Marketing Day: Google Trusted Stores HTTPS Compatible, User Experience Myths & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Google Trusted Stores Is Now HTTPS Compatible

  Earlier this month, Google said it was actively working on a fix for Trusted Stores merchants to be able to display the program’s badge on secure pages. Google began notifying merchants enrolled in its ecommerce verification program that they can now display the Trusted Stores badge on HTTPS pages. Trusted Stores merchants trying to convert […]

• Google AdWords Lets App Marketers Target Users That Have Made In-App Purchases

  Google has added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can be targeted in AdWords to people who have made in-app purchases through the Play Store. Recently Google rolled out ad targeting to reach users that have previously purchased a paid […]

• User Experience Myth Or Truth: The Three-Click (Or Tap) Rule

  Contributor Shari Thurow explores the much-touted three click rule. Do you abide by it in your UX work?

• Three Psychological Features Of A Landing Page That Make People Click

  What’s the secret to an effective landing page? It’s not the color of the button, says contributor Neil Patel.

• Buffer Updates Mobile App With Native IOS 8 Sharing & Full IPad Access

  Social scheduling service Buffer rolled out an updated iOS app today, giving its users easier ways to share to social networks from Apple’s mobile devices. Buffer’s updated app for the first time offers full iPad access to the Buffer dashboard, the company said. It also takes advantage of native sharing capabilities of iOS 8, enabling […]

• Microsoft Revs Beat ($23.2B) But It Sells Less Than 10M Phones

  This afternoon Microsoft reported fiscal Q1 revenues and profit, beating Wall Street estimates for both the top and bottom lines. Quarterly gross revenues were $23.2 billion. Adjusted profit was $0.65 per share. The company’s “devices and consumer business” (Office home, Surface, Xbox, Phones) brought in $10.96 billion. Enterprise (“commercial”) revenue was $12.28 billion. Within those […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Video Games Added To Google’s Knowledge Graph
• Microsoft Execs Lay Out Strategy For Growing Bing’s Market Share: “We’re Putting Search Where People Are”
• Finding Hidden Content Opportunities For Your Local Website
• Search In Pics: Google Sukkahs, Android Lollipops & Spy Vs Spy Google Glass
• Bing Ads Delivers An MCC: “Accounts Summary” Now Available For Managing Multiple Accounts
• Who’s Really Winning The Search War?
• Reports: Google Pirate Update Has Rolled Out This Week

Online Marketing News From Around The Web:

Affiliate Marketing

• Managing Two New Affiliate Programs, www.accelerationpartners.com

Analytics

• Chartbeat goes public with its metrics, gigaom.com

Blogs & Blogging

• How to come up with the RIGHT blog post topics?, www.probloggingsuccess.com
• How to Get Your First 1,000 Blog Readers, www.quicksprout.com
• How to Give Your Old Content Wings by Re-Packaging and Writing Smart Follow-up Articles, basicblogtips.com
• How To Guest Blog for Maximum Exposure, www.johnchow.com
• Nobody reading your blog? 10 reasons to persist!, www.businessesgrow.com

Business Issues

• iTunes sales down 13% this year, appleinsider.com
• Yelp Buys Restaurant-Kritik To Expand Its Presence In Germany, TechCrunch

Content Marketing

• 5 Content Questions That Make Me Cry, www.sempdx.org
• 5 Roles Influencers Can Play In A Content Marketing Strategy, relevance.com
• 5 Untapped Content Ideation Tips, www.searchenginejournal.com
• Content Marketing Must Evolve to Marketing Content, or Else, relevance.com
• How to Cure 9 Major Content Marketing Problems, www.searchenginejournal.com
• Is Paid Advertising Worth It? B2B Content Marketers Share Their Insights, contentmarketinginstitute.com
• The Best Content Marketing Strategies Bloggers Should Focus on in 2014 & Beyond, www.blogherald.com
• What Defines Quality of Content Marketing?, www.mediavisioninteractive.com

Conversion Optimization

• 4 Crazy-Useful Conversion Rate Optimization Hacks We Use, www.impactbnd.com
• 8 UX Tips to Boost Your Landing Page Conversion Rate, blog.getresponse.com
• How to Persuade Customers to Convert on a High-Priced SaaS Product, blog.kissmetrics.com

Copywriting, Design & Usability

• Design Verbification: How You’re Confusing Your Team with Design Terms, www.usertesting.com
• Finding Your Writing Voice: The Challenge of Telling Your Story, www.firepolemarketing.com
• Why You Should Crowdsource Your Next Design, smartbusinesstrends.com

Display & Contextual Advertising

• Digital Publishers Push Custom Advertising Ahead Of Display, www.adexchanger.com

Domaining

• Analyst ups forecast for new TLDs, $900MM bookings by 2016, domainnamewire.com

Ecommerce

• Amazon Q3 revenue increases 20%, www.internetretailer.com
• An eCommerce Primer: Sell More and Bring Customers Back for More, blog.crazyegg.com
• An in-store mobile commerce system lures shoppers to beacons, www.internetretailer.com
• Five online shopping trends to watch in the upcoming holiday season, www.internetretailer.com
• How to Claim a Groupon Merchant Page (Or Not), www.localseoguide.com
• Visitors’ Devices Affect Ecommerce Conversions, www.practicalecommerce.com

Email Marketing

• Google Unveils ‘Inbox,’ a New App to Change How You Manage Email, blog.hubspot.com
• Holiday Email Marketing: Get Your Timing Right, www.dexmedia.com
• The Top 10 Keys to Writing Attention-Capturing Subject Lines, www.marketingprofs.com
• What Google Inbox Means for Small Business Marketing, blogs.constantcontact.com

General Internet Marketing

• A lesson in agile marketing from Airbnb and Waterstones, econsultancy.com
• Five definitions of multichannel marketing (including obligachannel), econsultancy.com
• Real-Time Marketing Requires Patience and Listening, www.emarketer.com

Mobile/Local Marketing

• 5 things to avoid in mobile commerce this holiday season, www.mobilecommercedaily.com
• Amazon’s Fire Phone is officially a bust, qz.com
• Female iOS users spend the most on mobile, www.internetretailer.com
• Marketers’ use of mobile technologies does not match customer behaviors, www.mobilecommercedaily.com
• Mobile Advertising in the News, www.nanigans.com

Social Media

• 27 Super Easy Tactics To Boost Your Twitter Strategy, heidicohen.com
• 6 CEOs Who Have More Twitter Followers Than Their Companies, www.adweek.com
• 88% of Businesses Think Social Media is Important to Stay Competitive, www.mediabistro.com
• A Social Media Etiquette Guide You Might Find Useful, www.problogger.net
• Facebook Advertising: Not For Cheapskate Marketers, www.adexchanger.com
• Facebook pushes recommended games, apps in top right corner of News Feed, Inside Facebook
• Google+ Pushes "Promoted Posts", dejanseo.com.au
• How Does Social Engagement Translate to Website Traffic?, blog.simplereach.com
• How to Create Custom Audiences in Facebook, blog.kissmetrics.com
• How to Succeed on Social Media, blog.bufferapp.com
• Millennials’ Social Shares Don’t Stop with the Post, www.emarketer.com
• The Average Internet User Has 5 Social Media Accounts, www.mediabistro.com
• Three Facebook trends that you may not be aware of, econsultancy.com
• Why You Need to Revisit How You Look on LinkedIn, www.socialmediaexaminer.com

Video

• Translate Your Closed Captions to Reach a Global Audience, www.reelseo.com
• Tumblr Updates Video Player With Auto Play, Vine-Like Loops, And More, www.tubefilter.com
• Unruly launches programmatic video platform for premium impressions, www.thesempost.com
• Want to Get an Accurate Estimate for Your Brand Video? Follow These 4 Tips, contently.com