Marketing Day: April Fools Day “Google Maps: Pokemon Challenge” Video Goes Viral
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: April Fools Day “Google Maps: Pokemon Challenge” Video Goes Viral A video that started out as one of Google’s many April Fools Day pranks last week has gone viral. The “Google […]
Matt McGee on April 8, 2014 at 5:02 pm | Reading time: 8 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- April Fools Day “Google Maps: Pokemon Challenge” Video Goes Viral
A video that started out as one of Google’s many April Fools Day pranks last week has gone viral. The “Google Maps: Pokémon Challenge” video currently ranks No. 2 on Unruly’s top 20 chart of most shared videos, with more than 480,000 shares since its March 31 release and over 13.5 million views. The video […] - YouTube Gives Your Video Descriptions More Display Space
YouTube has made a subtle but welcome change to its video pages, expanding the default display of the description to five lines from two. Here’s how that looks: Previously, savvy YouTube producers jammed as much information as possible into the first two lines of description to ensure viewers could see all the important bits without […] - Thai Life Insurance Ad Celebrates Beauty of Life
It doesn’t happen very often but sometimes — every once in a while — advertising is awesome. Awesome in ways that make you jump for joy. Awesome in ways that make you angry. Awesome in ways that make you cry. But most of all, awesome in ways that give you hope there is, well, hope […] - Email Senders Stymied By Yahoo’s Adoption Of Anti-Spoofing Measure
Small businesses using Yahoo.com email addresses to send to their customers or prospects have run into significant trouble getting messages delivered this week, since Yahoo Mail instituted a security change that’s resulted in an untold number of bounces. And the problem isn’t likely to be short-lived, as these bounces may result in recipients being removed […] - With Cover Buy Twitter Joins Battle Of Android Homescreens
First there was Facebook Home, then Yahoo with Aviate and now Twitter with Cover. Cover is another Android launcher or intelligent homescreen. Yesterday Cover announced it was being acquired by Twitter. Terms weren’t disclosed. Cover says it will be business as usual, at least for the time being. Like Aviate, Cover will show different apps […] - Invest in You: Attend a Workshop at SMX Advanced
Successful marketers invest time learning new skills and perspective-changing ideas. That’s why we’re offering six unique workshops and summits featuring leading experts on June 10 at SMX Advanced. Choose from: Search Engine Land Summit: Attend for new perspectives and inspiration on search engine marketing. You’ll hear presentations from nearly a dozen pioneering search marketers, each […] - Native Advertising Still Befuddles Marketers: 73 Percent Don’t Know What It Is, Just 9 Percent Budget For It
It turns out native advertising, the buzzword that seems to have publisher and advertiser aflutter these days, is still very much misunderstood among marketers. A whopping 73 percent of say they have no idea or hardly a clue about what native advertising is according to Copyblogger’s 2014 State of Native Advertising report. The results are […] - Marketo Announces New Capabilities, Partnership With Acxiom For B2C Real-Time Personalization
At Marketo Nation Summit, its annual customer conference this week, the company is introducing a new platform with several added capabilities and a big new partnership with third-party data giant Acxiom. The platform updates signal a market repositioning for Marketo as the provider of a powerful, yet simplified marketing platform – or more formally, a […] - How To Succeed With Content Marketing In Organic Search
Say you have a presentation with a very powerful message about the mission of your brand. You’re qualified to speak on the subject matter because you live and breathe it — and your audience cares, because what you do makes a difference in their lives. Your goal is to get this message in front of […] - Huge Header Images, Pinned Tweets & Better Filters Highlight Twitter’s New Profile Design
Last month we found out that one of the biggest reasons that folks quit Twitter is due to the lack of sorting, filtering and media. Today Twitter has announced new profile pages that should curtail concerns thanks to a handful of bold new features. The most noticeable change is the colossal profile header picture that […] - LinkedIn Business Users Not Happy With Move To Eliminate Product And Services Pages
LinkedIn’s plan to discontinue Product and Services pages on company pages, effective April 14, has raised the hackles of vocal group on the network’s help forum. LinkedIn, which announced the change via email last month, suggests that companies focus their efforts on posting updates from their accounts, noting that such posts are more apt to […] - Google Glass Sets Its Sights On The Enterprise With ‘Glass At Work’ Program
Google has a vision for Google Glass, and it’s not just about making a consumer-friendly wearable device. Google also wants the device to appeal to businesses that want to use Glass to serve their customers and improve their bottom line. To that end, Google launched a new program late Monday night called “Glass at Work.” […] - Google Analytics Rolling Out New Bulk Linking Feature For Adwords Accounts
Google announced today it is launching a new linking process that will allow Adwords account users to link all their accounts at once inside Google Analytics. According to the announcement, the new “linking wizard” will be available for users who have access to an Adwords MCC (client center) with multiple Adwords accounts. From the Google […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google: News Sites May Have Seen A Decline In GoogleBot Crawling In March
- AdWords Editor Version 10.4 Arrives With Bid Strategies Support
- Introducing MarTech: The Marketing Tech Conference. Registration Now Open!
- Google Places Adds New Features To Its Bulk Location Management Tool
- Hotel Search Upgrade: Google Licenses Room 77 Platform
- PPC Managers: Download Latest Bing Ads Editor To Keep Google Import Function
- Invest in You: Attend a Workshop at SMX Advanced
- Google’s Penguin Algorithm Comes In Different Levels Of Degrees?
- How To Massively Scale Ethical Link Building FTW
- Google Takes Action On Seven Link Networks In Japan
- 2014 US Search Awards Now Accepting Entries
- Google Schema Adds Support For Business Telephone Numbers & Hours Of Operation
- The Big SMX London Preview – A Virtual Tour Of What To Expect
- Google Makes Linking Adwords Accounts Easier With New Bulk Linking Feature
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Window Introduces Influence Metric into Reports, blog.affiliatewindow.com
Analytics
- 8 Reasons to Start Using Google Tag Manager Now, Luna Metrics
Blogs & Blogging
- Can You Really Build A Blog Written By Employees? I Say…, Pushing Social
- The Idea Of Sponsored Comments Disqusts Me, wptavern.com
- What’s coming in WordPress 3.9?, www.branded3.com
Business Issues
- Advancing Our Perch!, www.closely.com
- AOL CEO Armstrong’s Pay Cut Nearly in Half in 2013, Wall Street Journal
- At Google, Bid to Put Its Glasses to Work, New York Times
- Facebook To Show More Explanations Of How Privacy Controls Work, TechCrunch
- For Facebook, Measuring Across Devices And Apps Is A Huge Focus, Ad Exchanger
- Reddit Execs Ellen Pao and Jena Donlin Get Serious About the Site’s Business (Q&A), recode.net
- The technology behind Android TV: how Google wants to reinvent apps for the living room, gigaom.com
- Urgent security update, staff.tumblr.com
Content Marketing
- Don’t Overlook Images in Content Marketing, www.revenews.com
- How to Use Facebook Ads for Content Marketing: The Ultimate Guide, Content Marketing Institute
- What’s the Difference Between B2B and B2C Content Marketing?, Contently
Copywriting, Design & Usability
- Better Communication about UX Design, www.uxmatters.com
- Usability Tip: Don’t Rely on Color to Convey Your Message, uxmag.com
Display & Contextual Advertising
- Native Advertising Won’t Boost Sales, Influencers Will, MarketingProfs
Domaining
- 17 end user domain sales up to $24,000, Domain Name Wire
- Flippa Announces “Crowd-Sourced” Domain Appraisal Tool, DomainInvesting.com
- Hilton Buys ChicagoAirportHotel.com For a Whopping $850, The Domains
Email Marketing
- 12 Tips to Boost Email Click Through & 23 Strategic Subject Lines, Crazy Egg
- Read This Post If You Use an @Yahoo.com Email in the “From” Address of Your Email Campaigns, blogs.constantcontact.com
- Want to Get Your Emails Delivered? Fix This Today, AWeber
Internet Marketing Industry
- IgnitionOne Introduces Self-Service Marketing Automation to Drive Conversions of Prospects and Customers, www.ignitionone.com
- MediaCom Uses BrightTag to Deliver Real-Time Tag Management, Deeper Analytics to Global Automaker, BrightTag
Mobile/Local Marketing
- Bank of America exec claims mobile ads do not trigger transactions, www.mobilecommercedaily.com
- Yelp Platform is Growing: Did Someone Say Spa Day?, Yelp Official Blog
Other Items
- Connect feedly to over 300 apps with Zapier, blog.feedly.com
- Restoring CC attribution to Flickr, because Yahoo broke it, Boing Boing
Social Media
- A Scientific Guide to Hashtags: How Many, Which Ones, and Where, blog.bufferapp.com
- Is Social Traffic Overhyped? (And Does It Even Matter?), Contently
- New Research, Comparing Social Network Trends for 2014, Social Media Examiner
- Social Marketing: The Hashtag Test — When Is It Too Much?, Online Marketing Blog
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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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