Marketing Day: April 17, 2013

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.

From Marketing Land:

• Facebook Announces Cost-Per-Action Bidding
  Facebook is hard at work to deliver and prove value to advertisers. Its recent announcements about third-party data integration in ad targeting and offline conversion tracking are all part of that. And today, Facebook is introducing a new way to bid for ads on the site, on a cost-per-action (CPA) basis. Eventually, though the timing isn’t […]
• Twitter Expands Keyword Ad Targeting To User Timelines
  Keyword targeting isn’t new for Twitter advertisers — they’ve been able to target keywords in Twitter search results since late last year. Starting today, advertisers can also target keywords in user timelines. The new targeting is available to all advertisers in all languages and markets, the company says. Here’s how Twitter describes the new targeting: […]
• Twitter Could Announce New Ad Capabilities This Week, Amid Speculation Of New TV Network Deals
  Twitter is set to launch an update its ad platform, according to reports by AdNews and MarketingWeek. That news comes amid reports that Twitter is in talks with NBC and Viacom to stream TV clips and sell ads around the content. AdNews, out of Australia, received word that Twitter’s announcement will unveil “a significant enhancement […]
• Mobile Ad Revenues $3.4 Billion, Search The Biggest Contributor
  Yesterday, the IAB released digital ad revenue figures for the US market in 2012. Overall Internet ad revenue came in at nearly $37 billion, making the Internet the second largest medium after broadcast TV. Mobile and video advertising were the two biggest digital advertising growth drivers, according to the report (PDF). Mobile ad revenues came in […]
• The Crazy Way The IAB Defines Internet Ad Revenues
  The Internet Advertising Bureau released its latest statistics on Internet advertising spend yesterday, with digital ad revenues now poised to overtake broadcast TV spend. And, look at that growth in mobile! But then again, digging into the stats, the way IAB classifies spend into different categories raises some serious questions. There’s no doubt in my […]
• Google Affiliate Network Closing Shop
  Google announced it is retiring their Affiliate Network to focus on other products. According to a statement on the Google Affiliate Network blog, the company stated that it will continue to support customers as they “wind down” the product over the next few months. Indirectly blaming the rapid evolution of CPA marketing and their investment […]
• Study: 27% Of Time Online In The US Is Spent On Social Networking
  We know that social media is an important part of many people’s lives, but it is also a lengthy portion, as well. Experian Marketing Services released a study showing that in the United States, 16 minutes out of every hour online was spent on social networking and forums, roughly 27% of all time spent on […]
• Epicurious Becomes Latest Brand To Suffer Social Backlash From Tragedy-Related Tweets
  If only Epicurious had been using Social Flow or Buffer, it might’ve avoided the headaches associated with social media’s latest tragedy-related faux pas. But it appears the food-lover’s website wasn’t using either of those social management services, and sent out a couple tweets on Tuesday that looked like an attempt at self-promotion in the aftermath […]
• Mobile Web Access Is Nearly 30% Faster Since 2012
  After publishing a study last year that measured the speed of websites around the world, Google compared recent Site Speed data to the 2012 data to determine if the Web is getting any faster. While numerous improvements have been made to the core infrastructure of the Internet, there has not been a significant change in […]
• Yahoo Surpasses 300 Million Monthly Mobile Users In Q1
  Usage of Yahoo’s various mobile apps was up about 50 percent in the first quarter of the year to more than 300 million monthly users. That’s some of the mobile-related data that Yahoo CEO Marissa Mayer shared today on the company’s Q1 earnings call. During the company’s previous earnings call three months ago, Mayer said […]
• Yahoo Q1 2013 Earnings Report: Marissa Mayer Confident Company Is Set For Long-Term Growth
  Yahoo released its Q1 2013 earnings report today, announcing GAAP revenue of $1,150 million for the quarter, a 7 percent decrease from Q1 2012. You can see a complete list of financials and key metrics from the Yahoo Q1 2013 Financials Highlight presentation in the table included below. “I’m pleased with Yahoo’s performance in the […]
• Marissa Mayer: Yahoo ‘Back In The Game’ For Top Employees
  Less than a year into her time as Yahoo’s CEO, Marissa Mayer says the company is wrapping up its first “sprint” — a focus on changing perceptions about Yahoo as a workplace and improving the quality of the company’s workforce. Speaking today on the company’s Q1 earnings call, Mayer said Yahoo has already implemented 567 […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Tokyo Court Orders Google To Alter Search Suggestions & Pay Fines
• Google: Adding Too Many Pages Too Quickly May Flag A Site To Be Reviewed Manually
• Live @ SMX London: From Authorship To Authority: Why Claiming Your Identity Matters
• 4 SEO Recommendations For Dealing With B2B Lengthening Sales Cycles

Online Marketing News From Around The Web:

Affiliate Marketing

• How to Recruit Better Value Affiliates, Small Business Trends
• Google Affiliate Network Shuts Down, HasOffers
• Skimlinks to launch tools to help publishers caught up in GAN-mageddon, blog.skimlinks.com

Analytics

• 4 Tips for Using Google Analytics to Measure AdWords Performance, www.onlinemarketinginstitute.org
• 3 Key Google Analytics Features In-House Practitioners Should Be Using, Google Analytics Blog

Blogs & Blogging

• 10 Reasons Why Your Business Shouldn’t Start Blogging, Social Media Today
• 6 Questions for 6 Blog Editors, www.socialmediaexplorer.com
• Why We Are NOT Accepting Guest Posts Anymore, www.stateofsearch.com

Business Issues

• Social Media Marketing Platform SocialFlow Raises $10 Million Series B, TechCrunch
• Apple calls out Google on flawed search methodology, responsibility for Android’s infringement, www.fosspatents.com
• ePrize and Curalate Announce Strategic Partnership, www.marketwire.com
• Google Fiber—On the Silicon Prairie, the Silicon Hills, and now the Silicon Slopes, googlefiberblog.blogspot.com
• Sources Say Amazon Acquired Evi For $26M – Is A Smartphone Coming?, TechCrunch

Content Marketing

• Content Marketing 101: Definition, Channels and Success Stories, authoritylabs.com

Copywriting, Design & Usability

• How Responsive Web Design Improves Customer Loyalty, www.sweettoothrewards.com

Display & Contextual Advertising

• Relying Too Heavily on Facebook Ads is a Big Mistake, Social Fresh

Domaining

• Afternic.com Sells $922K In Domains Led By ExtremeFitness.com For $25K, www.thedomains.com
• What domains Pfizer and 24 others bought last week, Domain Name Wire

General Internet Marketing

• Catalogers turn to online marketing when print’s too pricey, Internet Retailer
• What makes a good ecommerce business?, econsultancy.com

Internet Marketing Industry

• How to Ensure You’re Hiring a Trustworthy Marketing Agency, HubSpot

Mobile/Local Marketing

• App Annie: Google Play app revenue grew 90% in Q1 2013, but Apple’s App Store still saw 2.6 times more sales, thenextweb.com
• Google Glass not fully functional when used with iPhone, Los Angeles Times
• Many more iPhone owners than Android owners use mobile commerce apps, Internet Retailer

Other Items

• Pictures From Google Glass Explorers Picking Up Their Google Glass, Search Engine Roundtable

Social Media

• 3 Common Mistakes to Avoid with Your Social Media Marketing, www.jeffbullas.com
• Smartphones Help Drive Users to Facebook, eMarketer