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Marketing Day: Chrome ad blocking, Google extends olive branch to publishers & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on October 4, 2017 at 4:00 pm | Reading time: 4 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

14 ways to get smarter with your content and SEO
Oct 4, 2017 by Jim Yu
Contributor Jim Yu uses the SMART framework to prescribe a formula for SEO and content marketing success.
Fraudsters don’t sleep, no matter who owns the tools to fight them
Oct 4, 2017 by Chuck Moran
Columnist Chuck Moran takes a look at the wave of consolidation in the ad verification space and discusses what it means for marketers in their search for transparency and solutions to fraud.
Google’s Sridhar Ramaswamy on Chrome ad blocking: ‘It’s the ultimate fallback option’
Oct 4, 2017 by Ginny Marvin
Google hopes its browser initiative will obviate consumer demand for mobile ad blockers.
Organizing your company to win in mobile
Oct 4, 2017 by Lou Orfanos
Despite mobile’s momentum, brands are still struggling to tackle it. Columnist Lou Orfanos discusses how you can structure your organization to increase confidence in your mobile strategy and drive mobile growth.
Google extends olive branch to publishers, lays out new focus on subscriptions
Oct 4, 2017 by Ginny Marvin
The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing.
Google test surfaces user data in DoubleClick for Publishers as part of new Insights Engine Project
Oct 3, 2017 by Ginny Marvin
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
Beat high-cost paid search clicks by sweating the details
Oct 3, 2017 by Pauline Jakober
Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics.