Marketing Day: August 7, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Wither Google TV: Nearly Two Years Later, It Still Awaits Hulu Plus

  Did you hear the news? Hulu Plus made it to Apple TV last week. Did Hell freeze over? No. The freezing over of Hell still awaits the arrival of Hulu Plus on Google TV. The Promise I feel like I’m the last person in the world who still cares about Hulu Plus ever being offered […]

• The Content/Advertising Intersection

  Content and advertising have always been either/or propositions in the context of traditional print and broadcast media. Advertising (paid media) exists in a clearly circumscribed periphery outside, or adjacent to, the main content (owned media), which is created by a publisher or broadcaster. Advertising is interruptive. It’s the price readers or viewers pay to get […]
• Study Shows Price The Top Consideration For Kindle Fire, Android Tablet Owners

  Measurement firm comScore is launching a new tracking and metrics program for tablets. To publicize the new service comScore released some initial data, “based on a 3-month rolling sample of 6,000 US tablet owners.” Treating Kindle Fire as a distinct category, comScore created demographic profiles of each segment of tablet owners. While iPad ownership skews […]

• The Price Of Perfection

  A few years back, I wrote a column about a common worry people express when they use analytics to inform their optimization testing plans. Somehow they figure that the simpler tools on the market (such as Google’s free Content Experiments tool) won’t be able to handle their site. A more expensive tool, mistakenly, is assumed […]

• Despite The Social Media Outrage, The Majority Of Americans Think The Olympic Coverage Has Been ‘Good’ to ‘Excellent’

  It seems like the underlying social media chatter of the 2012 Olympics has revolved around NBC’s tape-delayed coverage. With the broadcasting giant saving the highest rated programming for primetime, many folks are downright outraged that they can’t watch live on their televisions. So just what effect has this had on the ratings and sentiment around the […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Gets Interactive With Olympics Logos
• Global CMOs: Here Are 6 Reasons Why You Cannot Manage Search Through Translation
• Why SMX East Is A Can’t-Miss Event

Online Marketing News From Around The Web:

Analytics

• Marketers Find Less than Half of Analytics Useful for Decision-Making, eMarketer

Business Issues

• Please turn on two-factor authentication, mattcutts.com
• Post-Google Deal, Wildfire Hints at Importance of Influencers, PandoDaily
• Twitter refuses to disclose who is posting terrorist threats against New York theater showing Mike Tyson play, NYPOST.com

Content Marketing

• 10 Drop-Dead Easy Ways You Can Use Storify to Create Compelling Content, Search Engine Journal
• A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity, contentmarketinginstitute.com

Local Marketing

• Why Buy a Tablet? Selection of Apps, Price and Device Brand Most Important Factors in Purchase Decision, comScore

Mobile Marketing

• Microsoft’s New Windows Phone Dev Center: Cleaner, PayPal Support and more, thenextweb.com
• Upcoming iOS 6 is scalable to taller, 640 x 1136 iPhone display, shows possible next-generation device user-interface, 9to5Mac

Other Items

• The self-driving car logs more miles on new wheels, Official Google Blog

Search Marketing

• Facebook Ads Bot Traffic? Get The Real Story, AIM Clear Blog
• Improving Link Building Response Rates With Persuasive Psychology | Software for SEO link building, social media marketing and public relations, BuzzStream
• Maximize Efficiency with Dayparting in Small Accounts, PPC Hero
• When a Search Click Isn’t a Search Click, Certified Knowledge
• Winning the Video Thumbnail in Google Universal Search, SEOmoz

Social Media

• The Twitter Underground Economy: A Blooming Business, The Barracuda Labs
• 5 Mistakes You’re Probably Making When Interpreting Facebook Ad Data, Facebook advertising blog
• Facebook prompts users to Like pages they check into; could it foreshadow a new location-based ad type?, insidefacebook.com
• The Social Side of Brand Management, Techipedia