Facebook Ad Clicks Rose 16.4 Percent, Conversions Up 56.9 Percent In Q2 [Study]

Facebook advertising is continuing to show strong results for advertisers. That’s according to Kenshoo Social which released its Q2 review of Facebook advertising this week. The stats  show substantial performance increases across all key metrics. Analyzing more than 75 billion Facebook ad impressions from advertisers using the Kenshoo Social platform, the company saw click through […]

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Facebook advertising is continuing to show strong results for advertisers. That’s according to facebook-logoKenshoo Social which released its Q2 review of Facebook advertising this week. The stats  show substantial performance increases across all key metrics.

Analyzing more than 75 billion Facebook ad impressions from advertisers using the Kenshoo Social platform, the company saw click through rates rise 18.5 percent with total clicks increasing by 16.5 percent in Q2 compared to Q1 this year.

Engagement rates beyond the click shot up as well. Conversions rise 56.9 percent and revenue increased by 28.3 percent in Q2 compared to Q1.

Todd Herrold, senior director, product marketing for Kenshoo Social says the gains are due in part to advertisers becoming savvier about Facebook as well as improvements made by Facebook itself.

“Facebook has been steadily optimizing its ad units and launching new ad targeting products designed specifically for direct response, including Custom and Lookalike Audiences, Partner Categories and the Facebook Exchange (FBX).”

The results included both ads served through Facebook’s retargeting platform, FBX, as well as traditional Facebook campaigns.


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About the author

Ginny Marvin
Contributor
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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