Marketing Day: Facebook Ad Manager Goes Mobile, Paid Search Climbs & Yahoo Earnings Drop
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Rolls Out Ads Manager For Mobile Devices Facebook announced today that it is launching a mobile ad manager to give advertisers the means to better manage their accounts on the […]
Amy Gesenhues on July 16, 2014 at 5:06 pm
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Facebook Rolls Out Ads Manager For Mobile Devices
Facebook announced today that it is launching a mobile ad manager to give advertisers the means to better manage their accounts on the go. The mobile manager will allow users of the iOS and Android apps and Facebook’s mobile site to: Pause or resume campaigns Edit budgets and schedules View insights Respond to alerts Facebook […] - ShareThis Goes Mobile With An AT&T Text To Share Button
ShareThis, aiming to help publishers better tap into peer-to-peer messaging, announced yesterday that it has created an AT&T Text to Share button. It’s a natural move since publishers are starting to take note of readers’ shift to mobile devices. Last month, Radium One added a WhatsApp button to its Po.st suite of buttons. WhatsApp, which […] - Now That The World Cup Is Done, Twitter Tries To Interest You In Something Else
You mean to tell us that there’s a world out there beyond the World Cup? Twitter sent an email Tuesday reminding users that though the monthlong celebration of futbol is over there’s plenty more to discuss — and by the way Twitter is a great place to engage in that conversation. By all appearances, Twitter […] - Reports Show Paid Search Spend Is Up Over Last Year
Second quarter reports coming out from the large search marketing firms this week point to continued growth in paid search investment in the US and globally. The reports also underscore the increasing influence of mobile and image-based product ads on growth. RKG’s analysis of the US search market, based on its client portfolio, which skews […] - Benjamin Moore Creates World’s Largest Wooden Yo-Yo
Sometimes you stumble upon a marketing stunt and you wonder why in the world a marketer or ad agency would go there. Then you look at the sheer creativity of the stunt and you begin to realize marketing isn’t always about giving a person information about a product. Oh sure, doing stunts just for fun […] - Get To Know: CMO & SVP Of Business Development For Sperry Top-Sider Chris Lindner
Part of Wolverwine Worldwide’s family of branded footwear, Sperry Top-Sider was founded in 1935 by Paul Sperry, an avid sailor and inventor. During World War II, the brand’s boat shoe was named one of the official shoes of the US Navy. Sperry Top-Sider later became the lead sponsor for the U.S. sailing team, and is […] - Finding Tumblr’s Place In Your Social Strategy
Jonathan Gillette is credited with first using the term tumbleblogs to refer to short-form or microblogs in 2005. In the following year, a 20-year old David Karp would borrow the term to name his new microblogging platform, Tumblr. Tumblr launched in 2007 and within weeks had over 75,000 users. In 2012, Yahoo! acquired Tumblr — […] - How To Do Location-Based Push Marketing Without Going Too Far
Location-based marketing has been described as “the intersection of people, places, and media.” This evolving new capability centers around the idea of understanding your customers’ context — such as their current location, their location history and their current or historical beacon proximity — to deliver more relevant, timely content as a result. Enabled by apps, […] - Eight U.S. Firms Control 80 Percent Of Worldwide Mobile Ad Revenue
As we saw yesterday, Yahoo is struggling to get its display business back in black. Data aggregator eMarketer says that will happen, but that the company’s share of the global advertising market will fall to fourth place — after Microsoft. Google and Facebook will continue to be the top global advertising players, though Google far […] - Survey: 74% Of U.S. Adults Would Delete Themselves From Search Results If They Could
In the wake of the Right to Be Forgotten controversy in Europe, Survey Monkey has conducted a survey of online adults (n=210) to explore U.S. attitudes toward search and online privacy. Eli Schwartz of Survey Monkey has written about parts of the survey on Search Engine Land: Right To Be Forgotten: Do Users Even […] - Yahoo Earnings Disappoint, But Search And Mobile Revs Up
Yahoo’s second quarter earnings disappointed investors who had expected somewhat higher numbers. However, there were a number of encouraging spots around product and user metrics and isolated revenue improvements. First the top-line numbers: The company had $1.04 billion in revenue ex-TAC, down 3 percent year over year (YoY). Display revenue came it an $394 million, […] - Google+ Drops Real Name Requirement, Apologizes For Delay
Let the Google+ pseudonym rush begin. After three-plus years of restricting users to their real names on the network, Google+ announced today that it is abandoning the policy and allowing people to use any username they choose. Google’s policy was among the more contentious issues surrounding the social network and had been softened several times, […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Blogger Fined By French Court, Negative Restaurant Review Too Prominent In Google
- Google’s New Calendar Feature Lets You Schedule Events Directly From The Search Page
- New Google Translation Tools: Edit Text, Change Language & Hear Translation Directly Within Search
- PPC Automation 2014: The ROI of Paid Search Automation – Live Webcast at Digital Marketing Depot, July 22
- Google Launches Free AdWords Express App For iOS And Android Devices In The US
- Is Microsoft Blocking Google Search On New Lumia Phones?
- How Press Requests Can Be A Link Building Gold Mine
- Three SEO Personas – Are You One Of Them?
- Google Webmaster Tools Updates Robots.txt Testing Tool
- Link Building Study: SEOs Spending Less On Link Building?
- Google Finally Adds Bitcoin Conversion Search
- Right To Be Forgotten: Do Users Even Care?
- Bing Ads Puts Estimated Keyword Bid Suggestions In Columns, Adds Keyword Delivery Status Alerts
Online Marketing News From Around The Web:
Blogs & Blogging
- Content Topics and Ideas For Your Blog, www.blogherald.com
- PR Dos and Don’ts when Speaking to Bloggers, www.stateofdigital.com
- The Right Way To Tag Blog Posts, blog.raventools.com
Business Issues
- Adobe Partners With Google To Release Open-Source Font For Chinese, Japanese And Korean Languages, TechCrunch
- Apple, IBM Strike Deal to Go After Mobile Enterprise Market, adage.com
- Behind the scenes, tech firms tell US internet regulators: Make the internet a public utility, qz.com
- Facebook Hires Diageo Marketer For Agency Relations Role, adage.com
- Former Ford Motor Co. CEO joins Google board, USA Today
- Former Twitter Manager Suing For Age Discrimination, www.mediabistro.com
- LivingSocial Taps eBay’s Gautam Thakar to Right the Ship, www.adweek.com
- Samsung battles on two fronts as Apple readies iPhone 6, Reuters
- Two years on, Yahoo under Marissa Mayer still treading water, VentureBeat
Content Marketing
- Attack of the Trolls: How Can Publishers and Content Marketers Solve Their Commenting Problem?, contently.com
- Content Marketing in 2014: The State of the Enterprise, contentmarketinginstitute.com
- Content Marketing Objectives And KPIs, relevance.com
- Content Marketing: Selling To The Digital World, usabilitygeek.com
- Despite the Haters, Wendy’s and Boyz II Men’s #PretzelLoveSongs is a Content Marketing Hit, Contently
- Fictional Minerals Infographic for Buy Metal Online Takes Off, www.infographicpromotion.co.uk
Conversion Optimization
- 24 Split Testing Tools to Boost Conversions, Crazy Egg
- Landing Page Conversion Optimization for Confirmation Pages: Outsmart Your Competition, www.searchenginepeople.com
- The Secret to A/B Testing is Sharpening Your Ax, Not Chopping Down the Tree, Unbounce
Display & Contextual Advertising
- Is the Display Network’s Extended Keyword Match Draining Your Ad Spend?, www.roirevolution.com
- The Benefits of Display Advertising, www.koozai.com
Domaining
- End users flock to .co.uk domain names as second level .UK names launch, Domain Name Wire
- Latest .City domain name launches with 4,000+ registrations, domainnamewire.com
- New domain scam? ICANN issues vague warning, domainincite.com
- Pinterest Has Universal Rights On Word PIN? Files UDRP On PinSex.com and PinGay.com, www.thedomains.com
- Top 20 Most expensive .COM sale for 2014 till now, www.inforum.in
- Will new TLDs get a second wind?, domainnamewire.com
E-Commerce
- A new set of tools for matching Amazon and managing Google, Internet Retailer
- Manage your gift cards, request money and send money for free from your debit card with the Google Wallet app, googlecommerce.blogspot.com
- Non-store sales grow three times as fast as total retail sales in June, www.internetretailer.com
- Visa Launches Checkout, Another Play for Digital Payments, recode.net
Email Marketing
- 5 Subtle Writing Strategies That Drive Email Signups, www.copyblogger.com
- Health care marketers get the most love from e-mail subscribers, www.internetretailer.com
- Hello Inkbrush!, Movable Ink
- Outreach Emails: The Best of the Worst, www.digitalthirdcoast.net
- Why Your Email Marketing Fails to Convert — Featuring Hunter Boyle of AWeber, KISS Metrics
General Internet Marketing
- 5 Platforms That Connect Online Campaigns to Offline Results, Street Fight
- Data-Driven Marketing Starts With the Data Layer, SwellPath
Internet Marketing Industry
- New Sizmek Audience Suite delivers unified view of performance metrics with data from comScore or Nielsen, www.sizmek.com
- ReactX Platform Provides Advertisers Fraud-Free, 100 Percent Viewability for High Impact Custom Ad Units in RTB, PR Newswire
Mobile/Local Marketing
- Android Wear apps already outnumber Google Glass apps, www.techhive.com
- Calling All Developers: Yelp’s Revamped API Site Now Open For Business, officialblog.yelp.com
- Clear Channel Brings Outdoor Ads to Life On Smartphones, adage.com
- Mobile: Email and Direct Traffic Drive Most Sales, www.marketingprofs.com
- Nielsen’s Metrics Go Mobile (Officially), www.adexchanger.com
Reputation Management
- Identity and the Internet, www.conversationagent.com
Social Media
- #Hashtags: Why They’re More Useful to Marketers Than Ever, simplymeasured.com
- 5 Google+ Marketing Tips From the Pros, Social Media Examiner
- 5 Surprising Stats You Need To Know To Improve Your Twitter Strategy [INFOGRAPHIC], www.mediabistro.com
- 5 Things to Consider When Monitoring Your Brand on Twitter, socialmouths.com
- 9 Ecommerce Businesses Using Instagram for Sales, www.practicalecommerce.com
- Best Practices: How to Use Twitter Amplify, adage.com
- Do Your Ads Belong on LinkedIn?, www.searchinfluence.com
- Facebook To Provide Nielsen With Aggregated, Anonymized Data On TV Viewers, allfacebook.com
- How to Create a Social Media Marketing Plan From Scratch, blog.bufferapp.com
- Infographic: Is your Facebook contest legal?, www.insidefacebook.com
- Seven reasons why Facebook is more effective than LinkedIn for B2B marketing, econsultancy.com
- Top Twitter Amplify Campaigns, Ad Age
- Tweets From The Top: The Pros And Cons Of Having Your CEO On Twitter, www.socialbro.com
Video
- Luxury brands on YouTube: Does the content match their reputations?, econsultancy.com
- Sports Brands VS Sports Teams on Vine, blog.brandsonvine.com
- Video: YouTube Star Michelle Phan Tells Her Branding Secrets, blogs.wsj.com
- What Makes A Great Explainer Video?, blog.visual.ly
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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