Marketing Day: April 9, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Microsoft Buys 800+ AOL Patents For $1.1 Billion AOL and Microsoft have announced an agreement covering the sale of more than 800 AOL patents to Microsoft for $1.056 billion dollars. As […]

on April 9, 2012 at 4:58 pm | Reading time: 5 minutes
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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Microsoft Buys 800+ AOL Patents For $1.1 Billion

    AOL and Microsoft have announced an agreement covering the sale of more than 800 AOL patents to Microsoft for $1.056 billion dollars. As part of the agreement, Microsoft also gains a non-exclusive license to more than 300 other patents that AOL is retaining. And AOL also continues to hold a license on the patents that […]

  • Facebook Acquires Instagram For A Reported One Billion Dollars

    In a public wall post, Mark Zuckerburg announced that Facebook has purchased Instagram and that the Instagram team will be joining Facebook. This is a unique acquisition for Facebook, as they are not only purchasing a leading application, but the entire user base as well. TechCrunch reports that the Istagram pricetag wasn’t cheap either, coming in at […]

  • Leaked: Google Analytics Is Making Its Way To Google+

    Google Analytics has continually beefed up with social data and full Google+ integration may be right around the corner. The Dutch website Dutchcowboys found some official (and confidential) slides from an official Google deck showing how to connect a Google+ page with Google Analytics. In addition, Arvid Bux discovered the full confidential deck showing more screens about […]

  • 5 Tips For Making Your Google+ Company Page Better

    Google+ pages were only launched a few months ago, Google has said that they may have some effect on the search results, as Plus company pages are frequently indexed quickly by Google. While the Google+ layout takes some getting used to, the new social networking site is growing so fast, that companies need to create […]

  • Getting The Most Out Of Google’s Contextual Targeting Tool

    Google has a free tool that I consider to be a Swiss army knife of free keyword tools. Few people even know this free tool exists. Many of those who know about it have never really played with all of its features. Maybe it’s the name of the tool: Contextual Targeting Tool. I have to […]

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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of MarTech.org, the leading marketing technology digital publication.