April Fools Day “Google Maps: Pokemon Challenge” Video Goes Viral
A video that started out as one of Google’s many April Fools Day pranks last week has gone viral. The “Google Maps: Pokémon Challenge” video currently ranks No. 2 on Unruly’s top 20 chart of most shared videos, with more than 480,000 shares since its March 31 release and over 13.5 million views. The video […]
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A video that started out as one of Google’s many April Fools Day pranks last week has gone viral.
The “Google Maps: Pokémon Challenge” video currently ranks No. 2 on Unruly’s top 20 chart of most shared videos, with more than 480,000 shares since its March 31 release and over 13.5 million views.
The video is a spoof recruiting film to introduce an actual Pokémon Challenge game created by Google where players were tasked with locating Pokémon characters using Google Maps on an iPhone or Android device.
The video includes a cameo from Google Maps VP Brian McClendon who claims, “We’ve prepared the most vigorous test known to man to find the world’s best Pokémon Master.”
Right now, in terms of shares, the video ranks second to Pharrell William’s music video for his song Happy.
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
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