Marketing Day: Google Trusted Stores HTTPS Compatible, User Experience Myths & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Trusted Stores Is Now HTTPS Compatible Earlier this month, Google said it was actively working on a fix for Trusted Stores merchants to be able to display the program’s badge on […]

on October 24, 2014 at 4:01 pm | Reading time: 6 minutes
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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Google Trusted Stores Is Now HTTPS Compatible

    Earlier this month, Google said it was actively working on a fix for Trusted Stores merchants to be able to display the program’s badge on secure pages. Google began notifying merchants enrolled in its ecommerce verification program that they can now display the Trusted Stores badge on HTTPS pages. Trusted Stores merchants trying to convert […]

  • Google AdWords Lets App Marketers Target Users That Have Made In-App Purchases

    Google has added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can be targeted in AdWords to people who have made in-app purchases through the Play Store. Recently Google rolled out ad targeting to reach users that have previously purchased a paid […]

  • User Experience Myth Or Truth: The Three-Click (Or Tap) Rule

    Contributor Shari Thurow explores the much-touted three click rule. Do you abide by it in your UX work?

  • Three Psychological Features Of A Landing Page That Make People Click

    What’s the secret to an effective landing page? It’s not the color of the button, says contributor Neil Patel.

  • Buffer Updates Mobile App With Native IOS 8 Sharing & Full IPad Access

    Social scheduling service Buffer rolled out an updated iOS app today, giving its users easier ways to share to social networks from Apple’s mobile devices. Buffer’s updated app for the first time offers full iPad access to the Buffer dashboard, the company said. It also takes advantage of native sharing capabilities of iOS 8, enabling […]

  • Microsoft Revs Beat ($23.2B) But It Sells Less Than 10M Phones

    This afternoon Microsoft reported fiscal Q1 revenues and profit, beating Wall Street estimates for both the top and bottom lines. Quarterly gross revenues were $23.2 billion. Adjusted profit was $0.65 per share. The company’s “devices and consumer business” (Office home, Surface, Xbox, Phones) brought in $10.96 billion. Enterprise (“commercial”) revenue was $12.28 billion. Within those […]

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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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