Better insights provide real inroads for breakthrough ROI
How can you improve the productivity of your marketing and sales teams? Columnist John Steinert explains how closing four data-based gaps will help you see huge productivity gains in 2018.
Until I discovered the battery-sucking genius of Waze, my daily Connecticut commute was hell. Now, thanks to its ingenious crowd-sourcing approach, Waze always finds the best route. Better navigation calms me down; it lets me think while I drive, and that makes my day more productive right from the start.
Better data helps marketing and sales navigate, too. And with insights from the right sources, your teams can create the inroads you need to win.