Marketing Day: Amazon Starts Black Friday Today, Facebook News Feed Challenge & More
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Apple Brings Programmatic To iAd, Partnering With Major Ad Tech Firms Apple announced Friday that it has partnered with several ad tech companies to bring programmatic buying to iAd, it’s mobile ad […]
Amy Gesenhues on November 21, 2014 at 4:23 pm
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Apple Brings Programmatic To iAd, Partnering With Major Ad Tech Firms
Apple announced Friday that it has partnered with several ad tech companies to bring programmatic buying to iAd, it’s mobile ad network. The move will allow advertisers to automate ad buys and reporting across more than 250,000 iOS apps. The launch partners include MediaMath, The Trade Desk, Rubicon Project (which accidentally leaked the news earlier […] - 5 Things CMOs Need To Know About APIs
Perhaps you’ve heard developers and techies refer to “APIs,” but you’re not quite sure why anything with such a technological acronym has any impact on marketing. Well, take heart. In this column, you’ll learn what exactly is meant when people invoke application programming interfaces (APIs) and also discover how they are fueling some of the […] - Burt’s Bees Enlists Singer-Songwriters To Create Branded Vines
Working with Raleigh-based Baldwin& and media agency AKQA, lip balm brand Burt’s Bees teamed with husband-and-wife recording artists Us the Duo to create a series of four lip balm-themed Vine videos to promote the brand to millennials. The Vines will be supported by paid Tweets, targeted by age, lip balm purchases, interests and TV viewing […] - Black Friday Starts Today On Amazon.com
You may have heard a few recent comments from the retail and e-commerce industry about turning Black Friday into a shopping event that runs for the entire month of November. Leave it to Amazon to take the first step in that direction. On Amazon.com, Black Friday began today — a full week early — and […] - The Facebook News Feed Challenge: Learnings From #SMX Social
One of the hot topics at SMX Social Media Marketing this year was how marketers can get into the Facebook News Feed, given that the social network giant seems to be constantly throttling back the reach of organic content. Must we pay? Or are there other options? This was the focus of two different panels at […] - Livefyre Launches Livefyre Studio To Help Marketers Repurpose Social Content
Livefyre today announced the launch of a new content aggregation and publishing tool for websites, mobile apps and other digital marketing. Called Livefyre Studio, the new product puts “content at marketers’ fingertips, where they can fire it off to their websites, mobile apps and all of their digital marketing — in seconds, and without writing […] - User Experience Smackdown: Usability Testing Vs. User Testing
What’s the difference between user testing and usability testing? Contributor Shari Thurow explains the distinction.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Down Slightly, Bing-Yahoo Up In October comScore Search Report
- Black Friday Is NEXT Week. Is Your Local Business Ready?
- Search In Pics: GooglePlex Where’s Waldo, Jon Stewart At Reddit & Marissa Mayer The Crayon
- Bing Maps Helps Drivers Avoid Traffic Around The World
- Bing Reveals Some Mobile Ranking Techniques & Relevancy Factors
- Aruba Networks Enables “Blue-Dot” Indoor Navigation With Beacons
- Google Keyword Planner Now Shows Conversion Estimates
Online Marketing News From Around The Web:
Affiliate Marketing
- 5 Things I Would Do If I Were Starting Affiliate Marketing Today, finchsells.com
Analytics
Blogs & Blogging
- The Essential How To Guide on Generating Leads with Business Blogging, www.jeffbullas.com
Business Issues
- Amazon Leases Manhattan Building, Hinting at Ambitions, blogs.wsj.com
- Amazon to Get Into Hotel Booking With Launch of Travel Site, skift.com
Content Marketing
- 5 Mistakes That Hold Back Your Content Marketing, contentmarketinginstitute.com
- Content Mapping to Deepen Customer Relationships, relevance.com
- Content Marketing Tools, www.jeffkorhan.com
- Does Your Content Pass the Resharing Test?, www.convinceandconvert.com
- If You Aren’t Scoring Content, You Can’t Know What’s Working, blog.crazyegg.com
- An Interview on the Ever-Changing World of Content Creation, www.skyword.com
Conversion Optimization
- How to Use Qualitative Research to Drive Conversions, conversionxl.com
- Web Site Conversion: Art And Neuroscience, www.cmo.com
Copywriting, Design & Usability
- 17 Testing Tools for Mobile UX, blog.kissmetrics.com
- Why You Should Include Your Developer In The Design Process, www.smashingmagazine.com
E-Commerce
- 1 in 10 Mobile Ad Impressions in Retail Leads to a Store Visit, streetfightmag.com
- 6 Steps to an Effective Ecommerce Privacy Policy, www.practicalecommerce.com
- E-retailers get a jump on discounts and Black Friday promotions, www.internetretailer.com
- Five key components of successful B2B e-commerce, www.internetretailer.com
Email Marketing
- 3 proven methods to make it easier to sign up to your email list, myemma.com
- Email Success Profile: The Residual Entrepreneur, blog.getresponse.com
- Thanksgiving emails in my inbox, www.internetretailer.com
General Internet Marketing
- How Has Digital Marketing Evolved in 10 Years?, www.mediavisioninteractive.com
- What Do CMOs Really Think About Their Agencies?, www.marketingprofs.com
Internet Marketing Industry
- IgnitionOne Digital Marketing Suite 3.0 Now Available, www.virtual-strategy.com
- McGarryBowen Appoints Mark Koelfgen Chief Creative Officer, adage.com
- MediaMath Expands Mobile Advertising Offering with Apple iAd Integration, www.mediamath.com
Mobile/Local Marketing
- 5 Killer Ways for Optimizing Your Marketing for Mobile, www.impactbnd.com
- Has mobile really replaced TV as the first screen for consumers?, www.mobilemarketer.com
- Hold the phone: 66% of time spent with e-retail is on mobile, www.internetretailer.com
- How Moms Use Smartphones to Shop, www.marketingprofs.com
- How to Enhance Mobile Pages to Increase Phone Leads, www.searchenginejournal.com
- Mobile Marketing Optimization Q&A, www.widerfunnel.com
Reputation Management
- Why Agency Reputation Matters, adage.com
Social Media
- 5 Social Media Strategies You Must Avoid, www.johnchow.com
- 54% of #Facebook Users Login Multiple Times Per Day, www.mediabistro.com
- 7 Key Characteristics Of Fake Twitter Followers, www.socialbro.com
- From Messenger to Slingshot to Paper to Rooms: How successful are Facebook’s new apps?, www.insidefacebook.com
- How airbrushing impacts brands on social, digiday.com
- How Department Stores Are Counting Down to Black Friday on Instagram, simplymeasured.com
- It’s Time to Update Your LinkedIn Profile, www.p3inbound.com
- Photos get the Most Engagement on Twitter, www.socialbakers.com
- Social Media Gives Consumers and Brands a Direct Connection, www.ducttapemarketing.com
- Use Twitter To Supercharge Your Holiday Sales, heidicohen.com
- Will social media listening replace market research?, www.searchengineguide.com
Video
- 300 Hours of Video are Uploaded to YouTube Every Minute, www.reelseo.com
- 6 Holiday Video Marketing Tips to Get You on Santa’s Good List, www.reelseo.com
- ComScore October 2014 U.S. Desktop Online Video Rankings, comScore
- How to Gain More Subscribers on YouTube, www.verticalresponse.com
- Streaming Video Services Pile On, With Amazon Reportedly The Latest, www.adexchanger.com
- Will Samsung’s new mobile video app take off?, digiday.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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