Marketing Day: Amazon Launches Home Services, Mobile Email Marketing Report & Trada Closes Its Doors
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on March 30, 2015 at 5:00 pm | Reading time: 7 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Acura Targets Millennials With #ILX2016 Social Media-Based Music Campaign
Car company Acura teams up with 8 musicians to create a custom soundtrack representing the 2016 ILX’s 8-speed dual-clutch transmission. - Amazon Launches Home Services, Potential Challenger To Yelp, Google & Others
Ecommerce giant vets local service providers, lets consumers hire and review them, includes Amazon Happiness Guarantee as part of sale. - Mobile Email Conversions Jump 70% YoY In Q4 2014 With Mobile Delivering 20% Of Email Generated Revenue [Report]
Report claims responsive design helped drive a 40% increase in CTO rates over non-responsive marketing emails. - Trada, The Google Ventures-Backed SEM Crowdsourcing Firm, Closes Its Doors
Paid search crowdsourced marketplace calls it quits after seven years. - ZenithOptimedia And NinthDecimal Partnership Proclaims Offline Visits As New Measurement Standard
Agency ZenithOptimedia (ZO) and mobile ad platform NinthDecimal are announcing a sweeping offline and cross-platform analytics deal that will have broader implications for the advertising industry. - Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part 2
As interest surrounding GSP grows, columnist Susan Waldes shares some tips on how you can take this new ad platform to the next level. - Facebook Targeting Chinese Ad Revenue (Even Though The Service Is Blocked In China)
Can’t import your social network into a location? What about exporting the international ad revenue out? - Facebook’s Oculus: Just How “Disruptive” Will Virtual Reality Be?
Of the many announcements and products showcased at Facebook’s developer conference (F8) last week, the one with the greatest potential is Virtual Reality (VR).
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Moz Open Site Explorer Adds Spam Analysis For Risky Links
- 10 Practical Tips For Using Geo-Location To Reach Your Target Audience
- Renegotiating Search Deal, Yahoo And Microsoft Extend Deadline
- The Missing Link Building Tip For Local SEO
- Authorship Is Dead; Long Live Authorship
- Goodbye Blekko: Search Engine Joins IBM’s Watson Team
Online Marketing News From Around The Web:
Analytics
- StatDragon Launches Advanced Analytics for Vimeo, www.prlog.org
- These Six Stupid Marketing Metrics Need to Die, www.marketingprofs.com
- Will Marketers Ever Find a Single Customer View Solution?, www.emarketer.com
Blogs & Blogging
- 5 Best Practices For Blogger Outreach, www.searchenginejournal.com
Business Issues
- Tim Cook: Pro-discrimination “religious freedom” laws are dangerous, www.washingtonpost.com
- Yahoo Transparency Report Update, yahoo.tumblr.com
Content Marketing
- 5 Steps to Kickstart Your Mobile Content Marketing Strategy, www.adweek.com
- 8 Absolutely Brilliant Content Marketing Innovations from the World’s Best Brands, www.contentmarketinginstitute.com
- A Step-by-Step Guide to Generating Leads With Your Content Marketing, unbounce.com
- Brands Have Stories Worth Sharing, adage.com
- Copyranter: Stop hiring journalists to write native ads, digiday.com
- Developing a Content Marketing Strategy 101, www.searchenginejournal.com
- How Content Marketers Can Tell Better, More Strategic Stories, www.toprankblog.com
- How to Break the Rules and Create Great Content, www.convinceandconvert.com
- Is native advertising “repurposed bovine waste”?, econsultancy.com
- The CMO’s Roadmap for Content Marketing Success, www.cmswire.com
Conversion Optimization
- 4 Simple Steps To Define Your Customer Nurturing Goals, blog.marketo.com
- 7 Strategies for Growing Online-to-Offline Conversions, streetfightmag.com
- How a Dutch Major Achieved 7.8% Increase in Conversion by Removing a ‘Lifeline’, vwo.com
- Will Ditching Your Sidebar Increase Your Profits?, blog.crazyegg.com
Copywriting, Design & Usability
- 10 Best Practices for Better B2B Website Experience, conversionxl.com
- American Signature embraces responsive design, www.internetretailer.com
- Color plays a key role in web design and closing the sale, www.internetretailer.com
- Lies Your Designer Told You (or Data vs Design), conversionxl.com
- Nine surprisingly lengthy tips for cutting and editing your copy, econsultancy.com
- UX is the next battlefront in the war for agency talent, digiday.com
Domaining
- Have a Reasonable Price When Doing Outbound Sales, www.domaininvesting.com
Ecommerce
- A Data-Driven Look at the Open Source Ecommerce Market, www.cmswire.com
- Do Shoppers Want Retail App Push Notifications?, www.emarketer.com
- Leading Brick-and-click Retailers Winning in Mobile, www.practicalecommerce.com
- Mobile should be hub of customers’ relationships with retailers, www.mobilecommercedaily.com
- Up Periscope: The app’s earliest retail adopters, digiday.com
Email Marketing
- 4 Steps to Achieving Initial Email Marketing Success, www.verticalresponse.com
- 5 Product-Selling Email Subject Line Tips for Retailers, www.verticalresponse.com
- All your mail, together in one place, gmailblog.blogspot.com
- How to Improve Your Email Marketing With Social Media, www.socialmediaexaminer.com
General Internet Marketing
- 4 Ways to Humanize Your Online Marketing Campaign to Drive Sales, www.searchengineguide.com
- The Guide to Digital Transformation, www.getelastic.com
Internet Marketing Industry
- Act-On Appoints Chief Financial Officer and Expands Management Team, press.act-on.com
MarTech
- “The Exceptional CMO”: How Data Will Liberate Marketing Beyond Business As Usual, www.huffingtonpost.com
- Are You Ready for Market Consolidation and MarTech Spending?, www.cmswire.com
- Capitalizing on the Promise of New Marketing Technologies, www.martechadvisor.com
- How L’Oreal’s Chief Digital Officer Plans ‘Transformation’, adage.com
- Marketing and IT Execs Collaborating More, www.marketingprofs.com
- Marketing technology: What it is and how it should work, mckinseyonmarketingandsales.com
Mobile/Local Marketing
- 5 Ways To Make Sure Your Mobile Marketing Is Magical, blog.marketo.com
- 9 brands to watch out for on the Apple Watch, digiday.com
- App or Site: Which Mobile Strategy Is Right For You?, www.usertesting.com
- Mobile Messaging Conjures A Commerce Platform, techcrunch.com
- Putting Mobile Back End As A Service Into Practice (Part 1), www.smashingmagazine.com
Reputation Management
- Hotels Reserve Spending for Online Reputation Management, www.emarketer.com
Social Media
- 12 Facebook Tactics Working Right Now, blog.bufferapp.com
- 12 Social Media Tools from Social Media Marketing World, www.razorsocial.com
- 9 Key Social Media Questions To Ask Before Your Business Enters A New Region, www.socialbro.com
- Facebook is building an incredible moat around the future of social with Messenger and WhatsApp, qz.com
- Facebook will own more than a quarter of the U.S. display ad market by 2017, www.internetretailer.com
- Fast-Growing Social Apps Are Trying to Clean Out Their Darkest Corners, www.adweek.com
- How Big Brands Measure and Communicate Social Media Success, www.toprankblog.com
- How to Identify the Right Content to Share on Social Media, blog.ahrefs.com
- How to Use Facebook Groups for Business, www.socialmediaexaminer.com
- If Your Social Media Marketing Tools Could Think, www.cmswire.com
- Introducing Quality Score for Facebook: FB’s Ad Relevance Score Determines Ad Cost & Placement, www.wordstream.com
- Lessons From Running 400,000 Social Media Contests, www.convinceandconvert.com
- Social Media Marketing: The Tips Beyond The “Engage” Cliche, www.searchenginepeople.com
- The One Element Most Marketers Forget About Social Media, heidicohen.com
- The Social Media Paradox of Jay Baer vs. Guy Kawasaki, www.thesaleslion.com
- Where does Social Media Fit into the Customer Journey?, www.ducttapemarketing.com
- Why Your B2B Brand Needs to be on Instagram, www.distilled.net
- Will Periscope Kill Meerkat?, contently.com
Video
- “Money and Violence” Proves the Value of Original Content on YouTube, www.adweek.com
- A Beginners Guide to Video Marketing, authoritylabs.com
- How-to Get the Most Out of YouTube Interactive Cards, www.reelseo.com
- Online Video Surges, As Advertiser Budgets Cut Into TV, adexchanger.com
- Young People Watch More Than 22 Hours of Online Video a Week, www.adweek.com
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.