Marketing Day: Google Domains Launches, Facebook News Feed Videos, Social Media’s Purchasing Influence
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Now You Can Edit Posts From Facebook’s Pages Manager App Facebook updated its Pages Manager mobile app today, most notably giving Page administrators the ability to edit posts from within the […]
Matt McGee on June 23, 2014 at 4:59 pm | Reading time: 7 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Now You Can Edit Posts From Facebook’s Pages Manager App
Facebook updated its Pages Manager mobile app today, most notably giving Page administrators the ability to edit posts from within the app. That’s a handy feature for those typos discovered while you are on the go. The update, available now for iOS and Android devices, also has a new look, and according to Facebook’s blog […] - Google Domains: A New $12 Domain Registration Service Google Is Testing
Google is dipping its toes into the domain registrar business. The company today announced a beta service called Google Domains that looks very much like the beginnings of a full-fledged domain registrar business. The service is invite-only at the moment, and interested parties can request an invite via the link above. Just pretend to search […] - Google Glass Heads Overseas As Explorer Program Launches In The UK
On the eve of its Google I/O conference, Google has announced that its Glass Explorer program is expanding to the United Kingdom. The Explorer Program is Google’s current beta testing system where interested parties that purchase Glass are given direct support from Google and asked to provide feedback as the device develops. Although the program […] - Facebook Adjusts News Feed Algorithm To Serve People More Relevant Video
Facebook announced today a News Feed algorithm change that is intended to show more relevant video to users. Now instead of considering likes, comments and shares to rank a video’s popularity, Facebook will also take into account whether and how long a video is viewed. “People who tend to watch more video in News Feed […] - Survey: 62% Of Consumers Say Social Media Doesn’t At All Influence Their Purchasing Decisions
It shouldn’t come as a surprise to savvy social media marketers, but consumers really aren’t interested in what you are selling. That is the main social media finding in a report released by Gallup today, showing that people say they use social media to be … social … with friends and family and don’t believe […] - 8 Reasons To Start Using Tag Management, If You Haven’t Already
At this point in the history of digital marketing, I think it’s safe to say that — for better or worse — tags are required table stakes of digital measurement. Your analytics solution, your search marketing platforms, your UX tools, your testing platform, your voice of customer solution, your bidding platforms, your retargeting strategies… most, […] - What To Expect This Week At Google I/O
Google is “gearing up” for its annual developer conference this week, Google I/O. On Wednesday, there will be a two-hour keynote to be delivered or emceed by Android and Chrome SVP Sundar Pichai. We’ll be there. Based on an array of rumors, we expect to see and hear a number of hardware and software announcements. […] - One Of 2014’s Hottest Mobile Retail Opportunities: User Reviews
Each year, the retail shopping season seems to catch us off guard, beginning sooner than we expect. Retailers begin to see a lift in sales during the back-to-school season, which continues through post-holiday sales at the end of the year. June is the perfect time for digital marketers to examine last year’s trends and prepare […] - Letter Hints At Many New EU Investigations Against Google
The New York Times is reporting that a letter from European Competition chief Joaquín Almunia seeks to rally support for the existing Google antitrust settlement, quite strangely, by promising future investigations against the company. Essentially he seems to be saying: don’t worry if you don’t think this deal is tough enough, because there are more […] - Invest In You! Attend An Internet Marketing Workshop @ SMX East
Advance your internet marketing skills. Attend one of six comprehensive workshops being held in conjunction with Search Marketing Expo – SMX East. These workshops provide: comprehensive instruction on a search marketing topic critical to business success; an intimate learning experience with a small group of your peers; access to expert presenters, each a rock star […] - Improved Facebook Right Hand Ads Will Roll Out Next Week, Limited Availability Will Raise CPCs
A few months ago, Facebook promised a revamped, larger ad size for those Right-Hand Column ads. Today, they’ve announced a launch date of “early next week” along with a warning of scarcity. Seeing that the ads take up more real estate on the screen, there will obviously be less space for ads. This means that […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again
- How Content Quality Analysis Works With SEO
- Top 10 Tips For Local Search Success
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- Invest In You! Attend An Internet Marketing Workshop @ SMX East
- Want To Speak At SMX Milan? Here’s How
Online Marketing News From Around The Web:
Affiliate Marketing
- Dude, Where’s My Margin?, finchsells.com
Analytics
- How To Clean Up Google Analytics’ Content Reports, www.annielytics.com
- How to Use Facebook Audience Insights: What Marketers Need to Know, Social Media Examiner
- Making Tables of Numbers Comprehensible, Web Analytics Demystified
Blogs & Blogging
Business Issues
- Google Considering Investment in New Trans-Pacific Cable, Wall Street Journal
- As Weather Channel Blows Yahoo Off Apple’s Upcoming iOS 8, App Storms Ahead for Mayer, recode.net
- Google May Buy Video Search Startup Baarzo, TechCrunch
- Yahoo Wants You to Linger (on the Ads, Too), New York Times
- At Google, Larry Page Finds His Right-Hand Man, www.theinformation.com
- Give Tweets a chance: Twitter’s peace mission to Moscow won’t be easy, pando.com
- Google’s states of play, www.politico.com
- How Marissa Mayer Fell Asleep and Kept Ad Executives Waiting For Hours, Wall Street Journal
- Twitter Founder Rejected $500m Facebook Bid, news.sky.com
- Twitter Poaches People.com’s Editor in Chief Janice Morris, AdWeek
Content Marketing
- Curation and Repurposing to Extend the Life of Your Content Marketing, Online Marketing Blog
- Questions Your Boss Will Ask About Content Marketing, www.koozai.com
Conversion Optimization
Copywriting, Design & Usability
Display & Contextual Advertising
- Google AdSense Nessie Arrows Add Rounded Borders, Search Engine Roundtable
- How to Create Remarketing Campaigns in Google AdWords, blog.adstage.io
Domaining
- Evaluating a Domain Name, DomainInvesting.com
- Icann Pursues New Governance Model, Wall Street Journal
- Shakeup coming as Google becomes a registrar, sells names at $12 with free privacy and email, DomainIncite
- What domain names Colgate, AOL and others bought, Domain Name Wire
Ecommerce
- Can Card Scanning Solve Mobile Checkout Abandonment?, Get Elastic
- More than half of retailers investing in responsive design: e-tailing group, Mobile Commerce Daily
Email Marketing
- Mail.Ru Partners with Return Path to Protect Users from Fraud and Spam, blog.returnpath.com
- Russian Search and Mailbox Provider Yandex Joins Return Path Network, blog.returnpath.com
Internet Marketing Industry
- Omnicom Agencies Take Top Honors at Cannes Festival, thedma.org
- Our New Home: Features and Highlights of ThunderActive, www.thunderactive.com
- SwellPath Minneapolis is Open for Business, SwellPath
Mobile/Local Marketing
- Guardian develops Google Glassware for launch of Glass Explorer programme in the UK, The Guardian
- Yahoo’s Aviate intelligent home screen app leaves beta, gains useful new features, The Verge
- Yelp Turns Up the Heat with New App for Amazon Fire Phone, Yelp Official Blog
Reputation Management
- Why You Need to Self-Google Once a Week, executivecareerbrand.com
Social Media
- Sorrell: What Is Twitter?, MediaPost
- What Jeremy Paxman Doesn’t Know About Twitter Best Practices, www.komarketingassociates.com
Video
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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