IAB Tech Lab releases a Data Transparency Framework

The Interactive Advertising Bureau (IAB) Tech Lab is out today with a new framework for minimum disclosure requirements for data sellers.

The Framework says its key goal is “making data segment ‘quality’ consistently understandable, transparent, and comparable across vendors.” The term “quality” here refers to data collection, matching and modeling, not how well that segment performs in the marketplace.

The four components of the Data Transparency Framework 1.0 are:

• ID-level labeling requirements for data sellers.
• Standard audience taxonomy for a data segment naming convention.
• Open-source API to structure and communicate machine-readable label data between supply chain participants.
• A compliance program to acknowledge transparent data sellers.

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.