Marketing Day: December 14, 2011
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google’s Check-In Offers Now Live, At Least On Android Devices As expected, Google has officially launched a new “check-in offers” product that connects its Google+ social network with business listings in […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google’s Check-In Offers Now Live, At Least On Android Devices
As expected, Google has officially launched a new “check-in offers” product that connects its Google+ social network with business listings in Google Maps/Places. Mike Blumenthal first reported the check-in offers launch earlier today. A Google Places help page explains how the program connects Google Places with Google+: If your customers have to visit your locations […]
- Facebook Begins Testing Coupons In Ads & Page Posts
Another promising Facebook test has been uncovered, this time around the always hot-topic: coupons. While Facebook currently has check-in deals for local businesses, no functionality exists to offer discounts and savings to non-local users. Screen shots have surfaced showing how these coupons may integrate into the current Facebook environment: One of most interesting ele1ments to the new coupon […]
- Straightforward Metrics And Tactics To Boost Email Conversion Rates
An opt-in email list is precious commodity for marketers. By virtue of having explicitly opted in, recipients of a digitally-delivered newsletter are among the likeliest group to fulfill a goal on your website, and emails sent to subscribers typically result in a high number of conversions. Yet fewer companies than one would expect undertake efforts […]
- Square Passes One Million Active Merchants
Square, the mobile payment processing service founded by Twitter’s Jack Dorsey, has passed the one million merchant mark. Square launched in early 2010 and offers merchants free hardware that allows them to accept payments on iPhones, iPads and Android devices. Square currently charges merchants 2.75% per transaction. Dorsey announced the milestone Tuesday via his Twitter […]
- 52% Of Sharing Happens On Facebook; Google +1 Has Plateaued, AddThis Says
Fifty-two percent of all sharing online happens on Facebook, about four times more than Twitter’s 13.5 percent. And Google +1 sharing “has plateaued.” That’s according to sharing platform AddThis, which shared its 2011 Sharing Trends today. The numbers are interesting. Facebook, as you’d expect, owns the lion’s share of sharing with 52.1 percent. Twitter represents […]
- Google’s Eric Schmidt To Speak At CES, YouTube To Keynote
Having the top Microsoft executive keynote the Consumer Electronics Show in Las Vegas is an annual tradition. For Google, its top executives hardly seem to speak. That’s changing this year, as Google chairman Eric Schmidt will be appearing at CES, at least on a panel. Schmidt Talks Consumer Electronics We just got word from Google […]
- Report: Facebook Planning Push Into Mobile Ads
Facebook is planning to launch its first mobile advertising program within the next few months, according to a Bloomberg report today. Bloomberg cites two sources “with knowledge of the matter.” According to the report, Facebook’s initial mobile ad program will center on Sponsored Stories: An idea being considered is putting Facebook’s Sponsored Stories ads, which […]
- Study: Mobile Apps Can Help Build Your Brand
If you’ve been considering building a branded app as part of your mobile marketing strategy, a new study provides some ammunition in favor of the move. Researchers at Indiana University and Murdoch University in Australia found that mobile apps had a positive impact on brand favorability and purchase intent. Study participants were asked to rate […]
- Lengthy Official Google+ Survey Tests Users Knowledge On Features & Privacy
A “7-minute survey” released by Google polls users for their thoughts on the social network and asks some odd exam-like questions about the site’s funcationality. When running through the survey, it seemed that Google was quite concerned with two things: if users understood the privacy aspects of Google+, and if users understood how exactly Google+ […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- A Letter From Santa To The Search Community
- Should You Expect Sales-Ready-Leads From Search?
- Thanks for Taking Our Search Engine Land Survey; We Have a Winner!
- Blogs, Volcanoes, & Your Conversion Rate Calculation
- Search Retargeting: Delivering Bargains For Search Marketers In High CPC Verticals
- Search Trumps Social For Local Business Information
- Google Tests Its Hotel Finder As A New Comparison Ad Atop Search Results
- Facebook Ranked #3, Google #5 For Best Places To Work
Online Marketing News From Around The Web:
Affiliate Marketing
- Advertising in Print Publications to Recruit Affiliates, www.extramoneyanswer.com
Analytics
- Google Analytics Enhancements for Mobile Apps, Google Analytics Blog
- Search Marketers Demand Better Syndication Analytics, MediaPost
- Cross-Domain Tracking In Google Analytics, Social Media Today
- Return Of The EU Cookie Directive, www.davidnaylor.co.uk
Blogs & Blogging
- How To Write Optimized Blog Posts In Under 30 Minutes, www.business2community.com
Business Issues
- Investors Were Kicked Off The Twitter Board “For The Good Of The Company”, TechCrunch
- Facebook Named Best Tech Firm To Work For, www.allfacebook.com
Domaining
- Tebowing.com – Registered Less Than 60 Days Ago, Getting Millions of Visits, Now Worth Big Bucks?, www.dnjournal.com
General Internet Marketing
- Just Another Manic Monday: $1.1 Billion in Green Monday U.S. Online Spending Ranks Behind Two Preceding Mondays as 3rd Heaviest Day of the Holiday Season, www.comscore.com
- Marketing to On Demand Consumers, sem-group.net
- The Top 5 Challenges for Digital Brands in 2012, directmarketingobservations.com
Internet Marketing Industry
- ReadWriteWeb Acquired by SAY Media, www.readwriteweb.com
Local Marketing
- BIA/Kelsey Group ILM West Day Three LiveBlog, www.davidmihm.com
- BIA/Kelsey ILM West ’11: ‘The Data on Local Usage’, www.localsearchinsider.org
- BIA/Kelsey ILM West ’11: Facebook’s Matt Idema on Opportunities for Local Businesses, www.localsearchinsider.org
- Groupon Is Hitting the Wall: Does It Have A Future Beyond Daily Deals?, MediaPost
- PayPal poses new threat to Groupon, news.cnet.com
Mobile Marketing
- The Importance of Mobile Search in the Asian Market, www.clickz.asia
- 2012 Means More Mobile Marketing Money For Mobile Search, smallbiztechnology.com
- Google Wallet Leaves Sensitive Credit Card Data Open to Thieves, www.msnbc.msn.com
Other Items
- Tailor that Press Release Distribution, www.stateofsearch.com
Reputation Management
- Getting A Negative Review Removed From Google Places – Your Chances, www.solaswebdesign.net
Search Marketing
- 20 SEO Blogs to Watch in 2012, cyrusshepard.com
- Rich Snippets showing up everywhere, yoast.com
Social Media
- Enterprise Crowdsourcing blasts off as social media growth industry, www.businessesgrow.com
- Social Proof Makes You Do Crazy Things, slymarketing.com
- 7 Reasons to Include Social Seeding in your Marketing Strategy, www.searchenginejournal.com
- 7 Ways To Improve Results On Your Facebook Page, www.allfacebook.com
- Automating Twitter Content by Ralph Tegtmeier aka @fantomaster, www.stateofsearch.com
- Facebook Ticker Vanishes Due To Inactivity And Bugs, www.allfacebook.com
- Google+ Hangouts: going beyond the status update, Official Google Blog
- How to Get Your Messages Retweeted, sloanreview.mit.edu
- Last.fm’s Discover Site – Just the Tip of the Iceberg, thenextweb.com
- Let’s Fly: Mobile, Official Twitter Blog
- Should Local Small Business Give Social Media the Cold Shoulder?, www.webimax.com
- Should Twitter Really Be Broadcasting The Fact That Someone Is Blocking You?, www.mediabistro.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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