Marketing Day: August 16, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Enhanced User Profiles & Photo Maps Highlight New Instagram 3.0 Release The ever growing social photo app Instagram announced a shiny new version 3.0 today. The key additions include upgraded user […]

on August 16, 2012 at 5:02 pm | Reading time: 6 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Enhanced User Profiles & Photo Maps Highlight New Instagram 3.0 Release

    The ever growing social photo app Instagram announced a shiny new version 3.0 today. The key additions include upgraded user profiles, photo maps, infinite scrolling and smarter sharing. The new app is officially available today for both iOS and Android. User Photo Maps The most drastic change in the new version is the addition of visually appealing photo maps. […]

  • Square’s Game-Changer: Mobile Credit Card Processing With One Monthly Fee

    There’s an interesting race happening right now in the mobile payments space — it seems like every week brings news of another company or collection of companies trying to squeeze in on the space. Much of the focus, though, is on the consumer side. Meanwhile, over on the merchant side of things, Square changed the […]

  • Mobile Users: Consumers Are Buying, But Behavior Varies By Vertical

    Mobile is hot and shows no sign of moving off marketers’ priority list. Not only is there an enormous, diverse mobile audience that includes tweens to great grandmas, but advertisers of all sizes are growing comfortable with mobile — because they are always on their own smartphones or tablets, as well. New research further validates […]

  • Writing Effective Facebook Copy

    It’s easy to dismiss creative as a lesser element of Facebook advertising. But it really does matter! In the many campaigns SocialCode has run, we’ve seen massive variance in performance across different text elements. Here is an opportunity to showcase what your brand or product is about, to distinguish yourselves from other ads or potential competitors, and […]

  • “Explicitly Shared” Facebook Actions Aim To Drive Visibility To Prominent Sharing

    So far the Open Graph has been a boon for apps as users can auto-post and share without a second thought given. Well this week Facebook announced a new shared parameter that will help users cut through the inevitable noise that the Open Graph (and auto-posting) causes. Instead of having an action within an app fall into […]

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Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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