Marketing Day: December 2, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Facebook Updates News Feed With Related Articles & Story Bumping Influenced By Comments
  Facebook has announced that it has made two key changes to how its News Feed displays news content. Now, clicking on an article may reveal up to three related articles. Also, new comments on a story you’ve previously seen may “bump” that story back up in your feed. Facebook also said it will try to […]
• Advertorial Native Ads To Receive Closer FTC Scrutiny
  At one time the mixing of editorial and advertising content was an unthinkable breach of journalistic ethics. Now it’s the hottest online advertising trend: Native Ads. Native Ads don’t automatically violate US Federal Trade Commission (FTC) rules against “deceptive advertising” provided they’re identified as sponsored content. However the question is whether publisher websites are sufficiently […]
• Enhance Your Internet Marketing Skills At An SMX West Workshop – Best Rates Available Now
  SMX West workshops deliver the insights and tactics you need to overcome challenges and make your marketing efforts shine. Attend one of six comprehensive workshops held on March 10, just before SMX West on March 11-13.     Workshops provide: – Comprehensive instruction on topics essential to internet marketing success – An intimate learning environment […]
• The Power Of Integration: Best Practices For Combining Customer Relations Data & Your Media Buy
  With the incredible amount of data available these days, plenty of brands have figured out how to gather, mine and utilize it to engage with consumers. According to a McKinsey report, 15 out of 17 industry sectors in the U.S. have more data stored, per company, than the U.S. Library of Congress. However, there are […]
• Amazon Drone Delivery Ready For Takeoff But Are We Ready?
  On the CBS news magazine 60 Minutes Amazon CEO Jeff Bezos revealed that the company had developed flying delivery drones. Called Amazon Prime Air, the technology has been tested and works today. The objective, according to Amazon, is “to get packages into customers’ hands in 30 minutes or less using unmanned aerial vehicles.” This certainly […]
• Google Now Adds Walking & Biking Miles Accrued Over The Month
  Google has quietly added a new feature to Google Now that tracks and reports on the miles you’ve walked and/or biked over the past month. Google Now users on Android have been noticing the new Google Now cards showing up at the beginning of this month, showing how far they’ve walked or biked in the […]
• Behavior Flow: Better Insights, Better Marketing
  While there are thousands of different pieces of data available in Google Analytics, unfortunately there aren’t thousands of hours in each month for us to slice and dice this data into something useful. Our time limits mean actionable data need to be right at our fingertips — not always easy with a program that grows […]
• Is An Instagram Messaging Service With @instagram Email On Horizon?
  Early last week rumors cropped up about a new private messaging feature that Instagram was working on. Heading into the weekend Techcrunch uncovered a list of instagram.com email addresses that were delivered to an unnamed ecommerce company that purchased an aggregated list. As you may remember, in 2010 when Facebook relaunched their message system, it […]
• Get To Know: AARP’s Vice President Of Social Strategy
  Tammy Gordon is the Vice President of Social Communications for AARP. Since formally launching the department in 2010, she has expanded the team to nine full-time strategists and trained hundreds of staff and volunteers across the country. During her time with AARP, Gordon has cultivated a social network audience that includes more than two million, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• French Court Orders Google, ISPs To Block Or Delist Video Sites
• Paid Search Spend Surges 27%, Mobile Grabs 40% Thanksgiving, Black Friday Spend
• Enhance Your Internet Marketing Skills At An SMX West Workshop – Best Rates Available Now
• Bing Posts Its Most Popular Searches For 2013, Naming Beyonce The Most Searched Person Of The Year
• Three Steps for Crushing Multi-Location Local Search
• Maria Callas Gets A Google Logo To Celebrate The Opera Singer’s 90th Birthday

Online Marketing News From Around The Web:

Affiliate Marketing

• Tools Every Affiliate Marketer Must Have for 2014, www.revenews.com

Analytics

• Treat Your Channels like a Soccer Team, moz.com

Blogs & Blogging

• 11 Ways I Diversified Traffic Sources for My Blogs to Become Less Reliant Upon Google [With a Surprising Twist], ProBlogger
• 4 Lessons I Learned From a 500,000 Pageview Blog Post, Luna Metrics

Business Issues

• Snapchat’s Evan Spiegel: Saying no to $3B, and feeling lucky, CNET News
• Google plans ‘floating retail store,’ builder says, San Francisco Chronicle

Content Marketing

• How Surveys Can Help You Create More Effective Content Marketing, Content Marketing Institute
• Why You Experiment with Google Media Tools for Content Marketing, Content Marketing Institute

Conversion Optimization

• How to Boost Conversion Over Christmas, performancein.com

Copywriting, Design & Usability

• DOA? Diagnosing the UX Flaws of Obamacare, uxmag.com

Display & Contextual Advertising

• Facebook Auto-Play Video Ads Will Work, And You Might Even Like Them, www.jonloomer.com

Domaining

• Parked domain monetization, jimjansen.blogspot.com
• 18 end user domain name sales, Domain Name Wire
• Amazon.com registers domain names for its delivery-by-drone Prime Air service, Domain Name Wire

Ecommerce

• Amazon Rejected by U.S. High Court on New York Sales Tax, Bloomberg
• Happy holidays, at least online, Internet Retailer
• The ‘When’ of Ecommerce Marketing, Practical Ecommerce
• Uncomfortable Questions About Those Amazon Death Drones, Ad Age

Email Marketing

• How you can boost your email re-activation campaign’s response rate, eConsultancy

General Internet Marketing

• 20 Marketing Insights That Inspired Us In 2013, unbounce.com
• How To Compete In A Competitive Online Sector, Koozai

Mobile/Local Marketing

• Conduit Frees App Creation from the Desktop, Moves it to Mobile, www.businesswire.com
• Mobile developer thinks Google Glass is the future, www.kitguru.net

Other Items

• What Piracy? Removing DRM Boosts Music Sales by 10 Percent, torrentfreak.com
• Give back with the first-ever donatable Hangout-a-thon on Google+, Official Google Blog

Reputation Management

• Small Business Saturday – Disallowed Review, www.sempdx.org
• How to conduct a Google reputation audit, www.trackur.com

Social Media

• 13 Ingredients in the Perfect Social Media Contest, www.convinceandconvert.com
• 20 mind-blowing social media statistics: three years later, eConsultancy
• 7 Powerful Facebook Statistics You Should Know About, www.fastcompany.com
• American Express turns social media posts into discounts, Internet Retailer
• Facebook Is Replacing Its “Hide All” Button With “Unfollow”, TechCrunch
• How Did Small Business Saturday Facebook Posts Fare On Small Business Saturday?, All Facebook
• How McDonald’s Created A Brand Identity Across Their Social Media Platforms, www.commpro.biz
• How to Get More Google+ Shares, Comments and +1s (and Some Freebies), www.blogtyrant.com
• Marketers Find Success on Social Through Customer Engagement, eMarketer
• Social Media: Six Ways to Evolve in 2014, Spin Sucks
• What Brands Rule Twitter? [INFOGRAPHIC], Media Bistro

Video

• Target spreads brand love through Vine, Official Twitter Blog