Marketing Day: August 7, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Instagram 4.1 Allows Video Uploads From Library

  Instagram 4.1 is now available with a couple new features — one of which should be very welcome for brands and marketers. The new app allows users to upload pre-made videos from your mobile device’s video library and share them on Instagram no matter how or when they were made. One immediate thought comes to […]

• Tumblr Partners With Simply Measured To Give Brands Enterprise-Level Analytics

  In an effort to lure more brands, Yahoo-owned Tumblr has partnered with social analytics provider Simply Measured to bring enterprise-level analytics to the social blogging platform. The partnership gives marketers data “to analyze engagement, benchmark against competitors, and measure performance in-context with other social networks”. Marketers haven’t been without analytics for Tumblr: the platform itself […]
• Facebook Tests Trending Topics On Mobile Site

  Facebook has started a very limited test that shows trending topics to select U.S. users of its mobile website. The test, first reported by AllThingsD, inserts a News Feed banner/widget listing popular topics that are being discussed across Facebook. Clicking the widget then shows the user what his/her friends are saying about the topic, followed […]

• Apple + Android Combine For 92 Percent Of Smartphone Market

  Today, comScore issued its latest smartphone market share report. As has been true for the past several months, not much has changed. Apple remained the top smartphone maker, though Samsung gained two points. All the other major manufacturers lost share. Android remained the top mobile operating system, with 52 percent of the US smartphone market […]

• AOL To Buy Programmatic Video Ad Platform Adap.tv, Expanding Efforts To Change Video & TV Ad Buying Process

  AOL Inc. is boosting its stake in the online video advertising space by purchasing Adap.tv, a leader in video advertising technology, for $405 million in cash and stock. The deal is expected to close in September. Adap.tv’s programmatic ad platform facilitates real-time bidding as well as premium upfront and spot buys. The platform also works […]

• What The New Gmail Inbox Means For Your Email Campaign

  Like many other well-intentioned Google updates before it, the new Gmail inbox has set off a bout of angry and confused complaints from users. Also like many other updates, this one has sparked criticism from marketers who are certain the email-sky is falling. But keep the faith, Marketing Chicken Little — there just may be […]

• Yahoo Updating Their Logo To Reflect The New “Spirit Of Innovation” At The Company

  Yahoo announced they are updating their logo on September 4th at 9pm PST, and over the next thirty-days, they will be showcasing a variation a day of the logo on their home page. The day one logo is shown here, and each day, Yahoo will change the logo in an effort to have “some fun […]

• How To Use Visitor Engagement Insights To Improve Conversions

  One of my favorite tragic characters is Wile E. Coyote. How can someone be so brilliant yet fail to capture the roadrunner? We see him regularly creating some very elaborate, physics-defying devices and traps, yet he is still unable to catch the bird. I think if he had ever paused for a moment and thought […]

• Yahoo Names Bernardo Hernández To Lead Flickr

  Marissa Mayer has chosen former Googler and Spanish entrepreneur Bernardo Hernández to lead Yahoo’s photo-sharing unit Flickr. Before coming to Yahoo, Hernández managed Google’s Zagat property. AllThingsD.com reports that Hernández has actually been at Yahoo for a number of weeks, “…but did not have a specific role until now.” Hernández’s first Internet venture idealista.com, has […]

• Study: The Top 100 Global Brands Winning On YouTube Publish 78 To 500 Videos a Month

  Video marketing company Pixability’s newly released study measuring YouTube activity for the Top 100 Global Brands reveals that the top performers are publishing approximately 78 videos per month, with media companies like MTV, Thomson Reuters and Disney posting upwards of 500 videos per month. According to the study, YouTube video publishing rates for the Top […]

• Twitter Releases New Login Verification, Photo Gallery & More For iOS & Android Apps

  Twitter announced today a number of updates for their iOS and Android apps, including a new login verification, search suggestions with a social context, and an updated photo gallery in search. The new login verification enrollment lets users approve login requests directly from their iOS or Android app. It is in addition to the SMS-based […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• New Research Says Search Engines Have Little To Do With Promoting Pirated Content
• Local Search Marketers Guesstimate 2013 Google Ranking Factors
• The Great Fade Out? How The Search Engines Stack Up On Ad Backgrounds In SERPs
• 4 New Reports To Optimize AdWords For Better Results
• Facebook Graph Search Fully Rolled Out To All US English Users

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate-Driven Mobile Traffic Yields 400,000 Sales in One Month, Affiliate Marketing Blog

Blogs & Blogging

• 28 Time Saving Hacks for WordPress Users (From the Experts), managewp.com
• 9 Lessons Learned from Back to Back 15,000+ Visit Blog Posts, www.jeffalytics.com
• Feed Your Blog With Shares and the Right Tools, FeedBlitz
• Should brands pay for blog mentions?, PR Daily

Business Issues

• Google Glass production could shift to Motorola, androidcommunity.com
• AOL Reports Revenue and Profit Growth in Q2, www.businesswire.com
• Foursquare 2013 Revenue: $15-20 million, Business Insider
• Google Glass to see fill of policy questions, www.politico.com
• Microsoft starts opening Windows Stores in Best Buys and Future Shops across the US and Canada, The Next Web
• Feedly raises $500,000 in 8 hours selling RSS reader subscriptions, PC World
• Groupon names Eric Lefkofsky permanent CEO, All Things D

Content Marketing

• How to Scale Content Marketing, kaiserthesage.com
• Stop Writing Blog Posts: Ideas for Interactive Content, Portent
• The 4 Steps To Develop A Content Strategy For Your Website, www.searchenginepeople.com

Conversion Optimization

• 14 brands that increased conversion rates via responsive design, eConsultancy

Copywriting, Design & Usability

• Is Your Web Site Speed Dating Your Visitors?, www.internetmarketingninjas.com
• How Deceptive Is Your Persuasive Design?, uxmag.com
• Start Thinking of Your Website Like a Search Engine, CopyPress
• The Apple Standard: 6 Guiding Principles for a Better Web Experience, Crazy Egg
• User Experience Is More Than Design—It’s Strategy, www.uxmatters.com

Display & Contextual Advertising

• Multi-Touch Attribution for Facebook Ads, fbppc.com
• LinkedIn Sponsored Feed Updates Finally! Look Organic, Actually Paid, aimClear

Domaining

• Marchex Details Spin Off Archeo Business: Buying & Selling & Developing Domains; 200,000 Of Them, The Domains

Email Marketing

• Mobile and Targeting Drive Up Email Opens, eMarketer
• Three Overlooked Email Marketing Truths, www.dmnews.com
• Unsubscribing from email: how top fashion retailers try to persuade you to stay, econsultancy.com
• Why Email Marketing is Still Effective for Retailers, blog.compete.com
• 9 fundamentals of a successful email marketing campaign, www.healthcarecommunication.com
• Gmail Tabs Analysis: Don’t Panic Just Yet, blog.returnpath.com

General Internet Marketing

• Giving a Voice to Your Brand, moz.com

Mobile/Local Marketing

• Amazon Appstore Now Open To Web Apps, With One-Click In-App Purchases In Tow, TechCrunch
• Want to Make Mobile Advertising Work For You? Get Off the Cookie Diet, www.adexchanger.com
• More than half of online shoppers in North America will have tablets by 2017, Internet Retailer

Other Items

• Thoughts on Twitter’s new Two-Factor Authentication., blog.authy.com

Social Media

• Facebook Takes on Twitter with Celebrities, New Products, AllThingsD
• Four Reasons Marketers Need to Embrace Google+, MarketingProfs
• Updated News Feed – Why it matters for advertisers, fbppc.com
• Getting Up Close and Personal Online Is Bad for Business, Search Engine Journal
• How to Decide if Your Business Should Invest in Using Social Media, Mack Collier
• My Klout Score: It Loves Me, It Loves Me Not, Spin Sucks
• 5 Examples of Brands that Exceed Social Media Expectations, Social Fresh
• 6 Types of Facebook Posts That’ll Help You Generate Leads, HubSpot