Marketing Day: Google Launches News Lab, Twitter Searches For New CEO & LinkedIn Ads

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Vodka Brand’s Online Game Encourages Players to #DropThatBeat At The Right Moment
  The Bacardi brand targets clubbers with an interactive game tied to the DJ culture.
• Facebook Is Catching Up To YouTube In Video Advertising Arms Race
  With an estimated 2 trillion video views compared to YouTube’s 3 trillion in 2015, Facebook stands to be an even stronger rival for ad dollars.
• About.com Launches Sponsored Content Studio For Native Ads
  Idea Studio will create brand-sponsored ever green content that users are searching for.
• Google Offers Olive Branch To Journalists & News Publications With Launch Of Google News Lab
  Google says it wants to collaborate with journalists and entrepreneurs to help build the future of media.
• Twitter Hires CEO Search Firm, Rules Out Jack Dorsey As Dick Costolo’s Replacement
  Company says it’s looking for someone who can “make a full-time commitment to Twitter.”
• Report: Global Internet Ad Spend To Overtake Traditional TV By 2020
  Online ad spending already dominates in seven countries.
• 5 Reasons Marketers Fail With Data
  Are you still not fully utilizing data? Columnist David Booth outlines five things you need to do to help you and your organization better dive into data.
• Everything PPC Advertisers Want To Know About LinkedIn Ads – Part 1
  Contributor Sahil Jain shares the top questions asked by PPC advertisers at a recent educational event, along with the expert panelists’ answers.
• MarTech Europe: Where IT & Marketing Converge – Registration Open
  MarTech: The Marketing Tech Conference is expanding into Europe, and will take place in London 20-21 October.
• Up Close With Twitter’s New Product Pages & Collections For Shopping
  Social media platform become more Amazon-like by allowing accounts to create pages about products and group them into collections, all of which can be tweeted.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Sending Searchers To Nonexistent Videos
• Why Don’t My Leads Convert? – June 30 Webcast
• How The 100 User Model Can Change Your Approach To On-Page SEO
• Local Content Silos: The Secret To Local Search Success
• The Best Performing Search Media For Your Business’ Marketing Strategy
• Report: Last Week’s Google Update Benefited News & Magazine Web Sites
• Google Finally Drops Emojis From Search Results Listings Page
• MarTech Europe: Where IT & Marketing Converge – Registration Open
• Father’s Day 2015 Google Logo Follows Same Style As This Year’s Mother’s Day Logo

Online Marketing News From Around The Web:

Analytics

• Designing with Analytics, www.uxmatters.com
• Earned Media Metrics: How To Track Your Results, heidicohen.com
• How Are You Capitalizing on Customer Analytics?, www.cmswire.com

Blogs & Blogging

• Blogger Babes Teach You How to Blog for Profit, smallbiztrends.com
• How to Build a Blogging Team, www.socialmediaexaminer.com
• How To Revive Your Dead Company Blog, blog.raventools.com

Business Issues

• Google was downloading audio listeners onto computers without consent, say Chromium users, www.independent.co.uk
• How Oculus and Cardboard Are Going to Rock the Travel Industry, Bloomberg
• How Taylor Swift changed Apple’s mind over music royalties, digiday.com
• Paranoid-in-Chief: Yahoo’s Alex Stamos Wants to Secure the Entire Internet, motherboard.vice.com
• The venture capital firms that are best at spotting unicorns, qz.com

Content Marketing

• 6 Ways to Achieve Content Marketing Success, www.martechadvisor.com
• Engagement With Brand Content Soared 52% Last Quarter, adage.com
• Five ways to measure your content marketing, digiday.com
• How to Translate Audience Data to Improve Your Content Marketing Strategy, contentmarketinginstitute.com
• How well are you combining content and commerce?, econsultancy.com
• Mapping the Ideal Customer Content Experience, www.jeffkorhan.com
• Why Successful Content Marketers Don’t Talk About Content, www.cmswire.com

Conversion Optimization

• Discover the Right A/B-Testing Formula Without Going Mad, www.marketingprofs.com
• Why Site Speed Matters to CROs, blog.crazyegg.com

Copywriting, Design & Usability

• 7 Brilliant UX Infographics, www.usertesting.com
• Confessions of a Designer, www.uxmatters.com
• The virtues of user testing under the influence, econsultancy.com

Domaining

• .Sucks Gets Almost 3,400 Domain Registrations At Prices Up To $2,499 in Sunrise, www.thedomains.com
• Chehade confirms he’ll be gone before IANA transition is done, domainincite.com
• Domain Privacy May Soon Become a Thing of the Past?, smallbiztrends.com
• Is this the beginning of the ‘branded internet’?, www.information-age.com

Ecommerce

• A new on-board ramp for selling on Amazon Business, www.internetretailer.com
• APIs Bring Ecommerce to Any Page, Service, www.practicalecommerce.com
• Are Mothers a Digital Retailer’s Dream?, www.emarketer.com
• Carts Against Humanity, www.getelastic.com
• New Amazon algorithm to shake up product reviews, econsultancy.com

Email Marketing

• Email Vs. Social Media, blog.movableink.com
• The 15 Most Popular Emojis in Email Subject Lines, www.marketingprofs.com
• We have the Future of Email Marketing on tape – 5 inspiring videos, www.emailmonday.com
• Your Email Service Provider: Five Must-Have Capabilities and One Essential Trait, www.marketingprofs.com

Internet Marketing Industry

• Coming To Grips With The Marketing Software Pricing Universe, www.blueconic.com

MarTech

• 4 Greatest Online Collaboration and Project Management Tools, smallbiztrends.com
• Ad Tech In Cannes; Brand-Centric Tech, adexchanger.com

Mobile/Local Marketing

• 4 Things Automakers Need to Know About Mobile Advertising, www.adweek.com
• 5 Hot Mobile Marketing Trends for 2015, blog.marketo.com
• BuzzFeed Launches BuzzFeed News App on iOS, www.adweek.com
• For Global Advertisers, All Roads Lead To Mobile, adexchanger.com
• Millennial dads shop differently than moms on mobile, www.mobilecommercedaily.com
• The Conscientious Consumer: A Disruption Opportunity in Local On-Demand, streetfightmag.com

Reputation Management

• Quick Fixes to Polish Your Online Presence, www.ducttapemarketing.com

Social Media

• Facebook is now worth more than Walmart, qz.com
• Facebook Page Events: EASY Creative Ideas!, www.clicknewz.com
• Facebook Pushes Advertisers to Employ Data More Effectively, www.bloomberg.com
• How Louis Vuitton Drove 286K Instagram Engagements in Just 6 Posts, simplymeasured.com
• How to Craft a Killer Pinterest Page in 4 Steps, www.searchenginejournal.com
• How to Effectively Use Your Social Media Time, www.compukol.com
• How to Launch Your Product Using Facebook, www.socialmediaexaminer.com
• How to Run a Successful Social Media Contest, authoritylabs.com
• Instagram Marketing: What Instagram’s New Ad Business Means for Brands, www.adweek.com
• Qualities Of Good React and Flux Qualities Of Good Facebook’s React and Flux Implementations, www.smashingmagazine.com
• Study: How FOX’s “Empire” harnessed TV earned audiences on Twitter, www.Twitter.com
• Swarm Brings Back Mayors, TechCrunch
• Tinder Founder Says More Than 20 Percent of Daters Swipe Right on Brands, www.adweek.com
• What’s the State of Facebook Advertising in Western Europe?, www.emarketer.com

Video

• Is ‘Attention’ the New Metric Video Advertisers Need?, www.reelseo.com
• Is Live Streaming Right for Your Business, www.convinceandconvert.com
• Smartphone Video Creeps into TV Time, www.emarketer.com