Facebook Launches App Analytics At F8 Developers Conference

One of the many announcements coming out of Facebook’s F8 conference for developers today is Facebook Analytics for Apps, a free service that Facebook says can help developers in several ways.

The analytics tool is available today for apps that are logging App Events, which Facebook says is 87 percent of the top-grossing apps in the U.S. Developers that aren’t doing that but want to start can head over to Facebook’s developer documentation to get started.

From Facebook’s announcement, here’s an overview of what Analytics for Apps offers:

Cross-Device
People now use multiple devices to interact with businesses across apps and websites, and Facebook Analytics for Apps can help developers and marketers understand their traffic across these devices, which in turn can help them improve performance.

Segments
You can look at segments, or groups of people who have certain characteristics, like women or people using Android phones. You can then look at metrics for these groups to see how they use your app differently than the overall population.

Cohorts
You can now also look at cohorts, or groups of people who took a set of actions in your app. Then you can review specific metrics for that group, like what percentage of them launched your app, completed a registration, or made a purchase.

Funnels
Creating funnels lets you look at how people move through a series of steps in your app, like a purchase flow. This can help you see where people drop off, which can help you figure out where to devote resources to improving performance.

Improving your advertising
Facebook Analytics for Apps can help developers understand and improve the ads they’re already running, and figure out how to run better ads in the future. Analytics helps you measure the lifetime value of your Facebook ads, and re-engage people who have dropped off using re-marketing.

Facebook Analytics for Apps is accessible at facebook.com/analytics, a dashboard with access to all of a developers’ apps.

For more news from today’s F8 keynote, see our live blog coverage. And we’ll be sharing more news today and tomorrow on our F8 conference topic page.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.