Marketing Day: April 23, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

• Apple Beats The Street With $43.6B And Higher Than Expected iPhone, iPad Sales
  The bears were wrong. Apple beat Wall Street financial analysts’ expectations this afternoon. The company had been steadily losing value as analyst after analyst expressed anxiety about the company’s outlook. Apple reported quarterly sales of $43.6 billion, compared with a $42.3 billion consensus estimate. Second quarter revenues in 2012 were $39.2 billion. Growth was driven […]
• Outlook.com VersaTile Ads Debut
  Microsoft has launched a new ad format for its Outlook.com email service called versaTiles. The ads appear in the right rail of the email service and are designed to be interactive. The video below from Microsoft shows how the ads work: As you can see from the video, the ads require user interaction to get […]
• Salesforce Social.com Officially Launched, Will Bring Social Ads, Listening & CRM Together
  Salesforce has further infiltrated the social realm with the announcement of the all new social.com today. Salesforce has been a leading CRM tool for years that began extending its reach into new strategic areas over the past few years. From the purchase and launch of the Dun & Bradstreet based Data.com to the acquisition of social […]
• Foursquare Packs More Information Into Redesigned Business Profile Pages
  On the same day that Facebook introduced a new mobile Pages layout, rival Foursquare is changing the look and organization of its local business pages (on the PC though not in mobile). The new design is intended to provide more useful information at a glance. Among the features of the new page design are the […]
• Facebook Introduces New Mobile Pages Layout
  Today, Facebook is introducing a new mobile Pages layout. Page owners don’t need to do anything; all existing Pages will automatically be converted to the new format. It goes live on iOS and the mobile Web immediately. The Android version is coming soon. According to Facebook, the mobile UI has been simplified and adapted with […]
• Does Buying Motorola Emerge As A $12.5 Billion Mistake For Google?
  The consensus view is that Google bought Motorola Mobility in late 2011 for its patent portfolio. The company spent $12.5 billion, Google’s largest acquisition by far and a major bet by Larry Page. During the acquisition approval process Google said that it would treat Motorola the same way it treated any other Android OEM and […]
• Social Data Proficiency: A Key Success Driver For Agencies
  As social media becomes an increasingly vital component of marketing strategies, agencies are getting more comfortable with associated social data. For example, analyzing brand mentions and sentiment data is becoming fairly common practice, even among smaller shops. But, as I’ve pointed out earlier, social listening data is just the tip of the iceberg. The variety […]
• The Mindset that Makes Online Marketing Work
  When I started publishing online back in 1998, I didn’t have a shred of traditional marketing experience. It may sound counter-intuitive, but that ended up giving me a huge advantage. The first marketing book I read was Seth Godin’s Permission Marketing in 1999, which sparked my “aha” moment regarding how the Internet worked from a marketing […]
• Eric Schmidt Takes Refreshingly Sober View Of Technology In His Book “The New Digital Age”
  Along with co-author and foreign policy expert Jared Cohen, Google Executive Chairman is doing the rounds on radio and TV in support of their new book The New Digital Age. This evening, both were interviewed on NPR’s All Things Considered program. I don’t have an advance copy of the book and haven’t read it. But, […]
• Study: Millennials More Comfortable Sharing Personal Data For Targeted Ads & Relevant Offers
  A recent survey conducted by the USC Annenberg Center for Digital Future and Bovitz Inc., revealed “Millennials” (those 18-35) have a different attitude than Internet users 35 years and older when it comes to sharing their personal data online with businesses. While 70 percent of Millennials agreed with the statement, “No one should ever be […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Pulls Related Searches Filter Due To Lack Of Usage
• New Upgrade Center For Enhanced Campaigns Lets Advertisers Do Bulk Upgrades & More
• Google Hits Mozilla With Spam Penalty Over User Generated Content
• Report: Global PPC Spend Rises 15% On Higher Click Volume And Click-Through Rates In Q1
• The Informational Content Advantage
• Google Street Views Now In 50 Countries With Addition Of Hungary & Lesotho
• Risk Management for Links – How To Prepare For The Next Penguin Update
• Stay Sharp On The Cutting Edge Of SEO At SMX Advanced

Online Marketing News From Around The Web:

Analytics

• 6 Free Realtime Google Analytics Dashboards, p.barker.dj
• Going Beyond Rankings With Google Analytics, www.stateofsearch.com
• Google Analytics Premium expands into Europe and drives insights for 3 Suisses, Rocket Internet, Privalia & LAN, Google Analytics Blog
• Why Landing Page Analysis Is The New Rank Tracking, www.koozai.com

Blogs & Blogging

• Walking Through My Blog Publishing Process, wpdaily.co
• 9 Ways to Improve Business Blog Performance Overnight, denisewakeman.com
• Create Brand Content on Tumblr: 6 Tips for Getting Started, contentmarketinginstitute.com
• Developer Brings Google+ Commenting System To WordPress A Week After Google Launches It For Blogger, TechCrunch
• Tumblr comes to Windows Phone with lock screen, live tile enhancements, The Verge
• What’s the Best Way to Backup Your WordPress Website?, Copyblogger

Business Issues

• Google keeps losing: ITC finally tosses Motorola’s complaint against Apple, www.fosspatents.com
• Microsoft launches new campaign to show Internet users how to manage their personal data, The Next Web
• Two deals that make it obvious where Twitter’s heart lies: inside your television, paidContent.org
• Why developers are leaving the Facebook platform, andrewchen.co
• A Recap of the First Quarter of 2013, Twitter Developers Blog
• ContentGain Launches an Innovative Monetization Solution for Websites and Blogs, www.businesswire.com
• Facebook spending millions to make friends in Washington, CNET
• Yahoo! partners with Vserv.mobi for Mobile Monetization across Southeast Asia, blog.vserv.mobi

Content Marketing

• 33 Phenomenal Content Marketing and Copywriting Guides and Tips, webbiquity.com
• Content Criminal Minds: Fast & easy ways to streamline your content strategy, www.seocopywriting.com
• Transmedia Storytelling: Building Worlds For and With Fans, SEOmoz
• Why the Bible is the only content marketing guide you’ll ever need, econsultancy.com
• Your Content Is Boring & Wasting My Time, Overit

Conversion Optimization

• Conversion Optimization Testing and Options Part 1, www.webanalyticsworld.net
• Optimize for Conversion: CRO Advice To Boost Online Marketing Performance, Online Marketing Blog
• [How To] Create Landing Pages that Convert & Rank Well in Search, unbounce.com

Display & Contextual Advertising

• Despite Reservations, Programmatic Buying Gains Steam, eMarketer
• How to Create a Saved Audience in Facebook Power Editor, www.jonloomer.com

Domaining

• New registrar deal to bring big changes to the domain name industry, DomainIncite
• Sedo Transactions Total Over $1.2 Million, www.thedomains.com

Internet Marketing Industry

• 25 social media influencers Forbes ignored, and why, {grow}

Mobile/Local Marketing

• FINALLY! A Well Implemented QR Code Campaign, 312digital.com
• Five good and five bad examples of click-to-call mobile CTAs, eConsultancy

Other Items

• Akamai Releases Fourth Quarter 2012 ‘State of the Internet’ Report, www.akamai.com
• UK Ecommerce Defies Economic Gloom, Bad Weather to Post Q1 Gains, eMarketer
• White House Endorses Internet Sales Tax, www.weeklystandard.com

Reputation Management

• 7 Key Factors That Can Boost Local Reviews Up to 900%, blog.crazyegg.com
• Court Not Impressed By Dentist Using Copyright To Try To Censor Online Reviews, TechDirt

Social Media

• 10 Ideas for Facebook’s New Cover Images, Practical E-Commerce
• 13 Inspiring Brands on Pinterest, Practical E-Commerce
• 5 reasons why attorneys should monitor social media, www.trackur.com
• 95 Million Tweets on One Google Map, Google Maps Mania
• AP Twitter Account Hacked, Hackers Post Fake Tweet Claiming Explosions at White House, betabeat.com
• ‘Watched’ and ‘want to watch’ buttons come to Facebook’s Sponsored Stories, Inside Facebook
• Get Up and Running with Google+ Interactive Posts, www.swellpath.com
• Reuters Fired Its Indicted Social Media Editor After Bad Social Media Editing, www.theatlanticwire.com
• The Local Marketer’s Guide to Facebook, streetfightmag.com
• Twitter Music App: iTunes vs. Spotify in #NowPlaying Tweets, simplymeasured.com

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.