Marketing Day: Facebook’s latest on fake news, Twitter’s Timeline Ads & new Facebook Group admin features

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Facebook’s latest on fake news, misinformation campaigns & user privacy
  May 24, 2018 by Amy Gesenhues
  Shortly after CEO Mark Zuckerberg’s appearance before the EU Parliament, Facebook shared multiple announcements outlining its safety and security efforts.
• You need to be at SMX East. Registration is open!
  May 24, 2018 by Marketing Land
  In the fast-paced, ever-changing industry of online marketing, looking ahead is an absolute necessity. Serious marketers like you are taking this time of the year to ask questions such as… Are we using the latest features in AdWords? Have we tested emergent platforms like voice search, artificial intelligence or multichannel tracking and attribution?
• Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
  May 24, 2018 by Amy Gesenhues
  Twitter has not made an announcement about the ad network but is currently recruiting publishers for the program.
• Answers to email marketers’ niggling questions about GDPR
  May 24, 2018 by Kyle Henderick
  Contributor Kyle Henderick consults with his colleague to dispel likely areas of confusion about the data regulation.
• Email: The oft-overlooked backbone of successful content marketing & SEO
  May 24, 2018 by Len Shneyder
  Many people may think social media beats email in terms of ROI, but contributor Len Shneyder disabuses us of that notion, explaining how this workhorse medium can also bolster your other efforts.
• Yelp asks Europe to take new antitrust action against Google
  May 24, 2018 by Greg Sterling
  Complaint to European Commission applies the logic of the Shopping Search case to local search.
• Facebook rolls out new Group features & launches pilot support program for admins
  May 24, 2018 by Amy Gesenhues
  Group administrators now have a process to let members know why their content was removed, and can collaborate with moderators via the admin activity log.
• Telaria launches ‘first complete video ad platform’ for OTT
  May 24, 2018 by Barry Levine
  Formerly known as Tremor Video, the video SSP is now adding ad serving and analytics to its repertoire.
• IAB Tech Lab releases a Data Transparency Framework
  May 24, 2018 by Barry Levine
  The proposed standards would establish a kind of ‘ingredients label’ for data segments.
• How much is too much? Faceted navigation and SEO
  May 24, 2018 by Eric Enge
  Contributor Eric Enge shares guidelines and handy workarounds you can follow to avoid indexing ‘too many’ faceted navigation pages.
• The importance of transparency and understanding risk in link building
  May 24, 2018 by Julie Joyce
  Are you looking to hire a link-building company? Contributor Julie Joyce recommends reviewing search engine guidelines before talking to service providers so you know which questions to ask and when to walk away.
• Google to join IAB Europe’s Transparency and Consent Framework
  May 24, 2018 by Robin Kurzer
  But questions and concerns about Google’s GDPR-compliance plans and guidance to publishers remain as the company prepares for a meeting with publishers on Thursday.
• How to get the most out of your purchase of ads on Amazon
  May 23, 2018 by Andrew Waber
  With Amazon’s site the first stop for so many shoppers, it makes sense to take advantage of its ad offerings. Contributor Andrew Waber shares important landing page optimization practices for those using AMS.
• Report: Google Home beats Amazon Alexa in Q1 global device shipments
  May 23, 2018 by Greg Sterling
  In the US, Amazon still has a significant lead over Google — but it’s shrinking.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

• After GDPR, here come the Unintended Consequences
  May 24, 2018 by Barry Levine
  There are the Obvious Results of the landmark legislation — and then there are the hidden waves that ripple out later.
• NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool
  May 24, 2018 by Greg Sterling
  Visit Metrics complement existing Attribution Metrics and give marketers tools to adjust campaigns depending on their objectives.

Online Marketing News From Around The Web:

• 5 Ways to Use User-Generated Content to Boost Your E-commerce Brand, MarketingProfs
• 9 Important Benefits of Using Social Media to Grow Your Business, Social Media Explorer
• Amazon launches app store to support third-party sellers, Retail Dive
• Are Sponsored Videos More Effective than Pre-roll Video Ads?, Tubular Insights
• How to Create a Facebook Ad With Business Manager, Social Media Examiner
• How to Create Great Gated Content From Existing Content, Content Marketing Institute
• Much Work Must Be Done Before Digital Video And TV Can Converge, AdExchanger
• The 5 Best Testimonials to Help Build your Brand, 3QDigital
• The Rise of the Chief Digital Officer, CMS Wire
• The seven principles of intelligent personalisation, Econsultancy

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.