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Marketing Day: Amazon Starts Black Friday Today, Facebook News Feed Challenge & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Apple Brings Programmatic To iAd, Partnering With Major Ad Tech Firms Apple announced Friday that it has partnered with several ad tech companies to bring programmatic buying to iAd, it’s mobile ad […]

Amy Gesenhues on November 21, 2014 at 4:23 pm | Reading time: 6 minutes

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

Apple Brings Programmatic To iAd, Partnering With Major Ad Tech Firms
Apple announced Friday that it has partnered with several ad tech companies to bring programmatic buying to iAd, it’s mobile ad network. The move will allow advertisers to automate ad buys and reporting across more than 250,000 iOS apps. The launch partners include MediaMath, The Trade Desk, Rubicon Project (which accidentally leaked the news earlier […]
5 Things CMOs Need To Know About APIs
Perhaps you’ve heard developers and techies refer to “APIs,” but you’re not quite sure why anything with such a technological acronym has any impact on marketing. Well, take heart. In this column, you’ll learn what exactly is meant when people invoke application programming interfaces (APIs) and also discover how they are fueling some of the […]
Burt’s Bees Enlists Singer-Songwriters To Create Branded Vines
Working with Raleigh-based Baldwin& and media agency AKQA, lip balm brand Burt’s Bees teamed with husband-and-wife recording artists Us the Duo to create a series of four lip balm-themed Vine videos to promote the brand to millennials. The Vines will be supported by paid Tweets, targeted by age, lip balm purchases, interests and TV viewing […]
Black Friday Starts Today On Amazon.com
You may have heard a few recent comments from the retail and ecommerce industry about turning Black Friday into a shopping event that runs for the entire month of November. Leave it to Amazon to take the first step in that direction. On Amazon.com, Black Friday began today — a full week early — and […]
The Facebook News Feed Challenge: Learnings From #SMX Social
One of the hot topics at SMX Social Media Marketing this year was how marketers can get into the Facebook News Feed, given that the social network giant seems to be constantly throttling back the reach of organic content. Must we pay? Or are there other options? This was the focus of two different panels at […]
Livefyre Launches Livefyre Studio To Help Marketers Repurpose Social Content
Livefyre today announced the launch of a new content aggregation and publishing tool for websites, mobile apps and other digital marketing. Called Livefyre Studio, the new product puts “content at marketers’ fingertips, where they can fire it off to their websites, mobile apps and all of their digital marketing — in seconds, and without writing […]
User Experience Smackdown: Usability Testing Vs. User Testing
What’s the difference between user testing and usability testing? Contributor Shari Thurow explains the distinction.