Marketing Day: Buffer Adds RSS Import, New Google Glass Travel Apps & More
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: New AdSense “Magazine” Ads Render Text Ads In Display Formats Google has launched a new AdSense ad format in which text ads are rendered in display formats called magazine ads. Publishers […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- New AdSense “Magazine” Ads Render Text Ads In Display Formats
Google has launched a new AdSense ad format in which text ads are rendered in display formats called magazine ads. Publishers that opt to only show display ads on their sites may now have text ad advertisers entering auctions for those ads. When a text advertiser wins an auction, the ad will appear in the […]
- Monocle-Wearing Hipsters, Glassholes & Vine Lead To The ‘Stupidification Of Society’
Toronto-based Capital C is out with a couple of videos that were created for TEDxColumbiaSIPA, which took place last week . Each video takes a look at the “stupidification of society” brought about by social media’s penchant for encouraging ever shorter, less informative and downright stupid content as opposed to more thoughtful content. The first […]
- Tweet And Repeat: The Power Of Sharing And Sharing Again
Rinse and repeat. Those words have become a meme in American culture. Where did they come from. I’m betting you know! That’s right. “Rinse and repeat,” the familiar instructions on almost every bottle of shampoo sold in the U.S. since… well, probably since shampoo has been sold. Even though we suspect that instruction might be […]
- Last-Mile Local Marketing With Mobile: An #LSA14 Retrospective
Mobile devices are our own personal Sherpas — or, as Woz said in his popular keynote, “your most trusted advisor in the world.” Marketers are soaking up real-time info based on our location-based needs so they can reach relevant consumers’ hands whenever and wherever — ideally in the Last Mile of the purchase cycle. This […]
- Now You Can Pull RSS Feeds Into Buffer’s Social Media Management Tool
Buffer, the social media scheduling and analytics tool, is introducing a useful new feature today — the ability to pull RSS feeds into its dashboard. It will allow users of Buffer’s paid product to have an automatically populated queue of content to share on their connected social media accounts. It other words, it could be […]
- Three Well-Known Travel Apps Launch On Google Glass
If Google Glass is going to gain widespread consumer acceptance, it’s going to happen on the strength of the apps that are available for it. So with Google re-opening Glass sales earlier this week, it’s surely not a coincidence that the company just announced that three well known companies in the travel and hospitality space […]
- Star This Study: Data Uncovers The Rationale Behind Tweet Favoriting
A study from Advancement of Artificial Intelligence this year took on the task of figuring out how and why Twitter users interact with the favorite function. It turns out that there are more uses than you may think. There were 10 main types of favoriting actions that were identified — showing that the little star […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- With New GDN Ad Format, Text Ads Will Compete In Display Auctions
- MarTech: The Marketing Tech Conference – Agenda & Speaker Roster Now Live!
- India Opens Second Google Antitrust Investigation Over AdWords
- Google Readies For Flood Of Removal Requests After EU “Right To Be Forgotten” Ruling
- Were You Really Hit By A Search Engine Penalty, Or Is It Something Else?
- 7 Conversion Rate Truths That Will Change Your Landing Page Strategy
- Bing: Adding Markup & Schema Is “Worth” It For Search Engines
Online Marketing News From Around The Web:
Affiliate Marketing
- We Love Affiliates – You Should Too, www.internetmarketinggorilla.com
- Affiliate Window launches first ‘second screen campaign’ with NOW TV, blog.affiliatewindow.com
Analytics
- New Google Analytics for Government Training Manual, www.digitalgov.gov
- 6 Google Analytics Tips for Business Insight Beyond Traffic, www.wordstream.com
- Long Page URLs in Internet Explorer Cause Missing Pageviews, Transactions in Google Analytics, Luna Metrics
Blogs & Blogging
- How to Maximize the Reach of Your Next Blog Post, blog.klout.com
- How to Determine When it’s Time to Use a CDN for your WordPress Blog, www.blogherald.com
- Tips To Optimizing Blog Post Templates For SEO, www.internetmarketingninjas.com
Business Issues
- Google is already working on the new Google Glass 2, www.amongtech.com
- Yahoo to YouTube Ad Flaws Seen Showing Regulation Need, Bloomberg
- Google promises to release minority hiring figures, as activists protest outside shareholder meeting, Mercury News
- Google hit with new anticompetition complaint in EU, PC World
- McCain Attacks Google, Yahoo in Malicious Online Ad Hearing, Ad Age
- Premiering Yahoo Movies, Official Yahoo Blog
- Statement on FCC’s Net Neutrality Proposal and Request for Comments, internetassociation.tumblr.com
Content Marketing
- An Eight-Step Process for Creating Front-Page B2B Industry News, www.komarketingassociates.com
- Are Native Ads Different From In-Feed Ads?, Ad Exchanger
- The Charlotte Observer Takes Native Advertising Local, Contently
Copywriting, Design & Usability
- Implementing mobile site annotations, www.branded3.com
- 6 Nonverbal Hacks for Your Website So it Captures Attention and Converts, Copyblogger
- Creating a Customer Ecosystem Using Brand Experience Metaphors, uxmag.com
Display & Contextual Advertising
- Programmatic: Not ‘When’ But ‘What Next?’, Ad Exchanger
Domaining
- Who is Responsible for New gTLD Marketing?, DomainInvesting.com
- .club misses first target but hopes to be #1 new gTLD “within days”, DomainIncite
- Chicago Cubs among those buying domain names last week, Domain Name Wire
- Exploring New gTLDs with SEO, blog.intrapromote.com
E-Commerce
- Wal-Mart’s global web sales rise 27% in Q1, Internet Retailer
Email Marketing
- 6 Tips for Creating a Best Customer Email Program, Silverpop
- Are Email Opens on Smartphones Smart for Business?, Movable Ink
- The Truth About Email, Movable Ink
General Internet Marketing
Internet Marketing Industry
- AppsBuilder releases free BounceBlock software to help companies retain website visitors and increase sales, www.sourcewire.com
- Komli Media launches integrated Mobile Remarketing platform, www.komli.com
- Vindico Announces Adtricity™ for Publishers to Help Fight Fraud, PR Newswire
- 6 Things I Wish Someone Had Told Me Before I Built A Marketing Department, KISS Metrics
- Adobe Creative Cloud Has Been Down for Almost 24 Hours, Mashable
Mobile/Local Marketing
- Helping You Go Global with More Seamless Google Play Payments, android-developers.blogspot.ca
- One-third of mobile campaigns leverage location for in-depth user understanding: report, Mobile Commerce Daily
Reputation Management
- What Makes The Perfect Social Image: An Interview With Our Design Team, simplymeasured.com
Social Media
- The Importance Of Keeping Your Social Media Profiles Active, www.koozai.com
- With on-air and backstage integrations, “The Voice” sets Twitter records, Official Twitter Blog
- 10 Reasons Businesses Will Start Using Google+ Communities in 2014, Convince and Convert
- 6 Steps to Build a Social Listening Dashboard, Social Media Examiner
- 7 takeaways after f8 if you market on Facebook, Inside Facebook
- Here’s What Makes A Valid Instagram Ad, By Instagram’s Standards, nitrogr.am
- Understanding usage patterns with data, engineering.pinterest.com
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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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