Marketing Day: Facebook offers publishers guidance, Dwyer Group CMO interview & more

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Google Actions are now available to smartphone app developers
  May 19, 2017 by Barry Levine
  The tech giant adds Actions to phones, plus purchase history, hotword support, shortcuts, and a new app directory to Assistant.
• Distil buys Are You a Human, launches free bot detection plug-in for Google Analytics
  May 19, 2017 by Barry Levine
  The plug-in, which Distil said is the first of its kind, can detect ‘close to 100 percent’ of bots running JavaScript from a web page.
• After recent News Feed changes, Facebook offers guidance for publishers
  May 19, 2017 by Tamar Weinberg
  Recent changes to target clickbait, misinformation and sensationalism may have some publishers nervous.
• How Dwyer Group connects the dots between its 13 different home-service franchise brands
  May 19, 2017 by Amy Gesenhues
  A CMO’s View with Lisa Zoellner, chief marketing officer for Dwyer Group.
• [Podcast] The Google I/O 2017 recap: Lens, Assistant & more
  May 19, 2017 by Matt McGee
  In this week’s episode, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday.
• Hey, CMOs: Who owns your brand?
  May 19, 2017 by Chandar Pattabhiram
  Columnist Chandar Pattabhiram discusses the power of cultivating a “tribal” feeling within a brand’s community, which can drive customers to action and advocacy.
• Google pushes AMP Ads adoption, announces Celtra & Moat integrations
  May 19, 2017 by Ginny Marvin
  AMP ads can load as quickly as the AMP pages they appear on.
• 4 reasons why digital context matters
  May 19, 2017 by Peter Minnium
  In a digital and programmatic world, it’s easy to lose sight of context. Contributor Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place every time.
• Your AMP inventory is worth more than you think
  May 19, 2017 by Barb Palser
  Columnist Barb Palser says it’s time for publishers and ad exchanges to start exposing and targeting AMP as premium inventory.
• Google Assistant comes to iPhone, adds alerts, hands-free calling & more
  May 19, 2017 by Matt McGee
  Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana.
• Web browsing coming to VR headsets, AR coming to the web via Chrome
  May 19, 2017 by Greg Sterling
  This is all part of Google’s larger mission to make the web more compelling and immersive.
• Google’s “buy button” is moving forward; now taking beta requests
  May 19, 2017 by Ginny Marvin
  US merchants can now request access to the Purchases on Google ads beta.
• Five marketing automation myths busted!
  May 18, 2017 by Digital Marketing Depot
  Technology is often surrounded by mystery and myths that keep new users from joining the early adopters. Marketing automation technology is no different. Read this white paper to see five common marketing automation myths busted and learn more about the power marketing automation can bring to your mix.

Online Marketing News From Around The Web:

Blogs & Blogging

• 3 Reasons to Geek Out on Your Blog, The Blog Herald
• WordPress Plugins to Make More Money from Your Blog, WPExplorer

Business Issues

• Charted: Amazon’s profitless path to world domination over the past 20 years, Quartz
• Twitter says Vine users’ emails and phone numbers were exposed for a day, but weren’t misused, TechCrunch

Content Marketing

• 6 Visual Content Marketing #Stats (& How To Take Advantage Of Them), Search Engine People
• Are You Ready to Hire Quality for Your Content Team?, Content Marketing Institute
• Content Marketing: You must overcome The Jackson 5 Effect to find subject matter experts, MarketingSherpa Blog
• What is the future of Content Marketing, Cornwall SEO

E-Commerce

• 5 Kissmetrics Populations E-Commerce Marketers Can’t Live Without, Kiss Metrics
• Alibaba Group Reports Strong Growth in Ecommerce, Multichannel Merchant
• Amazon made a small change to the way it sells books. Publishers are terrified., Vox
• Applying the Uniform Commercial Code to Ecommerce, Practical Ecommerce
• New Digital Fulfillment Strategies Required to Meet Customer Expectations, Multichannel Merchant
• Walmart Sees Strong Growth in U.S. Ecommerce, Multichannel Merchant

Email Marketing

• Building an Email List Designed to Convert, Marketing Words Blog
• How Emma helped a Canadian fitness company navigate CASL, Emma Email Marketing Blog
• Landing Page Optimization Secrets You Need to Boost Subscriber Growth, AWeber Communications

General Internet Marketing

• Four reasons luxury brands are embracing influencers, Econsultancy
• How To Get Started With Quora Ads, Marketo
• Is There Room for New Ad Standards?, AdAge
• June 2017 Marketing and Holiday Planning, Constant Contact Blogs
• The damaging impact of fake news on brands, NewsWhip
• The New Demand Waterfall, and Other Next-Level Marketing Insights You Need to Know, Contently

MarTech

• 600+ marketers report on the blend of art and science in marketing, Chief Marketing Technologist

Mobile/Local Marketing

• 53 Local Business Website Must-Have Features and Do’s & Don’ts, MarketingProfs
• 6 steps to creating a killer voice app for Alexa and Google Assistant, VentureBeat
• Location And Branding: Customer Experience At Its Best, Heidi Cohen

Reputation Management

• Why Puffery Is Bad for Your Brand Reputation, Search Engine Journal

Social Media

• ‘Hacking’ a Creative Split Test on Facebook, 3Q Digital
• 3 Essentials for Increasing Your Facebook Lead Ads Conversion, Adweek
• 3 Ways Marketing Needs to Use Audience Social Insights, MarketingProfs
• A ‘Contrite’ Facebook Refunds Advertisers After Small Glitch, AdAge
• Facebook Ads Strategy: How Marketers Can Win With Facebook, Social Media Examiner
• Facebook rolls out a new “Order Food” option in its main navigation, TechCrunch
• If You’re Using “Fun Phrases” in Your Stories, Instagram’s Got Stickers for You, Adwe
• Instagram Is Already Getting Much Better Engagement for Brands and Celebrities Than Facebook, Adweek
• Three ways that niche publishers stand out on social media, NewsWhip
• Why Promoted Posts is a Win Among Millennials, Multichannel Merchant

Video

• ‘It’s still YouTube’: Video publishers talk about revenue potential on platform, Digiday
• How to write a six-second ad, Digiday
• In a Study of ‘Interruptiveness,’ Pre-Roll Comes Out on Top, eMarketer
• Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’, Digiday
• Snackable Content About Snacks: Why Tastemade’s Facebook Videos Are Working, Tubular Insights
• Video Scarcity Pushes Publishers To Consider Context – Not Just Reach, AdExchanger

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.