Leaked: Google Analytics Is Making Its Way To Google+

Google Analytics has continually beefed up with social data and full Google+ integration may be right around the corner.  The Dutch website Dutchcowboys found some official (and confidential) slides from an official Google deck showing how to connect a Google+ page with Google Analytics.  In addition, Arvid Bux discovered the full confidential deck showing more screens about the full integration of + & Analytics.

The slides show a very simple integration between Google+ and Analytics that occurs by entering one’s analytics code to a new tab in your page’s settings.  This works with current Google Analytics tracking, or a new GA account can be created directly within Google+.

The total number of visits, pageviews, average time on the site and bounce rate will reportedly be measured.  Users can also see analytics directly within Google+ buy clicking on a new top navigation button (next to circles).  Currently there is no way to track any Google+ page activity other than viewing post sharing, “social engagement” or +1/share data.

Google Analytics has been making a strong push for more social data as of late.  However, they are without the help of Twitter & Facebook.  Some recent social media improvements to Google Analytics have been the addition of the following:

• Social Engagement Reporting – 06/27/11
• Social Tracking Integration – 11/04/11
• Social Data Hub – 12/07/11
• Social Reports – 03/20/12

For more information see the full slides on websonic.nl.

h/t to State of Search

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About the author

Greg Finn

Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.