Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    MarTech Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech
    Mission
    Staff
    Newsletter
    Search Engine Land
    Third Door Media

Processing...Please wait.

MarTech » Performance Marketing » Outlook.com VersaTile Ads Debut

Outlook.com VersaTile Ads Debut

Microsoft has launched a new ad format for its Outlook.com email service called VersaTiles. The ads appear in the right rail of the email service and are designed to be interactive. The video below from Microsoft shows how the ads work: [youtube]http://youtu.be/QwYgz3THJTM[/youtube] As you can see from the video, the ads require user interaction to […]

Ginny Marvin on April 23, 2013 at 3:48 pm

Microsoft has launched a new ad format for its Outlook.com email service called VersaTiles. The ads appear in the right rail of the email service and are designed to be interactive.

The video below from Microsoft shows how the ads work:

[youtube]http://youtu.be/QwYgz3THJTM[/youtube]

As you can see from the video, the ads require user interaction to get the full ad experience. There are three ad states. The default state, shown at log-in, can feature an advertiser’s logo (like the Duracell example in the video above) and ad text. Hover state allows users to see more information and images when they hover over each tile. If a user clicks on a tile, the ad goes to Click state where the information and media offered differs by the template. Here is an example of an ad from LivingSocial in Click state:Outlook versaTile Map

The ads are available in three templates:

  • Online Retailer: For advertisers to showcase a product or a service, and connect consumers to online distributors. This template is designed to locate brick and mortar retail outlets with Bing Maps integration and product or service details showing the tile experience. (The LivingSocial screenshot above uses this template.)
  • Media Showcase: This format uses a combination of video, image galleries and text. The template is applicable to multiple verticals aiming at building awareness and consumer engagement.
  • Catalog: Applies to campaigns that feature multiple products. The first tile shows the theme of the campaign and the others feature different products.

The VersaTile ads are currently being sold in the U.S. and Brazil and will be available in several other markets soon. Outlook.com came out of preview in February, and all Hotmail accounts were migrated to the service. Outlook.com now claims more than 60 million users.


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    How clean, organized and actionable is your data?
    Replacement Survey: The top 5 solutions replaced
    What’s the biggest hidden secret in Google Ads?
    Native video tops social media in brand awareness study
    Worsening economy has more shoppers getting online info before making in-store purchases

About The Author

Ginny Marvin
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

Agencies: Grow Revenue Streams Through Web Accessibility & Compliance

Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic

Build an Integrated Search Strategy Across Google, Amazon and YouTube

See More Webinars
Intelligence Reports

Enterprise SEO Platforms: A Marketer’s Guide

Enterprise Identity Resolution Platforms

Email Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

Site Search 101

See More Whitepapers

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.