Marketing Day: ANA & IAB standards, Facebook Stories for Pages and Oculus Connect day 2

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• 4As, ANA & IAB push self-regulatory digital ads standards program
  Oct 12, 2017 by Ginny MarvinIn a letter to the Coalition for Better Ads, the industry groups make their case for adoption and enforcement of ‘The Better Ads Experience Program’, in part to provide a ‘safe harbor’ from browsers.

• Facebook opens up Stories to Pages so that someone will use the feature
  Oct 12, 2017 by Tim PetersonFacebook won’t offer a way for brands to promote their Stories as ads yet, but for now it doesn’t need to.

• YouTube location extensions & in-store visits measurement come out of beta
  Oct 12, 2017 by Ginny MarvinThe new features are now generally available for TrueView in-stream and bumper ads.

• Live from Facebook-owned Oculus’s annual VR conference: Day 2
  Oct 12, 2017 by Tim PetersonOculus CTO and gaming legend John Carmack takes the stage for today’s keynote.

• The latest social media craze for marketers: Going offline
  Oct 12, 2017 by Blaise LuceySocial media marketers can’t afford to ignore in-person experiences. Columnist Blaise Lucey discusses how brands can merge online and offline experiences to increase their social audience’s engagement.

• 3 ways to leverage location this holiday season
  Oct 12, 2017 by Michael Della PennaWith most shoppers still choosing physical stores for their holiday shopping, marketers need to bridge the gap between online and offline. Columnist Michael Della Penna explains how combining location and offline insights can help.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• IAB Tech Lab issues first software: A universal SDK for viewability
  Oct 12, 2017 by Barry LevineThe Open Measurement SDK, and a later API for websites, seeks to create one industry-wide data stream for viewability stats.

• How do you hire a marketing technologist?
  Oct 12, 2017 by Ginny MarvinEmployers and candidates may not even be speaking the same language in this emerging sector. So how do you stand out and connect with top talent in a competitive market?

• Adobe Ad Cloud’s first app lets marketers manage ad campaigns
  Oct 12, 2017 by Barry LevineThe company said this is the first ad app that enables campaign management across a range of channels.

• Barometric launches a free tool to spot fraudulent web traffic
  Oct 12, 2017 by Barry LevineCalled Clean Score, it’s the first entry into traffic fraud monitoring by this division of mobile ad network AdTheorent.

• Unbundling the ad server
  Oct 12, 2017 by Victor WongThe great ad server as we knew it is no more. Contributor Victor Wong takes a look at the evolution of the ad server and what we should expect to see in the future.

Online Marketing News From Around The Web:

Business Issues

• Facebook apologizes for allowing Russian ads to interfere with 2016 campaign, Ars Technica
• Microsoft and AWS could be the strangest cloud bedfellows yet, TechCrunch
• Waymo demanded $1 billion in settlement talks with Uber, Venture Beat

Content Marketing

• Box’s dalliance with AI foretells a broader shift in content management, TechCrunch
• Shutterstock Announces Beta Launch of Advanced Composition Aware Search Using Deep Learning Technology, PR Newswire

Internet Marketing Industry

• ANA pulls ad that mistakenly landed on Breitbart via programmatic buy, AdAge
• Twitter breaks its silence on McGowan suspension, TechCrunch

Mobile/Local Marketing

• Games account for over half of the 3M+ ARKit-powered app downloads, 62% of revenue, TechCrunch
• Lyft says it will use Google Maps as its default navigation tool for drivers, The Verge
• VR still isn’t mainstream, but Oculus thinks its new $200 headset could fix that, Recode