Marketing Day: Gartner report on analytics tools, Pinterest search ads & P2P marketing

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Should you connect with your clients across social platforms?
  Oct 18, 2017 by Matt Umbro
  Connecting with clients on Facebook or Instagram can be a slippery slope. Columnist Matt Umbro explains why it’s better to keep your work and personal lives separate.
• New Gartner report spotlights analytics tools that map customer data across channels
  Oct 18, 2017 by Barry Levine
  The Leaders are Google, Adobe and SAS, with IBM and SAP in the second quadrant.
• Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option
  Oct 18, 2017 by Tim Peterson
  In addition to making search ads available to all advertisers, Pinterest is adding an option to automatically target related pins.
• How machine learning levels the SERP playing field
  Oct 17, 2017 by Kristopher Jones
  Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages.
• Forget B2B and B2C; the future of marketing is P2P
  Oct 17, 2017 by Joe Hyland
  Move over, B2B and B2C marketing. Columnist Joe Hyland believes marketers need to embrace person-to-person (P2P) marketing and connect with their customers on a human level.
• Facebook acquires teen-centric polling app tbh and all its valuable data
  Oct 17, 2017 by Tim Peterson
  People provide tbh with data that Facebook could use to understand and target ads to teens that don’t use its social network.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• Salesforce’s Einstein boosts search in its Commerce Cloud
  Oct 18, 2017 by Barry Levine
  The new features make it easier for online retailers to tailor site search to their visitors.
• Tapjoy adds interactive End Cards after its rewarded video ads
  Oct 18, 2017 by Barry Levine
  They supplement the company’s previous static cards and point to ways that advertisers are looking to offer calls to action for engaged users.
• Year-old ‘Privacy Shield’ framework given positive review by Europe
  Oct 18, 2017 by Greg Sterling
  The framework enables US-based companies to comply with EU data protection requirements and avoid specialized legal contracts.
• Google & Facebook among members signed onto IAB UK ‘Gold Standard’ ads program
  Oct 18, 2017 by Ginny Marvin
  Participating members must take three steps aimed at addressing key threats to the digital advertising ecosystem.
• Why ABM has become a critical strategy for B2B marketers
  Oct 18, 2017 by Sonjoy Ganguly
  As more organizations hop on the Account-Based Marketing bandwagon, columnist Sonjoy Ganguly discusses the underlying reasons it’s becoming a necessity in the B2B marketing space.
• Content meets technology: Global’s DAX acquires AudioHQ
  Oct 18, 2017 by Robin Kurzer
  Recent acquisition creates the ‘world’s largest audio advertising platform’
• 4As, ANA & IAB propose self-regulatory digital ads standards program in part to provide ‘safe harbor’ from browsers
  Oct 18, 2017 by Ginny Marvin
  In a letter to the Coalition for Better Ads, the industry groups make their case for adoption and enforcement of ‘The Better Ads Experience Program.’
• Better insights provide real inroads for breakthrough ROI
  Oct 18, 2017 by John Steinert
  How can you improve the productivity of your marketing and sales teams? Columnist John Steinert explains how closing four data-based gaps will help you see huge productivity gains in 2018.
• Data Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaigns
  Oct 18, 2017 by Ginny Marvin
  AdOptimizer automatically tests dozens of ad creative and targeting combinations in a short period to determine and direct budget to the best performers.

Online Marketing News From Around The Web:

• The War To Sell You A Mattress Is An Internet Nightmare, Fast Company
• AdHawk acquires Automate Ads to improve Google and Facebook ad campaigns, TechCrunch
• An update on our commitment to fight violent extremist content online, Official YouTube Blog
• Blackbaud and Microsoft to Strengthen Strategic Partnership to Digitally Transform the Nonprofit Sector, Blackbaud News
• Facebook Live adds its own screen-sharing feature, The Next Web
• For effective video ads, look beyond demographics to behavior and context, Think with Google
• Google Serves Fake News Ads in an Unlikely Place: Fact-Checking Sites, New York Times
• Here Are Twitter’s Latest Rules for Fighting Hate and Abuse, Wired
• SearchSpring’s Newly Updated Relevancy Suite Enhances Search Relevancy, Site Profitability, SearchSpring
• The Three Technologies that Will Define the Thoughtful Marketing Era, MarTech Advisor

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About the author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.