Marketing Day: Google Play’s Top Apps Of 2014, SlideShare Analytics & Zuckerberg’s Thoughts On “Dislike” Button

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• If Twitter Is The News King, Is Instagram Really A Threat?

  Twitter co-founder doesn’t “give a s**t” about Instagram’s higher user numbers, while Instagram promises to improve search for breaking news images.

• Lexus Brings Branded Animated GIFs To Mobile Keyboards

  Working with advertising agency Team One, Lexus has capitalized on the animated GIF craze and the ability of iPhone users to switch keyboards. The automaker has introduced a collection of holiday-themed animated GIFs, available through animated GIF keyboard app, PopKey. Some of the animated GIFs are Lexus branded. Other are not. All are witty and fun, including a winking […]

• Estimote-GuestDriven Hotel Beacon Rollout To Show Broader Location Capabilities

  Beacons are probably the first meaningful wave of “internet of things” technology. Most of the discussion to date has surrounded their uses in retail-store environments. However they will be deployed much more widely over time. One such example is Estimote’s recent announcement with GuestDriven in the hotel industry. Beacons and apps in a hotel environment can do a […]

• 5 Great Takeaways From The “Tweeting For Champions” Keynote At SMX Social Media [VIDEO]

  The Boston Red Sox and Los Angeles Kings talk about how they prove social media ROI, the value of listening and replying on Twitter and what makes a great social media brand.

• Google Play’s Top Apps Of The Year: Facebook Most Popular Social App In 2014

  Android says ‘Health and Fitness’ was the fastest growing app category in the Google Play store, with MyFitnessPal at the top of the list.

• What CMOs Need To Know About Internet Marketing: The Essential Guide

  Effective CMOs must reconcile their expectations with the truth about digital marketing. Contributor Chris Fernandez explains how to successfully navigate this ever-changing landscape.

• SlideShare Launches Free Analytics

  LinkedIn’s presentation sharing website now offering geographic, traffic and timing data for all users.

• Five Bad Marketing Habits To Give Up In 2015

  As 2014 draws to a close, many of us are trying to both take stock of the year behind us and get ready for the one ahead. There’s a lot of advice out there about what you should be doing; but if you’re secretly thinking, “Sounds nice, but I’ll add that to my list when […]

• Zuckerberg Dislikes The Idea Of A Facebook “Dislike” Button

  “That’s not something that we think is good for the world,” the Facebook CEO says during his second town hall Q&A.

• Google Updates iOS Search App, MSN Rolls Out Verticals For iOS, Android

  Google has updated its iOS search app in accordance with its new “material design” aesthetic and functionality, now making its debut in Lollipop (Android 5.0). The Lollipop-inspired material design UI is generally speaking an upgrade over the previous version of the app. The new search app incorporates the Lollipop vertical card carousel of mobile web pages, making it easy […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Search In Pics: The Google Flood, Drunk Penguin & Storm Preparation
• How To Make Every Single Page On Your Website Evergreen
• Bing Upgrades Child Safe Search Features
• Google’s 2014 Holiday Decorations For Christmas, Kwanzaa & Hanukkah
• Google Revamps AdWords For Video Reporting
• Goodbye Frequent Flyer Miles: Google Saying No Credit Cards For Large AdWords Customers

Online Marketing News From Around The Web:

Analytics

• 5 Prescriptions For A Healthy Customer Data Plan, contentmarketinginstitute.com
• Can Marketers Use Big Data Without Comprising Privacy?, www.adweek.com
• Why the Internet’s Most Valuable Commodity Is First-Party Data, www.marketingprofs.com

Blogs & Blogging

• 6 Reasons Why Your Business Should Have a Blog, www.techwyse.com
• Re Thinking Your After Blogging To Do List, keepupwiththeweb.com
• WordPress Comments: Disqus vs Jetpack vs Facebook, imimpact.com

Business Issues

• 10 things we learned about Apple this year, qz.com
• FCC approves huge funding boost to bring high-speed internet to schools and libraries, www.theverge.com

Content Marketing

• 10 Hottest Content Marketing Trends To Watch Out For In 2015, www.blueinteractiveagency.com
• 5 Expert Content Marketing Tricks To Extend Your Reach, heidicohen.com
• Content Marketing Contrarian Strategies or Best Practices?, www.b2binboundmarketer.com
• How to Use Internet Memes to Market Your Content, Your Products, and Your Brand, www.marketingprofs.com
• The Content Marketing Hierarchy of Needs, contently.com
• Winning The Super Bowl With Content Marketing, relevance.com

Conversion Optimization

• 3 Professional Copywriters on What It Takes to Write Landing Page Copy that Converts, unbounce.com
• How Removing Cross-Selling Options on Product Page Resulted in a 5.6% Increase in Orders, vwo.com

Copywriting, Design & Usability

• Design Principles: Visual Weight And Direction, www.smashingmagazine.com

Domaining

• Apple Deletes Over 500 Domain Names, www.billhartzer.com
• Some people are successfully flipping new TLD registrations, domainnamewire.com

Ecommerce

• ‘Tis the Season for Affluent Online Shoppers, www.emarketer.com
• 5 digital-first retailers making a mark in the physical world, digiday.com
• Epicor is buying order management and ecommerce platform vendor ShopVisible, www.internetretailer.com
• Fashion and luxury purchases are 33% of all mobile transactions, www.luxurydaily.com

Email Marketing

• 15 Email Marketing Myths, www.iblogzone.com
• 30 Spot-on Holiday Subject Lines, Plus Tips!, www.verticalresponse.com
• Five Mobile Email Trends to Watch This Holiday Season, www.marketingprofs.com
• Mailbox Providers Don’t Want To Ruin Your Holidays, blog.returnpath.com
• The 6 Most Important Things in Email Marketing for 2015, blog.getresponse.com
• Why are mobile email open rates declining?, www.mobilemarketer.com

General Internet Marketing

• 5 New Year’s resolutions for brands, digiday.com
• The Good, Bad, and Ugly of Published Agency Pricing, blog.hubspot.com

Internet Marketing Industry

• With Nielsen Partnership, Canvs Becomes First Fully Automated Social TV Sentiment Platform, lostremote.com
• The Trade Desk Taps Media Marketing Veteran Gabe Greenberg to Head Advanced TV Division, www.thetradedesk.com

Mobile/Local Marketing

• Amazon’s Surprise! app points to growing role for mobile gifts cards, www.mobilecommercedaily.com
• Communicating With Mobile Consumers in the "Experience Age", streetfightmag.com
• Google Brings Its Android Features And Material Design to iOS, www.searchenginejournal.com
• How a Hardware Store Measures Hyperlocal Marketing Success, streetfightmag.com
• Mobile Ad Firms Spotted Serving Up Malware Posing As Google Play Apps, techcrunch.com
• Tobii Glasses 2 Wearable Eye Tracker Now Shipping to Customers, www.tobii.com

Social Media

• 8 Creative Social Media Ideas for Your Business During the Holidays, www.dexmedia.com
• Dark Social Matters More than You May Think, www.emarketer.com
• Debunking the Holiday Travel Myth, medium.com
• Design Tips for Social Media Marketers, blog.bufferapp.com
• How to Become an Influencer on Google+, www.compukol.com
• How to Use Tumblr and Automated Tweets to Drive Awareness, www.convinceandconvert.com
• Lowe’s Explores Native Tools on Vine, Instagram, Ad Age
• Major websites are increasingly adopting Facebook login, www.insidefacebook.com
• New Facebook Changes: Target your Audience Effectively, www.problogger.net
• New Social Media Charter Launched to Help Banks Avoid #Twitter Blunders, www.mediabistro.com
• Rocking Your LinkedIn Profile Just Got Easier, blog.linkedin.com
• Social Media, Mobile Growing in Importance for Business Elite Worldwide, Says Study, www.mediabistro.com
• Visual Content: How to Create Shareable Images People Love, www.socialmediaexaminer.com
• Where’s Social Marketing Going in 2015?, simplymeasured.com

Video

• Hearst Buys 25% of YouTube Network AwesomenessTV, adage.com
• How Nike, Red Bull, & GoPro Won YouTube in 2014, www.socialbakers.com
• What Does Owned, Paid & Earned Media Mean on YouTube?, www.reelseo.com
• Young Users Pull Digital Video Up in Mexico, www.emarketer.com
• YouTube Gets A Built-In GIF Creator, techcrunch.com