Martech: Martech is Marketing Logo
  • Topics
    • Customer & Digital Experience
    • Digital Transformation
    • Data
    • Marketing Management
    • Marketing Operations
    • Performance Marketing
    • Special Reports
    • All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Customer & Digital Experience » Study: The Top 100 Global Brands Winning On YouTube Publish 78 To 500 Videos A Month

Study: The Top 100 Global Brands Winning On YouTube Publish 78 To 500 Videos A Month

Video marketing company Pixability’s newly released study measuring YouTube activity for the Top 100 Global Brands reveals that the top performers are publishing approximately 78 videos per month, with media companies like MTV, Thomson Reuters and Disney posting upwards of 500 videos per month. According to the study, YouTube video publishing rates for the Top […]

Amy Gesenhues on August 7, 2013 at 8:01 am | Reading time: 3 minutes

youtube-logo-200Video marketing company Pixability’s newly released study measuring YouTube activity for the Top 100 Global Brands reveals that the top performers are publishing approximately 78 videos per month, with media companies like MTV, Thomson Reuters and Disney posting upwards of 500 videos per month.

According to the study, YouTube video publishing rates for the Top 100 Global brands have increased an average of 73 percent annually since 2009. The total number of uploads for the same group of companies has grown from a few dozen published in 2005 to more than 10,000 cumulative videos published in a single month last year.

Currently, the Top 100 Brands have generated 9.5 billion collective video views and over 258,00 video uploads. As the upward trends for YouTube videos continue to grow, projections show that the top brands will likely invest in more than one million new YouTube videos by 2015.

Monthly videos published on YouTube Top 100 brands

The research showed that adding new video content is more beneficial than creating additional YouTube channels. With 50 percent more videos, the top performing brands proved there was a definitive correlation between the number of videos produced and the total amount of views the videos received.

More videos equal bigger audience

Along with publishing more videos, the top performing 25 percent of the 100 Global Brands achieved 330 times greater video sharing on Facebook and 89 times more video sharing on Twitter than the bottom 25 percentile. They also maintained twice the number of playlists and video tags for optimal SEO optimization on YouTube. Of the leading performers, Disney earned over 1.8 billion collective video views with more than 15,000 video assets across its 41 YouTube channels.

The study found that 56 of the Top 100 global Brands have 10 or more YouTube channels. Seventeen of the 100 brands use less than 50 percent of their channels; and, 37 percent of the channels have not been updated with fresh content in more than 120 days.

Over 50 percent of the videos produced by the Top 100 Brands have less than 1,000 views.

As the following list shows, “When you examine the list of the Top 100 Global Brands with the highest amount of channels, they aren’t necessarily those with the highest view rank.”

Brand channels view rank

The study findings also showed that YouTube videos have a much longer shelf life when compared to other social media posts, with the average video receiving 40 percent of total views during the first three weeks, and 30 percent of total views happening between four and twelve weeks after the original publishing date. After twelve weeks and up to a year, a YouTube video will accumulate another third of its views.

Percentage of total video views over an year

Other key findings revealed that of the more than a quarter million videos published by the Top 100 Global Brands, only 1,300 of the videos earned more than one million views.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Google favors helpful content over search engine-first in new update
    PGA TOUR transforms fan experience, analytics and customer feedback
    Work in Progress Limits: Getting started with the Agile Marketing Navigator
    Amazon decision to use Nielsen is big boost for beleaguered rating service
    TransUnion partners with Canvas Worldwide to boost omnichannel CX

About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Customer & Digital ExperiencePerformance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Tracking Growth From Organic Search

Beyond the Buzzword: Transform Digitally to Drive Organic & SEO Growth

Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

The CMO’s Formula To 3x Your Digital Marketing Campaign Results

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.