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MarTech » Performance Marketing » Target’s Spooky Halloween Instagram Campaign Joins Crafts, Cooking & Creatures

Target’s Spooky Halloween Instagram Campaign Joins Crafts, Cooking & Creatures

This week, Target has launched a goulishly great Instagram campaign that ties together Halloween, cooking and creativity. Full of holiday spirit, Target took to Instagram in a “choose your own adventure” format with a crafty payoff awaiting their followers. In the campaign, Target has been releasing fun Halloween illustrations full of pumpkins, gouls, monsters and […]

Greg Finn on October 15, 2014 at 3:31 pm

Halloween

This week, Target has launched a goulishly great Instagram campaign that ties together Halloween, cooking and creativity. Full of holiday spirit, Target took to Instagram in a “choose your own adventure” format with a crafty payoff awaiting their followers.

In the campaign, Target has been releasing fun Halloween illustrations full of pumpkins, gouls, monsters and other assorted creatures that lead users to a craft or recipe that can be completed for the holiday.

Screenshot_2014-10-15-13-56-22

Users are prompted to click once to “knock.” In doing so, Instagram tags will appear that send users to a unique Trick account or a unique Treat account. The trick will give the users a holiday-themed craft that can be completed with products from Target. The step-by-step instructions are laid out via individual Instagram photos in an easy-to-consume format:

Trick-Target

On the other hand, when the user clicks on the “treat,” they are sent to a Halloween-themed recipe that is displayed in the same format:

Treat-Target

In an interview with AdAge, Dustee T. Jenkins, VP of PR and Social at Target, gave the following quote: [blockquote]We really wanted to think outside of the box for Halloween and come up with something that would surprise and excite our guests at the same time.[/blockquote]

To get in on the DIY Halloween spirit, follow Target on Instagram, see the official blog post, or read the AdAge interview!


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About The Author

Greg Finn
Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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