Marketing Day: August 20, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Facebook Ad Clicks Rose 16.4 Percent, Conversions Up 56.9 Percent In Q2 [Study]
  Facebook advertising is continuing to show strong results for advertisers. That’s according to Kenshoo Social which released its Q2 review of Facebook advertising this week. The stats show substantial performance increases across all key metrics. Analyzing more than 75 billion Facebook ad impressions from advertisers using the Kenshoo Social platform, the company saw click through […]
• Samsung Taking Share From Other Android OEMs, Not iPhone
  A “meta-analysis” of smartphone owner surveys, conducted between July 2012 and July of this year by research firm CIRP, produced some interesting findings about who buys Samsung (Android) smartphones and who buys the iPhone. There were a number of generalizations that emerged from the analysis: Samsung buyers are mostly prior Android and feature phone owners […]
• 10 Years Later, Do We Need SEMPO?
  10 years ago, the Search Engine Marketing Professional Organization — SEMPO — was formed. It grew out of a desire by search marketers who wanted to gain greater recognition and support for their nascent industry. A decade later, I’m not sure whether the group is necessary any longer. SEMPO started with the best of intentions. […]
• Instagram Deterring App Developers From Using “Insta” Or “Gram” In Brand Names
  If you are an Instagram app or product developer we sincerely hope your brand name doesn’t closely mimic the Instagram name. According to Techcrunch, Instagram has begun sending emails that request developers change their names “within a reasonable period.” Recent updates to the Instagram Brand Guidelines include: Use “Instagram,” “IG”, “Insta” or “Gram” in your […]
• Google’s New YouTube App For Android Makes It Possible To Watch Videos Back-To-Back
  Google is rolling out a new version of the YouTube App for Android today that includes a number of updated features. According to AndroidPolice.com, it is, “The biggest redesign the app has seen yet.” TechCrunch reports that the “highlight” of the new version is the ability to minimize the screen for a “picture-in-picture” effect. The app […]
• Google Launches Data-Driven Attribution For Google Analytics Premium
  Today, Google announced it is expanding the attribution modeling capabilities offered in Google Analytics Premium, the paid, enterprise-level version of the ubiquitous web analytics platform. The new feature, named Data-Driven Attribution, is designed to help marketers move beyond last click attribution to better account for and optimize their media spend across all channels. Unlike the current […]
• The Audience is the Article: A Changing Balance of Power in Publishing
  Marketers are now in the business of making media. By definition, they create a media product and publish or broadcast it out to attract and engage an audience. The medium they choose to publish in defines their message. But, there’s a shift of power happening with that one-to-many broadcast model — one in which the […]
• The Essential Three-Pronged Approach To Content Promotion
  When it comes to social media, any promotion of your content can be good. One of the basic concepts of classic advertising is that brand awareness (e.g., hearing a brand’s name over and over) can help customers keep you top of mind the next time they need a specific product or service that you offer. […]
• Translate+: Posts And Comments Can Now Be Translated Within Google+
  A nifty new feature has been released today for Google+, the integration of Google Translate onto Google+ posts and comments. This new feature will allow users who are viewing content different from their language preferences to translate the content. Google+ users will view a “translate” button underneath content that has been posted in a foreign […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Without Fanfare, SEMPO Turns 10
• Google’s Matt Cutts: Once Again, +1s Have No Direct Impact On Rankings
• Google Adds Waze Traffic To Maps App, Search To Waze
• 50+ More Things Every Link Builder Should Know
• New: View AdWords Data Trends By Time Period In The Graph View
• What’s In Your SEM Toolbox? I’ll Show You Mine…
• Best & Worst Ways To Influence Local SEO Rankings

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate Window Launches MyAW, blog.affiliatewindow.com

Analytics

• How to calculate the conversion for a non ecommerce website?, Web Analytics World
• How to cure your analytics paralysis, www.imediaconnection.com
• Think Big Data Is All Hype? You’re Not Alone., All Things D

Blogs & Blogging

• 8 Tips to Tailor Your Blog Content for Local Search, Content Marketing Institute
• How Social Media Can Help Create Your Next Blog Post, www.blogherald.com

Business Issues

• comScore Releases July 2013 U.S. Online Video Rankings, comScore
• Google pushes Glass release date back to 2014, www.computerworld.com
• Twitter: No Accounts Compromised in Major Leak, Mashable
• Yahoo! Appoints Television Veteran Dawn Airey as SVP of EMEA Business, pressroom.yahoo.co.uk

Content Marketing

• 5 Content Marketing Tools for Better Planning, Management and Tracking, Online Marketing Blog
• Infographic: Content Marketing Keeps Expanding Across the Web in 2013, Yahoo Advertising Blog
• What Google’s ‘In-Depth Articles’ Algorithm Update Means For Your Content Strategy, HubSpot

Conversion Optimization

• Getting to grips with Conversion Rate Optimisation (using cinemagraphs), www.tone.co.uk

Copywriting, Design & Usability

• Information Architecture and the Temple of Doom, www.internetmarketingninjas.com
• Is WordPress Easy To Work With? Depends on Your Web Developer, Small Business Trends
• The Art of Balancing User Experience and Security, usabilitygeek.com

Display & Contextual Advertising

• Achievement Unlocked: monetizing online games with TrueView and AdSense, Inside AdSense
• Digital Video Takes TV Dollars, eMarketer
• Google Dynamic Remarketing in 8 Steps, Practical Ecommerce

Domaining

• Sedo Transactions Total $1 Million Led By Mkt.com For $35,000, The Domains

Ecommerce

• Internet Impacts Roughly $1.83 Trillion in Offline Buying, Screenwerk

General Internet Marketing

• Is Smart Marketing An Oxymoron?, www.twistimage.com

Internet Marketing Industry

• 10 Must-Read Online Marketing Blogs to Add to Your Reading List, www.ezanga.com
• Facebook, Twitter and YouTube should work together to restore confidence among advertisers, ISBA suggests, www.thedrum.com

Mobile/Local Marketing

• Facebook Updates Its Android SDK, Bringing It In Line With iOS SDK, To Herd More Android Devs Into Its Mobile Fold, TechCrunch
• Google Glass opens new doors for mobile payments, www.montgomeryadvertiser.com
• Salesforce and Google Glass Integration Using the Mirror API, blogs.developerforce.com

Reputation Management

• How to Respond to Positive Comments on the Web, Jeff Korhan

Social Media

• 18 Useful Social Media Tricks To Boost Your SEO Potential, Koozai
• 5 Ways to Optimize your Google Plus Page, www.searchenginepeople.com
• Children to have Linkedin profiles, BBC
• Google+ Online Support Discussions To Move To Google+, Search Engine Roundtable
• The Vine Accounts You Really Need to Follow, Ad Age
• Twitter OAuth: Everything You Need to Know, Mashable