.com
• Warm weather stifles U.K. ecommerce growth, www.internetretailer.com

Email Marketing

• 16 most important email marketing KPIs for your business, econsultancy.com
• 30 Creative Email Ideas for Your Holiday Email Marketing, blogs.constantcontact.com
• Does Your Email Help or Hurt, www.convinceandconvert.com
• Email Marketing: 5 Ways to Sabotage Your 2014 Holiday Campaigns, www.practicalecommerce.com
• How to Write Successful Emails (and Improve Open Rates)r, www.problogger.net

General Internet Marketing

• Four Things You Need in Your 2015 Marketing Budget, www.lyntonweb.com
• Marketers: It’s Time to Empower the CXO, adage.com
• Your Online Marketing Success Begins With Goal-Setting, authoritylabs.com

Internet Marketing Industry

• Adiant integrates with LiveRamp to provide Native Ad Retargeting, finance.yahoo.com
• IHeartMedia Taps Gayle Troberman as CMO, adage.com

Mobile/Local Marketing

• Android Wear Notifications Coming to Glass This Week, Glass Almanac
• First case of Google Glass addiction reported, www.usatoday.com
• How Will 4G Adoption Affect Mobile Video?, www.emarketer.com
• Is Your Business Ready to Go Mobile?, www.searchenginejournal.com
• The State of Mobile in 10 Charts, www.nanigans.com
• What kind of push notifications are you sending to customers?, www.internetretailer.com
• Where is Local Marketing Headed?, www.dexmedia.com

Reputation Management

• The secret for having a successful personal brand, www.iloveseo.net

Social Media

• 11 Power Tips To Increase Your Facebook Engagement, www.jeffbullas.com
• 44% of Millennials use Facebook, Twitter for Travel Plans, www.mediabistro.com
• 5 Tips for Creating Engaging Social Content Around Big Events, contently.com
• Chanel Got 1.8 Million Instagram Followers Virtually out of Nowhere, www.adweek.com
• Facebook Open Sources More Of The Tech Behind Its Paper App, techcrunch.com
• How One Business Increased Facebook Fans by 200 Percent, www.socialmediaexaminer.com
• How To Dominate LinkedIn Publishing, heidicohen.com
• Making the Most Out of Promoted Tweets for Your Business, www.dexmedia.com
• Not Surprisingly, Brands’ Organic Reach Down, Paid Reach Up on Facebook, allfacebook.com
• Twitter may have advantage over Facebook in mobile payments, www.mobilecommercedaily.com
• Welcome to Halloween Hills: Target Unveils Virtual Trick-or-Treating Experience on Instagram, www.abullseyeview.com

Video

• As Programmatic Video Evolves, Publishers Are Just Getting Started, www.adexchanger.com
• Digital video myths debunked, digiday.com
• How 3 Very Different Brands Succeed on YouTube, moz.com
• YouTube is making itself increasingly indispensable to the music industry, qz.com