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Marketing Day: Facebook Video Embeds, Messenger For Business & Developer Conference

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Barry Schwartz on March 25, 2015 at 5:00 pm | Reading time: 8 minutes

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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

LiveRail To Power All In-App Ads On Facebook Audience Network, Including VideoNew exchange capabilities further pit Facebook against Google in the battle for mobile ad domination.
Facebook Launches New Video Embeds & Comment Syncing From Site To PageFacebook video now can be embedded independent of Facebook posts; conversation threads in the Facebook comment plugin will have the option to be mirrored on Facebook Pages.
Messenger Business: Facebook Turns Messenger Into Customer Service & Commerce ChannelToday at Facebook’s developer conference F8 the company announced, among other things, Messenger Platform, which opens up the app to third party publisher and developers. As one feature of Messenger Platform, Facebook also introduced what it’s calling “Messenger for Business.” The objective is to “reinvent the way people communicate and interact with businesses.” Initial integrations […]
Facebook Launches App Analytics At F8 Developers ConferenceNew tool is free for app developers and one of several announcements as F8 conference begins.
Facebook Announces Messenger For Business, App Analytics, New Comment & Video PluginsFacebook also adds display ad support to its Live Rail ad serving platform.
TheFind Tells Partners New Focus Is All About Facebook Product AdsFacebook is aggressively moving to scale its fledgling Product Ads program and compete with Google Shopping.
Report: Facebook Is Experimenting With Continuous Autoplay For VideoContinuing its aggressive push for video views, Facebook is testing video that automatically starts playing after you finish watching another.
After Cutting Its Teeth On iTunes & Amazon, GeoRiot Now Offers Link Solutions For All Ecommerce Companies“When we’re doing our job well, you don’t know we exist,” says CEO and co-founder Jesse Lakes.
3 Paths To Involve Employees In Content MarketingWant to tap into your employees’ know-how to enhance your content marketing? Columnist Jonathan Blank explains how.
Forecast: Nearly Three-Quarters Of Digital Ad Spending To Be Mobile By 2019Forecaster eMarketer has projected that this year mobile ad spending in the US will effectively reach parity with the desktop. By 2019, the company says, mobile advertising will represent 72 percent of all US digital ad spending. If time spent and ad spend were in alignment, mobile advertising would already be worth more than spending […]
Why True Programmatic TV Isn’t Coming Just YetProgrammatic ad buying is coming to television, but don’t count on it arriving anytime soon. Columnist Alex LePage explains why.
Keynote-level Presentations. Solutions. Networking. Join Us Next Week at MarTechJoin the pioneering community at the intersection of marketing and technology. MarTech: The Marketing Tech Conference starts next Tuesday, March 31. Secure your spot at the largest vendor-independent event for marketing technologists, and the only USA edition of MarTech this year. Attend for: Keynote-level presentations and lively panel discussions that guide your selection of marketing […]
Report: Brandwatch Is Top Rated Social Monitoring PlatformBrandwatch received the highest customer satisfaction rank from data pulled from 400 reviews by business professionals on the G2 Crowd site.
Highlights Of The FTC Staff Report On Google & Antitrust IssuesWe’ve dug through the report for you and pulled out parts that seem especially interesting. Come read along!
Unruly Launches Custom Audiences To Improve Video Ad TargetingNew ad tech tool aims to connect advertisers with audiences that are likely to have an emotional reaction to their ads.
Taco Bell’s Dystopian-Themed #BreakfastDefector Campaign Rewards Those Who Solve ChallengesThe fast food brand paints a bleak picture — that can be remedied by its breakfast offerings — in its newest effort with Deutsch LA.