Target’s Spooky Halloween Instagram Campaign Joins Crafts, Cooking & Creatures

This week, Target has launched a goulishly great Instagram campaign that ties together Halloween, cooking and creativity. Full of holiday spirit, Target took to Instagram in a “choose your own adventure” format with a crafty payoff awaiting their followers.

In the campaign, Target has been releasing fun Halloween illustrations full of pumpkins, gouls, monsters and other assorted creatures that lead users to a craft or recipe that can be completed for the holiday.

Users are prompted to click once to “knock.” In doing so, Instagram tags will appear that send users to a unique Trick account or a unique Treat account. The trick will give the users a holiday-themed craft that can be completed with products from Target. The step-by-step instructions are laid out via individual Instagram photos in an easy-to-consume format:

On the other hand, when the user clicks on the “treat,” they are sent to a Halloween-themed recipe that is displayed in the same format:

In an interview with AdAge, Dustee T. Jenkins, VP of PR and Social at Target, gave the following quote: [blockquote]We really wanted to think outside of the box for Halloween and come up with something that would surprise and excite our guests at the same time.[/blockquote]

To get in on the DIY Halloween spirit, follow Target on Instagram, see the official blog post, or read the AdAge interview!

About The Author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.